Aaron Truax Email and Phone Number
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As the Owner and CEO of Truax Marketing, I spearhead a global team of specialists who excel in creating cutting-edge web experiences, lead generation tactics, marketing strategies, and eCommerce solutions. We partner with like-minded startups, nonprofits, and small businesses across the globe.Boasting over two decades of experience in team leadership, digital strategy, website user experience (UX), SEO/SEM, strategic communication, content strategy, and digital analytics, I am a goal-oriented marketing professional with an established history of measurable success. My versatile background spans nonprofit fundraising, corporate PR, agency advertising, government procurement, IT, and low-budget guerrilla marketing. Today I mostly work with innovative start ups.My strategic approach and data-informed insights have empowered organizations of various sizes in achieving their marketing goals.I have accreditations by the American Marketing Association, Google, and Hubspot SEO Inbound, and a BA in Communications and Business from George Mason University. My areas of expertise encompass demand generation, digital strategy, website UX, SEO/SEM, social media marketing, strategic communications, and data-driven analysis. If you're looking for a fractional CMO capable of delivering remarkable outcomes, I would be thrilled to connect with you. Together, we can propel your business to new heights of growth and success.
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Chief Executive OfficerTruax Marketing Solutions Apr 2021 - PresentWashington Dc, Us• Lead a team of global digital professionals, providing guidance, support, and mentorship to ensure their professional growth and development.• Developed and executed ai powered marketing strategies that delivered exceptional results for clients worldwide, meeting and exceeding their marketing objectives, and blowing minds.• Collaborated with clients to identify their unique needs and challenges, providing customized solutions that met their specific requirements and deliver effective solutions.• Managed vendor relationships and project timelines, ensuring successful project delivery and total client satisfaction.• Provided in-depth training and guidance to clients on marketing strategy and data analytics, empowering them to make data-driven decisions and achieve their marketing objectives.• Implemented marketing automation tools to streamline workflows and increase efficiency, enabling team members to focus on strategic activities and high-value tasks.• Imaging and implementing world-class SEO, SEM, and social strategies with advanced analytics and measurable ROI.
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Chief Marketing OfficerRental Deposits Now Jun 2023 - PresentMississauga, Ontario, Ca -
Chief Marketing OfficerApproved Casualty & Surety Co. Jan 2023 - PresentToronto, On, Ca -
Chief Marketing OfficerDeposit Rocket Inc. Jan 2022 - PresentMississauga, Ontario, Ca• Developed and executed comprehensive digital marketing strategies that increased conversions by 150% and reduced cost-per-click by 25%.• Managed a team of five remote employees, optimizing workflow and delivering projects on time and within budget.• Revamped the website UX design, resulting in a 40% increase in lead generation and a 30% reduction in bounce rate.• Implemented Bespoke CRM and automation tools, resulting in a 75% increase in conversion rates and a 20% improvement in customer retention.• Redesigned and optimized the company's social media strategy, increasing engagement rates by 250% and driving a 200% increase in social media followers.• Launched successful PPC campaigns that delivered a 120% increase in website conversions and a 50% reduction in cost-per-conversion. -
Chief Marketing OfficerJigsaw Analytics Group, Inc. Jan 2021 - Jan 2022San Diego, Ca, Us• Successfully led an international team of developers, social media experts, graphic designers, SEO/SEM specialists, and data analysts to provide non-profit clients with improved digital, data, and marketing strategies.• Developed and executed comprehensive digital marketing strategies, resulting in a 30% increase in website traffic, a 25% increase in social media followers, and a 20% increase in donations for non-profit clients.• Provided expert guidance to clients on data analytics and visualization, resulting in a 40% improvement in data-driven decision making and ROI• Managed project timelines, budgets, and deliverables, resulting in a always on-time project completion rate and a 100% satisfaction rate among clients.• Implemented best practices in SEO/SEM strategies, resulting in a 25% increase in organic traffic and a 20% reduction in cost-per-click for non-profit clients.• Collaborated with clients to develop engaging content and social media campaigns, resulting in a 30% increase in engagement rates and a 15% increase in conversions.• Provided in-depth training to clients on digital marketing tools and strategies, resulting in a 60% improvement in client self-sufficiency. -
