Lead on Formula E’s strategy and delivery across media partnerships and distribution, digital content and product development, broadcast coverage and fan engagement.

Took a sabbatical from full-time work to reassess life’s priorities and purpose (work in progress!) and practice yoga. Also consulted with sports federations and media/digital companies on rights, content, distribution, digital, fan engagement and growth strategies.

• Leadership of the media rights, content, production and digital teams, member of the ICC Leadership/Senior Management team and Strategy project team • Strategy, sales and management of media, digital, data and gaming rights delivering substantial increase in revenues through diverse media and content partnerships• Oversaw growth of ICC digital channel footprint from under a million to more than 70 million and ICC Event viewership across all platforms to more than a billion• Conceptualised and established ICC TV, ICC’s in-house host broadcast and content production function delivering live ICC Events and other content to media rights partners and ICC’s own digital channels• Engineered key commercial and content partnerships with global digital, technology and data driven brands and companies• Developed ICC's first Fan Engagement, Data and Digital Strategy, using insight and data to drive fan growth and revenue• Led cricket's first Global Market Research study aimed at sizing and understanding cricket fans

• Established ICC’s 'Digital' function and an integrated digital approach within the commercial team• Strategy and sales of media rights for ICC Events 2016-23, including the Women’s and Men’s ODI Cricket World Cups, the Twenty20 World Cups, the Youth World Cups and global qualification events

• Established ICC’s media rights sales and management programme • Aligned with global broadcasters to create ICC's first ever host broadcast delivery framework• Established ICC's first in-house footage licensing programme • Set up ICC’s digital audio-visual archives