Aarthi Srinath Email & Phone Number

Chennai, TN, IN

Chennai

I run Inception - a growth-marketing and consulting firm that has worked with over 300 clients (B2B and B2C) across India, Europe, USA, Singapore, UAE and the UK. Work closely with the CxO/founders and senior management of B2B and B2C businesses to solve for growth with marketingMarketing strategy and advisory - Authentic brand story / buyer-persona led.

Chennai

This is a family-run business that lagged in areas of marketing and the use of technology. I took up this job soon after my maternity leave, as it enabled me to help a business transform with the power of technology and marketing; while giving me the flexibility to be part-time as a new mom!Some key responsibilities here:Developed the visual brand.

Chennai

Worked as an independent marketing consultant with start-ups to help them formulate their brand stories, create a marketing plan for growth goals and execute it. This role naturally transitioned into Inception. Some highligts:- Helped a fitness start-up set up their brand, website, and social advertising to grow from 0 to 700+ clients- Helped a gourmet.

Responsible for the strategy, tactics and programmes to create interest, visibility and demand for String's services. Responsible for planning, organizing, staffing, training, and managing all of String's marketing functions to achieve the company objective of growth and visibility while ensuring a consistent marketing message and positioning.

Chennai, India

Owned the Branding Portfolio for APAC – primarily India, Manila and Singapore.This entailed a complete end-to-end ownership on Employee branding (EVP, events, engagement), Campus branding (engineering and B-schools), Corporate brand alignment (events, facilities), Culture management, Awards & rankings management, Ownership of global employee facing.

Chennai

Led the Business Development team for Communications, Utilities and Technology Practices for BPO - anchored several RFXs, conducted customer workshops, strategized go-to-market strategies with business units and handled end-to-end pre-sales and business development process.

Chennai

Launched and actively managed the B-school branding program for Cognizant.Handled industry Analyst Relations (Forrester, Gartner etc)Part of the Corporate Development team working under for the Executive Management office on key projects, events and presentations.

Chennai Area, India

Worked as a part of the Business Development team for the Communications Practice.Key responsibilities included: Initiating and anchoring Cognizant's participation in the TeleManagement Forum, evaluation of partners for joint-bidding, design and creation of go-to-market solutions, mapping of the European services provider pipeline and sales planning

Chennai

Part of the project team that maintained the OSS for a leading communications provider in Belgium.Designed and delivered several small enhancement projects.Was the onsite project-coordinator in Brussels for 6 months

Mba, Marketing And Technology

Be, Electronics & Communication

Computer Science, Lkg - Grade 12