Marketing Head
I Say Organic (An I3N Funded Company)
New Delhi Area, India
• Designed and executed the marketing strategy for the startup, in consultation with the founder, with an objective of customer acquisition• Partnered with relevant networks such as hospitals, restaurants and cafes, corporates, clinics, resident welfare associations, and NGOs • Conceptualized and implemented promotional ideas such as offering discounts and free sample deliveries, to drive sales• Partnered with popular websites and blogs to market our brand of organic food through content• Conceptualized and executed events such as movie screenings and healthy cooking classes, in collaboration with home composting companies, organic gardening and yoga experts, generating awareness among target customers• Conducted market research: pre-sales to understand the demographic profile of potential customers through questionnaire survey, and post-sales to get customer feedback through personal visits and calls; managed a team of interns for the research• Was involved in different functions of the startup for the initial 6 months, which included partnering with farmer groups to procure organic produce on daily basis, supply chain management from farm to warehouse to customer, and branding and pricing of produce • Worked closely with a consultant to design strategy for a critical operational function – managing inventory, with an objective of reducing the daily wastage of produce• Was responsible for fixing the prices of the produce on everyday basis, and closely monitored staff who was responsible for home-deliveries and interaction with the customers