Aarthi Srinath work email
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Aarthi Srinath personal email
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I am a growth marketer and digital marketing expert with nearly two decades of experience helping companies - big and small - scale their brand, their revenues and their reputation. I have worked as a marketing consultant with Fortune 500 firms, start ups and family-run businesses, across a variety of sectors such as e-com, technology, retail, hospitality, travel, industrial engineering on the complete spectrum of marketing services.I run Inception Business Services, a young and vibrant marketing services firm, along with my best friend! Technology and marketing have been a big part of my professional trail. This has become the cornerstone of my marketing philosophy at Inception - the science and predictability of technology with the creativity and skill of marketing to deliver tangible RoI. We are a Hubspot certified agency, and we leverage the principles of Inbound marketing to deliver on our growth promise to our clients. I spend a lot of time coaching start-ups, and SMEs on tangible RoI focused marketing strategies.
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Chief Marketing OfficerZuci SystemsChennai, Tn, In
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Managing PartnerInception Business Services Jan 2016 - PresentChennaiI run Inception - a growth-marketing and consulting firm that has worked with over 300 clients (B2B and B2C) across India, Europe, USA, Singapore, UAE and the UK. Work closely with the CxO/founders and senior management of B2B and B2C businesses to solve for growth with marketingMarketing strategy and advisory - Authentic brand story / buyer-persona led brand positioning / value proposition & messaging; actionable marketing plan aligned to the growth goals.Digital roadmap advisory - most recently, this is a critical requirement for large B2B enterprisesContent marketing (advisory & execution)Digital marketing - Design and execution of Awareness, demand-gen, engagement and conversion campaigns spanning all platforms (Google Social, SEO), influencer marketing, online PR Employment value proposition/ talent branding -
Director - MarketingKsv Constructions Jun 2009 - PresentChennaiThis is a family-run business that lagged in areas of marketing and the use of technology. I took up this job soon after my maternity leave, as it enabled me to help a business transform with the power of technology and marketing; while giving me the flexibility to be part-time as a new mom!Some key responsibilities here :Developed the visual brand identityDirected and created the foundational marketing assets - website, brochure, and corporate presentation -
Marketing SpecialistFreelance (Self Employed) Mar 2014 - Jan 2016ChennaiWorked as an independent marketing consultant with start-ups to help them formulate their brand stories , create a marketing plan for growth goals and execute it. This role naturally transitioned into Inception. Some highligts:- Helped a fitness start-up set up their brand, website, and social advertising to grow from 0 to 700+ clients- Helped a gourmet store establish their brand positioning with the market insights from primary and secondary research of competition and user shopping behaviours. This was translated to a marketing plan, creative messaging and communications outreach.- Enabled the branding of a construction company that was branching into property development - logo, branding, communication artifacts, social content and advertising for awareness and TOFU leads -
Vice President - MarketingString Real Estate Information Services Jul 2013 - Jan 2014Responsible for the strategy, tactics and programmes to create interest, visibility and demand for String's services. Responsible for planning, organizing, staffing, training, and managing all of String's marketing functions to achieve the company objective of growth and visibility while ensuring a consistent marketing message and positioning globally.Conceptualize and build long term strategies for supply and demand side branding.
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Sr Brand Manager - Corporate MarketingCognizant Technology Solutions Jan 2011 - Jan 2013Chennai, IndiaOwned the Branding Portfolio for APAC – primarily India, Manila and Singapore.This entailed a complete end-to-end ownership on Employee branding (EVP, events, engagement), Campus branding (engineering and B-schools), Corporate brand alignment (events, facilities), Culture management, Awards & rankings management, Ownership of global employee facing projects such as EVP articulataion, Customer visits and Corporate videos for the entire APAC region.Job content:Creative design, messaging, and development of all employee facing global campaigns, campuses and for employee engagement; End to end ownership of global employee projects (Eg. Cultural Values Socialization and EVP Articulation) Agency managementAwards and corporate rankings managementCorporate videos development -
Business Development Manager - BpoCognizant Technology Solutions Jun 2007 - Mar 2009ChennaiLed the Business Development team for Communications, Utilities and Technology Practices for BPO - anchored several RFXs, conducted customer workshops, strategized go-to-market strategies with business units and handled end-to-end pre-sales and business development process.
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Asst Manager - Corporate Marketing & CommunicationsCognizant Technology Solutions Jan 2006 - Jun 2007ChennaiLaunched and actively managed the B-school branding program for Cognizant.Handled industry Analyst Relations (Forrester, Gartner etc)Part of the Corporate Development team working under for the Executive Management office on key projects, events and presentations.
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Sr Business Analyst - Business Development, Communications PracticeCognizant Technology Solutions Jun 2004 - Dec 2005Chennai Area, IndiaWorked as a part of the Business Development team for the Communications Practice.Key responsibilities included: Initiating and anchoring Cognizant's participation in the TeleManagement Forum, evaluation of partners for joint-bidding, design and creation of go-to-market solutions, mapping of the European services provider pipeline and sales planning
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Software EngineerInfosys Aug 2000 - Mar 2003ChennaiPart of the project team that maintained the OSS for a leading communications provider in Belgium.Designed and delivered several small enhancement projects.Was the onsite project-coordinator in Brussels for 6 months
Aarthi Srinath Skills
Aarthi Srinath Education Details
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Marketing And Technology -
Sri Venkateswara College Of EngineeringElectronics & Communication -
Vidya MandirLkg - Grade 12
Frequently Asked Questions about Aarthi Srinath
What company does Aarthi Srinath work for?
Aarthi Srinath works for Zuci Systems
What is Aarthi Srinath's role at the current company?
Aarthi Srinath's current role is Chief Marketing Officer.
What is Aarthi Srinath's email address?
Aarthi Srinath's email address is aa****@****ail.com
What schools did Aarthi Srinath attend?
Aarthi Srinath attended Indian School Of Business, Sri Venkateswara College Of Engineering, Vidya Mandir.
What are some of Aarthi Srinath's interests?
Aarthi Srinath has interest in I Maintain A Personal Blog At Http, Cooking, Travelling, Reading And Writing, Com, Aarthisrinath.
What skills is Aarthi Srinath known for?
Aarthi Srinath has skills like Business Development, Marketing, Branding And Identity, Analyst Relations, Pre Sales, Business Analysis, Global Delivery, Software Project Management, Business Transformation, Requirements Analysis, Business Strategy, Program Management.
Who are Aarthi Srinath's colleagues?
Aarthi Srinath's colleagues are Pravin Kumar Ravichandhiran, Lakshminarasimhan Rangarajan, Jayakumar R, Madhanraj Muthu, Jeswin Bennet, Shiri Vardhini B, Sanjeev Karat.
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Aarthi Srinath
Bengaluru
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