Aarón Viveros Herrera Email & Phone Number

Guadalajara, Jal., Mx

Guadalajara Y Alrededores, México

Mexican company that manages and markets family-owned and independent hotels.CORE WORK ACTIVITIES:-Build relationships and provide strategic direction to help Soul HM&M grow and profit.-Identify effective distribution channels and product positioning in the market.-Responsible for carrying out technological surveillance.-Assess of feasibility of new initiatives and projects identifying growth and expansion opportunities.-Attend customer events, trade shows, and sales events to maintain, build, or develop key relationships with customers and partners.-Highligh quantifiable achievements and results such as revenue growth, successful product introductions, etc. and use of metrics to assess project and strategy performance.-Lead on key programmes of work to support staff and key stakeholders in the generation of ideas, creating and testing ideas in practice, drawing on innovation, design and improvement practices.-Lead multidisciplinary teams, fostering a culture of innovation and creativity.-Professional e-commerce management of independent and family hotels.

Guadalajara Y Alrededores, México

Mastering peak leadership performance, sales productivity and strategy, management of domestic sales (meetings, incentives, groups, corporate, wholesale). In charge of sales team (Guadalajara & Ciudad de México's office).Our portfolio:The Westin CozumelCrown Paradise Club Puerto VallartaCrown Paradise Golden Puerto VallartaCrown Paradise Club CancúnVista Playa de Oro ManzanilloVista Express MoreliaSuites Futura GuadalajaraCORE WORK ACTIVITIES• Work with sales team to ensure understanding of sales strategy and effective implementation of this strategy for the segment.• Assist with the development and implementation of promotions.• Providing support and coaching for team members to drive high levels of performance, job satisfaction, and personal growth. • Participate in sales calls with members of sales team to acquire new business and/or close on business.• Review sales guest satisfaction results to identify areas of improvement.• Train and empower sales team members to exercise good judgment to make profitable business decisions and provide excellent customer service.• Observe service behaviors of peers and provides feedback to individuals.• Participate in and practices daily service basics of the brand.• Develop and manages relationships with key stakeholders, both internal and external.• Attend customer events, trade shows and sales missions to maintain, build or develop key relationships with customers.• Create and develop special events and sales blitzes to showcase the hotel to potential clients.• Survey, review and analyze competition on monthly basis, market trends, customer needs and comments in order to be proactive and adapt with business intelligence.

Guadalajara Y Alrededores, México

I am responsible for developing and managing short and long term strategies to drive revenue and profit through the pricing, positioning and inventory management of OTA segment. Our portfolio:- Crown Paradise Club Puerto Vallarta- Crown Paradise Golden Puerto Vallarta- Crown Paradise Club Cancún- Vista Playa de Oro Manzanillo- Suites Futura del Sol Guadalajara- Vista Express MoreliaDuties:- Analyze competitive performance through the use of market share tools and make recommendations to each hotel.- Analyze reports and available information, review the comp set, pricing strategy and levels according to occupancy and demand in order to keep abreast of market trends and set correct market segmentation, pricing & inventory management, OTA rates and promotions setup.- Develop and implement with the Director of Sales, trading desk strategies in order to achieve and maintain products leadership and increase the hotel's RevPAR.- Evaluate and lead the execution of overall market business strategies through eChannel / OTA's to meet or exceed KPI metrics (targets, goals and/or strategic objectives) set by Arriva Hospitality Group leadership.- Ensure retail price parity is executed across all booking channels.- Evaluate the OTA’s segment, including evaluating new accounts, responsible for growing and formalizing relationships with OTAS key contacts for generating quality demand for Arriva Hospitality Group.- Create and run online alliance and marketing program to increase the online traffic to the hotel’s reservation system.- Responsible of booking engine.- Manage forecasting and budgeting.- Responsible of rate structure management.- Maintain close and trustworthy relationship with key stakeholders (GM, DOS and hotels owner).- Effectively manage working relationships, team's productivity and morale despite internal or external pressures.- PR actions.

Manzanillo, Colima, México

4 stars All inclusive Hotel in Manzanillo, Colima, total 450 villasDuties:- Manage forecasting and budgeting.- Analyze reports and available information, review the comp set, pricing strategy and levels according to occupancy and demand in order to keep abreast of market trends and set correct market segmentation, pricing & inventory management, OTA rates and promotions setup.- Develop and implement with the Director of Sales, strategies that will maintain and/or increase the hotel's RevPAR.- Evaluate the OTA’s segment, including evaluating new accounts, responsible for growing and formalizing relationships with OTAS key contacts.- Create and run online alliance and marketing program to increase the online traffic to the hotel’s reservation system.- Responsible of rate structure management.- Create descriptions of products and services for the company website and keep it updated.- Booking engine development.- PR actions.

Mayan Riviera, Quintana Roo, México

5 star gourmet inclusive beachfront resorts in the Mayan Riviera, servicing the international traveler, total 1958 rooms.Duties:- Analyze competitive performance through the use of market share tools and make recommendations to each hotel.- Manage forecasting and budgeting.- Analyze reports and available information, review the comp set, pricing strategy and levels according to occupancy and demand in order to keep abreast of market trends and set correct market segmentation, pricing & inventory management, OTA rates and promotions setup.- Develop and implement with the Director of Sales, strategies that will maintain and/or increase the hotel's RevPAR.- Evaluate and execute eChannel / online travel agent strategy.- Ensure retail price parity is executed across all booking channels.- Evaluate the OTA’s segment, including evaluating new accounts, responsible for growing and formalizing relationships with OTAS key contacts.- Create and run online alliance and marketing program to increase the online traffic to the hotel’s reservation system.- Responsible of rate structure management.- PR actions.- Create descriptions of products and services for the company website and keep it updated.- Booking engine development.

Mayan Riviera, Quintana Roo, México

5 star all inclusive beachfront resorts throughout México, servicing the international traveler, total 5449 rooms.Duties:- Prepare and organize website marketing materials including product descriptions and optimizing content for search engine criteria.- Manage travel agency portfolio extranets.- Responsible of prepare sales reports, benchmarkings and statistics.

León Y Alrededores, México

Wholesaler involved in planning, development and promotion of Mexican tourism products mainly, employed by tour or transportation companies, resorts or attractions. Duties:- Performing a variety of managerial tasks including: sales, marketing, booking and operations.

Doctorado Internacional En Turismo

Master Of Technological Innovation Management, Con Mención Honorífica

Bachelor Of Business Administration - Bba

Bachelor, Hotel Management And Tourism

Diplomado En Dirección Comercial, Hospitality Administration/Management

Diplomado En E-Marketing

Diplomado En E-Commerce

Diplomado En "Técnicas De Venta Con Herramientas De Pnl"