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High-energy self-starter and two-time startup CEO with multiple successes driving adoption of innovative software platforms. Highly technical marketing and product marketing executive who has architected the strategy and tactics of some of the industry’s most well-known software communities.
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CmoFossa May 2024 - PresentSan Francisco, California, UsFOSSA is a leading application security and compliance platform that specializes in helping engineering teams deliver trusted software. FOSSA enables companies to prioritize real vulnerabilities in their open source software with comprehensive SCA (software composition analysis) capabilities, while also making it possible for organizations to automate compliance reporting and SBOM (software bill of materials) lifecycle management to meet customer and regulatory requirements. Founded in 2015, FOSSA is trusted by thousands of global organizations, has been downloaded nearly two million times, and has conducted nearly 100 million scans of open-source software. -
Vp MarketingFossa May 2022 - May 2024San Francisco, California, Us -
Board AdvisorPlotly Jan 2024 - PresentMontréal, Qc , CaPlotly is the low-code framework for rapidly building interactive, scalable data apps in Python. -
Vp MarketingCivis Analytics Jan 2021 - Apr 2022Chicago, Il, UsCivis Analytics helps leading public and private sector organizations use data to gain a competitive advantage in how they identify, attract, and engage people. With a blend of proprietary data, technology and advisory services, and an interdisciplinary team of data scientists, developers, and survey science experts, Civis helps organizations stop guessing and start using statistical proof to guide decisions. -
Vp MarketingHeavy.Ai Aug 2017 - Dec 2020San Francisco, Ca, UsHeavy.ai is the pioneer in accelerated analytics. The Heavy.ai platform is used in business and government to find insights in data beyond the limits of mainstream analytics tools. Harnessing the massive parallelism of modern CPU and GPU hardware, the platform is available in the cloud and on-premise.Member of the executive leadership team, collaborating on the overall company strategy and growth. Directly responsible for Heavy’s marketing plan and execution. Leader of the teams fostering, nurturing, and qualifying demand for the enterprise Heavy.ai platform, as well as growing and strengthening the open source community. -
Head Of Global CommunityD2Iq Oct 2015 - Mar 2017San Francisco, Ca, UsLed the launch and growth of the DC/OS open source project (DCOS.io) for D2iQ (formerly Mesosphere). 68 partners contributed to the launch and we beat adoption targets by 3x in the first 6 months. Invited to sit on the Cloud Native Compute Foundation Governing Board (CNCF.io) representing Mesosphere.Sought-after speaker, including: ApacheCon 2016, QCon 2016 Workshop, All Things Open 2016, LinuxCon 2016 -
Acting General ManagerBornlogic Jan 2015 - Oct 2015São Paulo, Sp, BrBornlogic is a cloud-based adtech platform for micro-targeting social ads, and managing large sets of custom audiences.Setup the US subsidiary, signed the first US customers (Clorox & Nestle), and built the local team. Also defined and launched a multicultural version of the product specifically targeted at the US market.Still actively serving as an advisor to the company. -
Co-Founder, CeoSocialsamba Oct 2010 - Dec 2014Santa Clara, Ca, UsSocialSamba was scripted social conversations - a ground-breaking SaaS platform that facilitated large-scale, automated conversations with fans in Twitter, Facebook, SMS and mobile apps.Customers signed: Fox, MTV, Turner, USA Network, Bravo, Warner Bros, HarperCollins, SymantecIndustry Recognition: 2013 & 2012 Emmy Nominee, 2014 TV of Tomorrow All-Star, 2012 Shorty Award Winner, 2012 SxSW Interactive Awards finalist- Increased fan response 4x and shares/retweets 10x by starting millions of individual, personalized conversations- Reduced cost of engagement 72% by focusing social management teams on high-value fansCampaign Examples:- USA Network’s “Hashtag Killer” where 350k fans spent 18M total minutes (14.2 min/visit) in fully scripted, choose-your-own-adventure-style conversations; 15% participated daily for all 7 weeks of the campaign- Fox’s “24” where engagement increased 9x, NTTR improved 5x and put the show in the Top 5- MTV’s “Teen Wolf: The Hunt” where fans responded 53 times on average across multiple platforms -
Vp, Global Ecosystem And Partner GroupSap Jul 2005 - Oct 2010Walldorf, Bw, DeThe world leader in enterprise software and software-related services; a $36B market-cap company.Led international teams managing thousands of SAP partnerships, including technical and business relationships. Built the legal framework, process and collaboration platform that defined more than half of SAP’s SOA APIs. Decreased the cost of innovation by 10%, while accelerating new product adoption by 11 months.2006 & 2007 SAP High Potential Employee (top 2%)2006 SAP MVP Award for the success of ES CommunityPromoted four times, leading multiple diverse teams: engineering, operations, and business development -
Senior Manager, Java Community ProcessSun Microsystems Sep 2002 - Jul 2005Palo Alto, Ca, UsSun was a silicon valley hardware and software pioneer, as well as the inventor and steward of the Java language and platform.Led Sun’s two Java Executive Committees, the business development relationship with its toughest competitors. Managed the PMO of the Java Community Process (www.jcp.org), responsible for the strategy, operations and evolution of the corporate ecosystem around the Java platform. -
Co-Founder, CeoPicotent May 2000 - Aug 2002Picotent provided software and services to television networks globally, to enable interactive television productions on diverse platforms.Customers signed: Fox Sports (US), BBC (UK), Channel 10 (Australia), YLE (Finland)
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Lead Producer, Javatv ContentSun Microsystems Jan 1998 - May 2000Palo Alto, Ca, UsLed the technical side of many first-of-their-kind interactive television productions (wrote the code, integrated the technology into the broadcast room). Was part of the team that successfully lobbied to make JavaTV the basis for global iTV standards, including DVB.
Aaron Williams Education Details
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Case Western Reserve UniversityComputer Engineering -
Case Western Reserve UniversityComputer Science
Frequently Asked Questions about Aaron Williams
What company does Aaron Williams work for?
Aaron Williams works for Fossa
What is Aaron Williams's role at the current company?
Aaron Williams's current role is CMO at FOSSA.
What is Aaron Williams's email address?
Aaron Williams's email address is aa****@****ail.com
What is Aaron Williams's direct phone number?
Aaron Williams's direct phone number is +140833*****
What schools did Aaron Williams attend?
Aaron Williams attended Case Western Reserve University, Case Western Reserve University.
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