• Founder of Touchpoint Digital. A performance digital marketing consultancy with a focus on performance social media campaigns.• Manage over $500k per month Facebook ad budgets• Expertise in e-commerce, gambling, health, life coaching and many more verticals• Advise and work with companies on their CRO strategies to help improve conversion rates across their assets. • Work with marketing teams on their ASO strategy, advising on optimization techniques, tools, and strategy to implement to help increase app store presence. • Work to help businesses reach their goals by delivering high-quality inbound leads on a consistent basis.• Advanced knowledge and experience with desktop, mobile, and app campaigns.

• Responsible for managing the following business areas and teams. SEM, SEO, ASO, Conversion Rate Optimization (CRO) and the 10Bet mobile product.• Managed marketing for 7 apps (2 in store, 5 out of store, both iOS and Android)• Performance Management, marketing initiatives, and strategic planning.• Management across multiple territories (UK, China, Italy, GCC) • Development and marketing of mobile app products. Utilising ASO techniques combined with CRO to develop store presence of in store apps and using CRO to improve capabilites of out of store apps.• Mobile marketing tech, Appannie, SensorTower, Appsflyer and various marketing SDKs. • Development of advanced PPC strategies via APIs for reporting as well as bidding.

• Responsible for the creation and delivery of campaigns across all social media, and programmatic partners. • Develop marketing strategy and planning for core global marketing projects. (branding and acquisition focussed) • Operated and managed app specific campaigns to drive installs to the various William Hill apps across all verticals. • Developed programmatic marketing tech stack for William Hill online, with a focus on acquisition and retention. (outlined marketing goals, established KPIs as well as complex reporting) • Managed a team of 6.

• Responsible for all marketing technologies in "William Hill Online": NetRefer, Income Access, Hasoffers/Tune, AppsFlyer, Facebook, Adtech, and others• Responsibile for mobile marketing tech, i.e. Appannie, SensorTower and mobile tracking platforms• Marketing product managing and main Focal point for all marketing needs involving product implementations• Manage our marketing project’s whole life cycle from initiation to delivery and closure according to the SLAs, budget and quality, ensuring high level project delivery and Customer Satisfaction• Manage outsources, external suppliers and 3rd Parties• Managing execution and operational support for all marketing activities: In key European, Asian, North American and Australian territories.• Teaching in our Marketing Academy internal courses for beginners and advanced account managers (Affiliates, Media, Social, SEO, PPC, etc.) • Delivering all marketing back office tools: services: uploading marketing materials, implementing tracking pixels & troubleshoot affiliate’s tracking queries Managing execution and operational support for all marketing activities• Set up and improve workflow processes• Business analysis. Partner with various parts of the business to gather project needs and specifications

• Developed extensive knowledge and understanding of new affiliate acquisition (‘hunting’) techniques as well as tools for optimal affiliate acquisition.• Worked with super-affiliates, enhancing existing deals driving higher revenues and player acquisition.• Worked with new affiliates, optimizing sites, implementing ideas and graphic/tracking creative as well as driving large performance increases.• Strong understanding of statistical analysis, using it to optimize campaigns, increase affiliate performance and negotiate existing deals. • Worked hard to bring new employees up to task as quickly as possible, assisting management where possible to train colleagues on various aspects of the position. • Elected to the William Hill local and international forums to represent employees on a global level, both of which work to assist the employees needs within the company.• Deep understanding of the need for performance and sales targets.

• Support Sales team with selling revaluation services and market data, specifically to clients who have dealings with derivatives, such as Investment banks or hedge funds.• Conduct high quality proof of concept for revaluation prospects (Pricing prospect derivative portfolios for a trial period). • Work to with new accounts in each target sector of the financial services industry (buy-side and sell-side)• Knowledge of derivatives across asset classes including foreign exchange, equities, interest rates, commodities and credit derivatives from vanilla products through to structured products. • Working with sophisticated technological solutions in the financial services industry.

**temporary contract** · Set up structured finance deals utilising information from analysts. · Worked with Rating Analysts to prepare Rating Release Sheets and press releases from the deal database. · Regularly Summarised all current structured deals from the deal database to audit the data, using macros and lookup functions in Excel. · Developed and maintained effective working relationships · Worked under high pressure with tight time constraints. · Working knowledge of the Bloomberg System

**redundant due to UK office closure***Provided sales support and technical support for an online FX trading company utilizing the Meta Trader 4 platform. *Reviewed and processed new applications *Maintained client records and other account maintenance *Showed high levels of customer-service*Utilised my excellent computer skills (knowledge of Microsoft Office (word/excel) and Internet. + Adobe Acrobat) *Showed capacity to learn and apply regulatory policies and procedures *Learnt legislation and company procedures as instructed by the FSA.

**temporary contract***Solely responsible for Crude, Derivative and Product Settlements.*Performed daily forecast, quarter end balance and year end balances.*Trade queries (liasing with traders and third party clients to resolve volume and pricing disputes).*Trade correction via account systems.*Demonstrated Intra group and third party account management.*Utilsed SAP and Excel skills.