Aarpit Saxena Email & Phone Number

Bengaluru, Karnataka, India

Heading the e-comm channel and driving the P&L working on the presence of the brand across partners. Enabling channel expansion by establishing strategic Brand alliance with key Ecommerce players in India, setting up processes to drive the efficiency in Account Reconciliation, ground operations and optimizing terms of trade. Planning & executing promotions / activities covering both 3rd party and digital channels.

Bengaluru, Karnataka

Handled Beverages (MFD and ED) and Ayurveda categories with designing fulfilment strategy, designing pricing strategies based on consumer buying behaviour, launching new sub-brands/products unique to the platform to increase share of differentiated portfolio. Planning, monitoring, and course correct to manage the P&L. Designing and executing the advertising strategy for the brands to maximize the revenue generated through the investment

Gurgaon, India

Handled Sales for Tropicana, Gatorade, Lipton Ice Tea for Haryana. Implementing sales strategies to enhance the product penetration and implementing BTL marketing programs to maximize the consumer acquisition and retention in the territory.

Hyderabad, Telangana, India

- Handling territory consisting of 16 strategic high revenue Key Accounts in coordination with Relationship team in Delhi NCR focusing on customer acquisition and retention- Designed and successfully implemented marketing programs by conducting various client engagement events and enhancing the brand presence and evaluating as well as analysing the performance using metrics- Designed and successfully conducted promotional events to optimize sales revenue based on Account Based Marketing - Analysis of effectiveness of the marketing programs being conducted based on the business goals- Coordinate Event operations, logistics management for all the marketing activities- Marketing property creation and driving it in BTL programs in coordination with external stakeholders like creative agencies, event management agencies etc- Designing market entry strategy for upcoming solution by collecting, assessing and analysing customer needs through face to face interviews and focused group discussions- End to end conceptualization and implementation of training program for sales force for enhancing the on-field performance- Handled distributor and vendor management to ensure seamless operations for order fulfilment

Noida Area, India

- Designed market entry strategy for new product in the beverage segment- Conceptualized a new, innovative product to be launched as a specialized drink to enhance beverage portfolio aimed at generating 2% revenues from beverage orders - Evaluated inter-functional operational aspects in delivering the new product- Conducted face to face interview for 1700 people for need analysis- feasibility study of the new product including make v/s buy - Carried out category analysis and beverage industry analysis and provided insights on customer segment mobility in QSR space

Bengaluru Area, India

- Requirement gathering, analysis and design of framework, assistance in User Acceptance Testing (UATs) and production support activities- Successful Migration and modification of tool used for automated reconciliation of the daily trades- Headed the knowledge transfer exercises for effective grooming of new recruits - Designed and successfully Implemented mask method and optimized project time-cost by successfully lowering the duration for validation of rules

Pgdm (Marketing), Marketing/Marketing Management, General

- Finalist of Thought Platter Case study competition by Shimla Hills Offerings Pvt Ltd at IMT Ghaziabad - Winner of Knowlexir.

Bachelor Of Engineering, Information & Technology

Published a research paper “Web opinion Mining for social networking sites” which was accepted in CCSEIT-2012 national conference held.

Education record