Aaron Witthaus Email & Phone Number

Brisbane, Qld, Au

Australia

Brisbane, Queensland, Australia

Mazda Australia is the second largest OEM in Australia. As Dealer Business Manager - Parts and Service at Mazda Australia Pty Ltd, my goal is to increase the customer experience and dealership profitability through the service and parts departments. I work alongside and coach dealerships on the development and implementation of new aftersales sales and marketing strategies to maximize dealer service and parts performance as a whole. I also analyse sales and Key Performance Indicators (KPIs) performance weekly to identify underperforming areas and proactively resolved issues before arising.

Eight Mile Plains, Queensland, Australia

As the Dealer Business Manager - Sales for Mazda Australia, my goal was to drive the monthly retail and wholesale vehicle sales for my dealership group whilst ensuring the ultimate customer experience is a key focus. I worked closely with dealership management teams to develop business plans that drove KPIs across the sales departments including fleet, and provided regular reporting to the Mazda Executive Team on dealer performance.I was also fortunate to present three best practice applications to the entire Mazda network for dealership application nationally, with a specific focus on enhancing the customer experience. My role involved significant involvement in sales management and coaching dealership owners and managers on best practices.

Brisbane, Australia

Honda Australia is the Australian subsidiary of Honda Motor Company, a multinational corporation that manufactures and sells automobiles, motorcycles, and power equipment worldwide.As the District Aftersales Manager – I had a proven track record of developing and implementing successful business plans that drove Key Performance Indicators (KPIs) across the aftersales division. I worked closely with dealership management teams to achieve outstanding results, including helping my dealership achieve the largest market share for parts trade sales and wholesale purchases in Queensland. On a regular basis I would meet with each dealership and review progress reports on business plans and KPI achievements. I also spearheaded a company-wide project to create an online Dealer Visitation tool that increased accountability and collaboration between dealerships and Honda Australia, driving results and actions agreed upon during visitations and meetings. Additionally, I contributed to maximizing vehicle wholesales taken up by dealers, resulting in a 15% increase in vehicle allocation pick-up. With my strong leadership, analytical, and communication skills, I am confident in my ability to deliver results and make a positive impact on any dealership or organisation.

Dandenong, Melbourne

As the National Parts Sales Manager for mechanical parts, I developed a proven track record of developing and implementing effective sales and marketing strategies to maximise parts penetration and drive revenue growth.I successfully maximised dealer parts performance and workshop penetration through the initiation and development of new parts programs, while consistently analysing sales and Key Performance Indicators (KPIs) to identify and proactively resolve underperforming areas.I also successfully negotiated bulk deals and key programs with franchisees/dealerships and facilitated Request for Quotation (RFQ) and tender processes for mechanical products throughout the Asia Pacific region. In addition, I coached the national sales field team on sales techniques and successfully presented and sold new program opportunities to franchise dealerships.My ability to benchmark program activities through competitor and business analysis has resulted in increased program exposure and growth. Finally, as a seasoned team leader, I have managed the mechanical aftersales product team, liaising with global head office regularly to provide updates on project and sales status. My strong analytical and communication skills, coupled with my results-driven approach, make me confident in my ability to make a positive impact on any organization in the automotive industry.

Rowville, Melbourne

RedRanger is a brand that specialises in suspension components for cars, trucks, and SUVs. Their products are designed to improve the handling and performance of vehicles, offering better control, stability, and comfort to drivers and passengers.As the Product Manager, I have a strong track record of identifying new opportunities for existing products and developing new designs to improve our product offerings. Through extensive data analysis, I was able to uncover new market trends and develop effective sales and marketing strategies to ensure we stayed ahead of the competition.Collaborating with our teams in Europe and North America, I established and developed effective programs to bring new products to market quickly and efficiently. Through regular interaction with key customers, I gained valuable insights into their requirements, ensuring that our products meet their needs and expectations.In addition, I was responsible for negotiating trading terms, pricing and supply details with both local and international suppliers, ensuring we get the best possible deals to keep costs under control. Through my weekly updates to key stakeholders, I kept everyone informed of project and product updates, enabling us to make informed decisions quickly.As the team leader, I managed a team of 5 direct reports, providing guidance and support to ensure everyone is working effectively and collaboratively towards our common goals. My strong sales and marketing experience, combined with my excellent analytical and communication skills, have enabled me to make a positive impact on the organization and its product offerings.

Keysborough, Victoria

Cequent is a leading manufacturer and marketer of towing and trailering products including hitches, trailer brake controllers, wiring, and related accessories.As the Brand and Product Manager, I successfully developed and managed a $750,000 budget for marketing activities, focusing on search engine optimization (SEO), pay-per-click (PPC), social and online media platforms, and eDM communication. Through the use of SWOT and competitor analysis, I implemented an effective product and marketing communications strategy. Additionally, I prepared sales and marketing budgets, established financial year KPIs, and collaborated with North America to develop strategic synergies in product development and marketing communications. To ensure customer satisfaction, I regularly discussed customer and competitor activity with 5 wholesale agents and 10 key accounts. Furthermore, I trained and coached customer service and sales teams on new product releases and unique selling propositions (USP). Lastly, I provided leadership and mentorship to a team of 3 in the Rola product and marketing department.

Melbourne Area, Australia

Repco is an Australian automotive parts and accessories retailer who offers a wide range of products including car parts, tools, accessories, and equipment for both consumer and trade customers.As a Category Manager, I was responsible for the selection, sourcing, pricing, and promoting products to maximize sales and profitability for my portfolio across Australia and New Zeleand retail stores.I did this through analysing market trends and consumer behavior to make informed decisions on what products to stock, and how to display and promote them to customers. I also worked closely with suppliers to negotiate pricing and develop strategic partnerships. Additionally, I collaborated with other departments such as marketing, sales, and inventory management to ensure that their category aligns with the overall goals and strategies of the business. I liaised with the Asian Sourcing Office (ASO) to introduce and develop new products for private label ranges. I also mentored the category team in Australia and New Zealand, who had since become Category Managers themselves.

Melbourne Area, Australia

As a junior category manager, I liaised with key vendors to review market activity and identify investment opportunities. I also developed private label programs, such as Repco branded batteries and the Ignition Lead program. Working closely with Equipment Key Account managers and Sales managers, I identified new product opportunities to satisfy key accounts like Kmart Tyre & Auto, UltraTune, and LubeMobil. Additionally, I managed the promotional activity of Retail and Trade Catalogues and provided analytical data to senior management on the success of promotional activity.