Managing strategy & key partnerships for Apple Payments including Apple Service payments, Apple Pay & Apple wallet for APAC. In the making of game changing strategies in APAC across Apple Payments portfolio, identifying synergies, consolidating efforts & key strategist in defining ground breaking product roll out with special project in Greater China, Japan, Korea, ANZ, SEA, India & Africa.

▪ Leading payment partnership & business development in Japan, South Asia, Middle East, ANZ & Africa for alternate payments for Apple Services, the multimedia ecosystem of Apple which comprises of App Store, iTunes Store, Apple Music, iMovies, Arcade, Apple TV+ & iBooks.▪ Record breaking deal conversions with 50 partnerships closed with mobile carriers and ewallet providers in 30 months. Successfully launched 45 payment partners in 15+countries.▪ Effective negotiation and engagement at senior and C Level stakeholder. High engagement with live partners with periodic business review and ongoing marketing activities thereby creating highly accelerated growth in the respective markets and contributing significantly to the overall revenue. ▪ Chief strategist in tapping complex tax and regulatory environment with direct engagement with government and local authorities. Gained successful outcome from the engagements in markets like Vietnam, UAE, Oman, Kuwait, Turkey, Saudi Arabia, Nigeria, Tanzania, South Africa, Thailand, Philippines, Indonesia & India. ▪ Strategised Apple’s future expansion of digital payments through alternate approaches through venture into mobile wallets, online banking, retail payments and other types of alternate payments. ▪ Hands on management of project, technology vendor and timely completion of technical integration. Work closely on ongoing optimisation of technical performance. ▪ Efficient cross functional collaboration with multi-geo located hardware sales team, regulatory, tax, engineering, project management, product management, marcom, product marketing, vendors, regional Services teams (Developer Relations, Music, Movies).

▪ Headed business development & strategy for online and offline (POS) payments for innovative mobile financial service “DASH” (first of its kind initiative in the mobile payments in Singapore) & carrier billing. ▪ Expanded beyond 25K merchant acceptance points and maintaining highly engaging relationship with top tier retail and online merchants (NTUC, Comfort, Watson) & ecosystem partners (Visa, Master, Samsung) for rapid adopt of DASH.▪ Redefined the business with 25 ground breaking carrier billing partnerships including with Apple, Google etc. First in SEA to launch operator billing for physical goods. A model that has been established by mobile operators in only 4 other countries in the world. ▪ Conceptualised and launched the first digital gifting portal with over 100 merchant brand gift cards offered. ▪ Masterminded Singtel’s first integrated technology hub “Open Platform” with SingTel, Optus, AIS & Globe.

▪ Set new market standards for messaging solutions by the breakthrough launch of Enterprise Messaging, a suite of messaging applications for enterprise customers. Propelled significant revenue contribution by leveraging aggressive sales & marketing activities resulting in overachieving revenue targets by 400%. Championed sales leads, RFP’s and tender for Enterprise messaging with 50% sales conversion including Marina Bay Sands, Grand Hyatt, Toppan Form, UOB, ICICI Bank, CIMB, SBI, MINDEF, Fujitsu, SAP, DBS▪ Seized strategic partnership deals with Google, Nokia, Microsoft and other partners like Paypal & Facebook for Direct carrier billing and m-Commerce▪ Key representative and executer for IDA initiated CFC project like Location Aggregration Platform & Smart City.▪ Pioneer in the roll out of various digital initiatives like Machine to machine platform, My Locator, Push Stock, Bounce VOIP, live stocks, chat, weather, facebook, flicker, SMS mobile applications and various other innovative services.

▪ Delivered high performing Instant messaging mobile applications to various Telecom operator and device manufacturers worldwide like Sprint, Telia Sonera(6 Countries), AT&T, T-Mobile, HTC, Sony Ericsson, Nokia, Fido and Rogers▪ Efficiently project managed assigned project and succeeded to deliver projects within the committed timeline.▪ Successfully certified messaging application from multiple instant messaging communities like Windows Live Messenger, Yahoo Messenger, ICQ and AIM and mobile platforms and mobile platforms like Java, Symbian, BREW, Palm, UI Q and Windows Mobile.

▪ Succeeded in overcoming revenue target by 119% for the financial year 2005-2006. ▪ Turned around mobile gaming with tenfold increase in mobile gaming revenue.▪ Chief personnel to launch innovative services like Chat, Comics, Animation, Gaming Leaderboard which was one of the few market innovation offered across black and white as well as colour phones.