Aaron T. Grogg Email and Phone Number
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Hi, my name is Aaron.Since starting with the web in 1998, I have developed a track record of clean, efficient, reliable work.After starting my career with carefully crafting mobile-first, responsive HTML, CSS and JavaScript, including jQuery, Ajax and JSON, I grew to become proficient with PHP, MySQL and WordPress, and as of late have focused on the world of performance optimization.I have an addiction to "what's new" in web technology (key focus on front-end development) and finding better ways to do something. I am highly proficient in researching, testing, implementing, mentoring, and serving as a technology advocate.I absolutely love a good team environment. It is my belief that the best things in life come when a varied group comes together, pools ideas, shares thoughts, listens to one another and works together. Not just knowledge-sharing, but experience-sharing. My focus is primarily on user experience and performance. I try to make all browsers happy, but I am not afraid to let something look or behave simpler if that makes the overall experience better for the user.I typically play pretty well with others, from waterfall to Agile, from stakeholders to sales to managers to designers to scrum masters to team members to support agents to customers. If we can all come together, we all win!
The Estée Lauder Companies Inc.
View- Website:
- elcompanies.com
- Employees:
- 54519
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Senior Performance Architect And Ux AdvocateThe Estée Lauder Companies Inc.United States -
Senior Performance Architect / Ux AdvocateThe Estée Lauder Companies Inc. Jan 2022 - PresentNew York, Ny, UsHelping guide web performance improvements for more than 500 international websites, across 30 brands, across 150 countries.• Coordinate with international, distributed team members.• Setup and monitor Synthetic and RUM applications and reports to ensure sites are within performance budget KPIs, including CWVs.• Investigate anomalies using Splunk, mPulse, DevTools, WPT, etc., determine issue, report to brand with proposed solution.• Perform periodic brand- or regional-focused site audits, document all performance enhancement opportunities, report findings to stakeholders.• Research and document best practices and innovations, propose opportunities for global or brand adoption.• Proposed effort to reduce CLS related to content media components; integrated with international engineer team; reduced average from over 0.50 to nearly 0.00.• Proposed effort to automate media lazy load settings and implement LCP asset "preload" link; integrated with international engineer team; implemented, reduced CMS editor workload, assured correct lazy load setting, and reduced average LCP from over 2.50s to under 1.5s, for all CMS-driven images and videos.• Spearheaded effort to replace JS lazy load with native lazy load, reducing need for JS file and overhead; ongoing.• Conducted ad-hoc performance audits and provided recommendations and reports to engineering teams responsible for converting legacy frontend to modernized framework; reduced average LCP from over 3.7s to 1.65s and average CLS from over 0.40 to nearly 0.00.• Assisting with efforts to convert sites to responsive images. -
Co-Owner, Chief Technology OfficerAdvantipro Gmbh May 2016 - PresentKaiserslautern, Rheinland-Pflaz, DeOversee all technology aspects of company, including internal, cloud-based, company & customer products & security.• Research, select and communicate with third-party service vendors to find existing solutions when available• Provide inhouse solutions when necessary• Assist with developing customer websites and apps, including WordPress, PHP, MySQL, CSS and JavaScript• Communicate with team and customers via support tracking and project management systems• Support internal technology concerns, including PCs, networking, communication and remote office• Support all company products, including those based in proprietary frameworks, and websites that must still support IE9• Investigate & resolve any internal or external issues• Research, test and propose new technologies where applicable -
Senior DeveloperNetbiscuits Mar 2012 - Apr 2016Kaiserslautern, DeWith a lab of 1000s of manually-tested devices, Netbiscuits is the global leader in software solutions for adaptive mobile web experiences, providing hand-curated device detection results and unparalleled analytics information.• Member of international, Agile team• Hand-code small-screen-first, responsive & adaptive HTML, CSS and JavaScript• Lead developer for company website, utilizing WordPress, Bootstrap, jQuery, and integrating in-house server-side Device Detection for adaptive design and client-side responsive design via a custom theme, third-party plugins and in-house plugins• Lead front-end developer for Analytics Dashboard, utilizing Bootstrap, jQuery, jQuery DatePicker, Highcharts, Highstock, and dynamic SVG charts• Lead front-end developer for customer Account Management system, utilizing Thymeleaf framework, Bootstrap, jQuery, and jQuery Validate• Aggressively focus on cross-device performance, including file optimization, concatenation, & minification, via custom Grunt builds to produce device-specific mark-up and CSS• Utilize Node, Grunt, Grunticon, and LESS for cross-device builds and continuous integration & deployment• Coordinate code repos via Git• Support legacy proprietary BiscuitML & Tactile frameworks• Investigate & resolve cross-device issues• Research, test and propose new technologies where applicable -
