Hi. I’m a Creative Director in the LinkedIn Creative Studio. I'm also the Co-Founder of Betera, a refreshingly bitter, non-alcoholic sparkling beverage. Before LinkedIn, I worked for a few different ad agencies as both a copywriter and creative lead. During my time at each of the shops - from every agency, leader, team member, and client - I took away tools that help me in my role today. I’ve also been fortunate to win awards from Cannes Lions, One Show, Effies, ADC, Addys, and others.As the Co-Founder of Betera, I am leading the brand and marketing efforts of a growing, omni-channel consumer brand in a growing category (Premium non-alcoholic beverages). It's the most challenging project I've ever had. It's also the most rewarding. Outside of jobs one and two, I served on the Sausalito Pedestrian and Bicycle Committee from 2017 through 2019, advocating for cycling safety. I created and taught a 400-level content creation course at Gonzaga University and I've spoken and lectured at CU Boulder, the University of San Francisco, the University of Arizona, and Miami Ad School. Together with my incredible family, I am based in Marin. You can find me there baking, at a bakery, or riding my bike, usually ending up at a bakery. I approach every assignment with curiosity and passion. I learn something new during every project, so I hope that means my best work is still ahead of me.