Head Of Digital Demand | Sartorius LpsSartorius Jan 2019 - Jan 2021Göttingen, Lower Saxony, De• Managed and led a global team of six full-time employees, responsible for driving digital strategic planning, budgeting, execution, and reporting.• Successfully led the project of multinational systems integration for a $300 million merger, including data management, guiding CRM/PIM/DAM integration best strategies, and digital lead generation tracking, segmentation, and reporting.• Revamped and launched an international B2B web portal with over 300 specialized content pages and 20,000 SKUs, implementing eCommerce, automations, and advanced tracking parameters.• Increased the effectiveness of SEM strategy resulting in an 80% reduction in cost per lead, a 200% increase in click-through rates, and a 400% improvement in conversions in 2020.• Implemented best practices in Salesforce automations and Marketo nurture strategy resulting in a triple increase in demand generation and a 500%+ increase in lead velocity.• Served as the digital marketing lead for the successful migration of a former CRM into Salesforce to digitize demand generation.• Played a key leadership role in ensuring GDPR strategy and ecosystem compliance.• Created live data dashboards in Tableau, Salesforce, and Google Datastudio to enhance data visibility and standardize reporting. -
Head Of Digital MarketingEssen Bioscience Jul 2017 - Jan 2019Göttingen, Lower Saxony, DeRe-imagined the website's user experience journey resulting in more than tripling the B2B conversion rate and doubling traffic on hyper-targeted international lead generation pages.• Launched AI-powered live chatbots to enhance customer experience, reducing lead-to-sale cycle time by up to 90%.• Conceived, built, and strategically promoted four country-specific Shopify eCommerce solutions that transitioned through Salesforce, generating over $250K in year one.• Managed a team of three remote full-time employees, vendor relationships, budget, and marketing strategy.• Managed Marketo automations, SEM strategy, SEO strategy, and social media engagement.Implemented advanced analytics to track website user behavior, which resulted in identifying areas of improvement and increasing website engagement by 50%.• Developed and executed a successful influencer marketing campaign resulting in a 30% increase in social media followers and a 15% increase in website traffic within three months. -
Director Of Marketing And CommunicationsJewish Federation Of San Diego County Aug 2011 - Jul 2017• Managed vendor relationships and led a team of five full-time employees.• Redesigned the orgamization's responsive website, resulting in a 400% increase in traffic, a 50% reduction in bounce rate, and a 250% increase in online donations.• Revamped the company's social media strategy, increasing engagement and ROI by 500%.• Designed and managed print, web, and email campaigns for branding, fundraising, and engagement, with a focus on ROI metrics.• Successfully reversed a decreasing trend and increased the donor base by 50%.ased traffic, 50% less bounce rate, and 250% increased online donations • Developed and executed a targeted SEO strategy to improve search engine rankings and increase organic traffic by 30%.• Implemented A/B testing and data analysis to optimize email campaigns, resulting in a 20% increase in open rates and a 15% increase in click-through rates. -
Strategic Communications ManagerNorthrop Grumman Information Systems Jun 2007 - Aug 2011Falls Church, Va, UsDeveloped and implemented multi-million-dollar directed marketing efforts for B2B and B2G markets, resulting in a 25% increase in revenue within the first year.• Managed high-volume, secure web portals and content for both internal and external stakeholders, improving user experience and reducing bounce rates by 40%.• Produced and managed successful events, tradeshows, and logistics, resulting in a 15% increase in lead generation and vendor engagement.• Designed and developed innovative microsites and collateral campaigns for product demos, increasing product awareness by 30% within the target audience.• Managed Health IT and Energy communications team, budget, and reporting, resulting in a 20% increase in team productivity and an 80% reduction in budgetary overruns.• Developed and executed successful SEO and SEM campaigns, resulting in a 25% increase in website traffic and a 20% increase in conversions.• Implemented best practices in data analytics and reporting, providing actionable insights that led to a 15% increase in customer retention.• Created compelling content and engaging social media campaigns, resulting in a 30% increase in social media followers and a 20% increase in engagement rates. -
Account ExecutiveBell Pottinger Jan 2007 - Jun 2007London, Greater London, GbPublic Relations Account Executive for Rolex, Wimbledon Tennis and Vauxhall UK -
Marketing Consultant/ Network AdministratorGeorge Mason University - School Of Business Mar 2003 - Jan 2007Fairfax, Va, UsMarketing consultant for start up small businesses, network architect, event planning, and marketing strategy.
Aaron Truax Skills
Aaron Truax Education Details
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George Mason UniversityCommunications- Public Relations
Frequently Asked Questions about Aaron Truax
What company does Aaron Truax work for?
Aaron Truax works for Truax Marketing Solutions
What is Aaron Truax's role at the current company?
Aaron Truax's current role is Driving Growth through Digital Excellence.
What is Aaron Truax's email address?
Aaron Truax's email address is aa****@****ail.com
What is Aaron Truax's direct phone number?
Aaron Truax's direct phone number is +185822*****
What schools did Aaron Truax attend?
Aaron Truax attended George Mason University.
What are some of Aaron Truax's interests?
Aaron Truax has interest in Advocacy And Travel, Politics, Snow Boarding, New Technologies, Photography.
What skills is Aaron Truax known for?
Aaron Truax has skills like Social Media Marketing, Social Media, Public Relations, Strategic Communications, Marketing, Nonprofits, Advertising, Online Marketing, Leadership, Brand Development, Marketing Strategy, Web Design.
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