• Executed social media strategies across platforms like Facebook, Instagram, and Twitter, resulting in a 30% increase in engagement• Created over 50 pieces of engaging social media content tailored for different social platforms and audiences, leveraging HootSuite analytics to optimise performance • Led website content strategy and development, optimising content for SEO and integrating with email marketing campaigns (Click Through Rate: 27%)• Analysed campaign metrics and audience insights using Google Analytics and reportsed on 5+ KPIs – new & returning users, page speed, session duration, bounce rate, cost per acquisition

• Managed web infrastructure, including domain names, SSL certificates, web server, and MX records, ensuring 99% uptime• Provided technical support for over 50 Windows and Mac systems, troubleshooting hardware and software issues to maintain system functionality and reduce downtime

• Developed and deployed the organisation’s website using WordPress, integrating PayU Money payment gateway, leading to a 35% increase in online donations• Enhanced site performance and security by 60% through successful integration of Cloudflare Content Delivery Network (CDN), ensuring faster content delivery and improved site reliability• Applied SEO best practices and performance optimisation techniques to increase visibility and load times, contributing to higher search engine rankings and user retention by 15%• Secured a $120,000/yr grant from Google Non-Profits to run 20 distinct advertising campaigns for various causes, increasing organisational visibility

• Developed a Machine Learning model for automatic target classification in Synthetic Aperture Radar (SAR) images based on convolution neural networks (CNN)• Used Moving & Stationary Target Acquisition and Recognition (MSTAR) as a benchmark dataset and achieved an Accuracy score of 82%