Freelance Web DeveloperAaron T. Grogg Nov 2011 - Feb 2012During transition from NYC to Germany, continued working for Time, Inc. as a freelancer.• Hand-code HTML, CSS and JavaScript, including jQuery & JSON• Establish and restrict project scope• Estimate project time frames, requirements, and costs• Issue proposals, write contracts, and invoices• Communicate via Skype, email, phone• Deliver product on time
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Co-Founder, Director Of TechnologyUx Test Kitchen Apr 2008 - Nov 2011Brooklyn, Ny, UsUXTK was formed to help support the nonprofit community by providing high-end, agency-quality services. For free.• Hand-code HTML, CSS and JavaScript, including jQuery, integrate code into WordPress• Determine client needs, define project scope, and find the ultimate solution• Guide team on all aspects of the project, including technologies used, best practices, and implementation guidelines• Hand-code site into WordPress• Implement cutting-edge HTML, apply SEO, progressive CSS and JavaScript, as needed• Conduct client staff training and guidance on new site -
Tech Lead, People.ComTime Inc. Jun 2007 - Nov 2011New York, Ny, UsAs Time, Inc.’s most-visited website (up to 40 million uniques some months), People.com constantly challenged performance.• Developed tablet-optimized, responsive design version of website, including dynamic data retrieval, use of in-browser data storage, and swipability• Created second-screen project for 2011 Academy Awards, adding in-synch branded interactivity to the night's events• Spear-headed site-wide optimization projects including:-- studying and recommending server- and client-side performance optimizations-- cleansing of all site CSS files, reducing home page load by 23 objects, 52kb, and 1.3 seconds; these same techniques were then applied site-wide, with consistent, cascading results-- rewrite of site JS files, improving speed, reliability and portability-- introducing jQuery to global JS, rewriting functionality when file size or function performance could be improved-- integration of HTML5 Boilerplate techniques, including customized version of Modernizr and use of CSS3 techniques when possible (and adding reliable fallbacks when not)• Numerous HTML, CSS, JS projects, often concurrently, in various stages of completion• Numerous JS projects, many of which have been used cross-brand, including:-- Google Map implementations with custom markers and overlays, driven by multiple JSON feeds-- Ajax galleries using JSON/P-- Hot-spot tagging tool-- Gallery stitching-- Custom Twitter module-- More carousels than I care to remember...-- Converted above Ajax photo gallery JS into iPad in-app browser hot spot, bringing currency to date-specific magazine app-- Served as departmental mentor & team leader -
Web DeveloperBank Of America Jun 2005 - Jun 2007Charlotte, Nc, UsWorking for the Prime Brokerage team, providing design, development, hosting, and maintenance for hedge fund clients.• Developed conference registration website for Capital Introduction team, improving data tracking and customer relations• Developed, maintained, and hosted client websites, including secure sections and fund-specific data• Automated monthly performance page updates, saving up to 10 man-hours per month and ensuring data import accuracy• Developed dynamic investor statement pages, improving customer client relations• Implemented advanced CSS and JavaScript techniques, migrating client sites from table-based to CSS-based layouts and introducing progressive enhancement techniques to the team, improving page load times and reducing site maintenance time• Integrated server-side variables to dictate user-based access levels and to trigger page-specific CSS for look and layout control, improving customer client relations
Aaron T. Grogg Skills
Aaron T. Grogg Education Details
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Pace UniversityComputer Studies -
Montgomery CollegeWeb Technologies
Frequently Asked Questions about Aaron T. Grogg
What company does Aaron T. Grogg work for?
Aaron T. Grogg works for The Estée Lauder Companies Inc.
What is Aaron T. Grogg's role at the current company?
Aaron T. Grogg's current role is Senior Performance Architect and UX Advocate.
What is Aaron T. Grogg's email address?
Aaron T. Grogg's email address is aa****@****ail.com
What is Aaron T. Grogg's direct phone number?
Aaron T. Grogg's direct phone number is +134739*****
What schools did Aaron T. Grogg attend?
Aaron T. Grogg attended Pace University, Montgomery College.
What are some of Aaron T. Grogg's interests?
Aaron T. Grogg has interest in Writing, Drumming, Traveling, Learning, Of Course, Reading, Photography, Hiking, Camping, Biking.
What skills is Aaron T. Grogg known for?
Aaron T. Grogg has skills like User Experience, Css, Web Development, Javascript, Jquery, Html 5, Json, Front End, Mobile Applications, Wordpress, Information Architecture, Html.
Who are Aaron T. Grogg's colleagues?
Aaron T. Grogg's colleagues are Sanja Milenkovic, Katie R., Alexandra Vasilieva, Ammara Muzaffar, Clara Tang, Alexandria Santiago, Ms, Matthew Houde.
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