Aaron Lim Email & Phone Number

San Francisco, Ca, Us

- Served as swiss army knife for campaign that pulled off upset. Polled to 4th yet finished in 2nd to advance to Primary- Led planning, budgeting, logistics and execution of 40+ fundraising events tailored to specific audiences raising $1.1M - Coordinated event marketing and communication with guests and campaign staff, volunteers and interns- Strategically identified and oversaw voter outreach by county at community events, farmer’s markets and door knocking- Built and strengthened relationships with donors and community organizations for fundraising, partnership and events - Created and directed Congressional Internship Program recruiting 50+ interns by providing mentorship, professional development and inspiration to become future leaders

San Francisco, California, Us

- Architected and owned Twilio’s Marketing pipeline model for annual target setting across region and customer segments - Navigated cross functionally with Marketing, Sales and Finance to achieve signoff on annual targets- Performed total addressable market analysis of high tech start up sector and determined Twilio’s market penetration- Ran multi touch attribution pipeline model to better measure the performance of Marketing campaigns- Proactively created analysis to understand the impact of covid on signups by country- Published weekly barometer with funnel insights for Marketing organization

New York, Ny, Us

Operations/Product:- Built models to understand ROI of site and product changes - Analyzed customer buying behaviors so StubHub could tailor the buying and selling experience to the needs of users- Collaborated with pricing team to provide forecast and recommendations on fee structure to get ahead of competition and meet the current and future demands of buyers and sellersMobile:- Analyzed mobile conversion funnel to help optimize mobile application and mobile web conversion- Built model to track and forecast mobile metrics and KPIs- Performed pre and post analysis of mobile product changes- Determined web analytics tracking requirements for mobile application and mobile web sitePartnerships:- Identified target markets, leagues and teams to partner with in effort to grow buyer and seller user base- Partnered with business owners in business development, marketing and strategy to define measurable objectives and work towards meeting those objectives through providing metric based insights- Evaluated annual performance of partnerships through analysis covering multiple facets of business- Provided ongoing forecasting for MLB and NHL genres based on current market trends and the event landscape

Oakland, California, Us

- Built five year forecast model to track transactions and user growth- Identified key performance indicators used by executive management to track mobile usage and growth- Worked with sales operations to monitor quarterly sales and revenue of sales representatives- Published weekly reporting dashboards based on company transactions and users for executive management- Point person for ad-hoc analysis for executive management, product managers, marketing and sales

Oakland, California, Us

- Improved dashboard creation process with automation/checks to be more efficient and reduce errors- Worked closely with mobile team to understand specific product reporting needs- Created Salesforce.com reports/workflow e-mails which helped business development and sales track leads

San Francisco, California, Us

- Designed marketing scheme to promote trade ideas to more than 100 nationwide banks- Supported product specialists by analyzing and creating models representing customer benefits- Created 20+ page pitch books to present interest rate hedging ideas to prospective clients- Produced weekly, monthly and quarterly reports to track group’s activity and revenue- Analyzed customer portfolios and identified interest rate hedging solutions which resulted in $100K revenue

Bachelor Of Science, Managerial Economics

Education record