Aartie Maadhwall

Aartie Maadhwall Email and Phone Number

UX/UI Designer | Product Designer at CPE Warehouse | Masters in Interaction Design | Design Consultant | MBA | Volunteering at Lean IN Toronto @ Asterid Group Inc.
Toronto, ON, CA
Aartie Maadhwall's Location
Greater Toronto Area, Canada, Canada
About Aartie Maadhwall

Experienced in delivering impactful products across ed-tech, e-commerce, fintech, enterprise SaaS, AI, and predictive intelligence sectors.With 3 years in UX/UI design and 8 years of total professional experience, I’m passionate about designing products that help startups grow and win their market. I thrive in fast-paced environments where my designs come to life quickly and enjoy the high ownership that allows me to experiment, iterate, and deliver excellent products.I specialize in crafting engaging and intuitive digital experiences through user-centered design, informed by extensive user research and adherence to best practices and WCAG accessibility guidelines. My proficiency in tools like Figma, Adobe XD, Illustrator, and Canva enables me to deliver high-quality, scalable solutions that delight users and meet business objectives.Having successfully delivered over 10 live web and mobile applications across sectors such as ed-tech, e-commerce, financial services, and enterprise SaaS, I bring a wealth of experience to every project. My background also includes over 6 years in retail and distribution operations, where I developed strong skills in stakeholder management, customer empathy, and problem-solving.Beyond my professional life, I’m committed to personal development and mindfulness. Whether refining designs or practicing yoga, I strive to bring balance and happiness to every aspect of my work and life.

Aartie Maadhwall's Current Company Details
Asterid Group Inc.

Asterid Group Inc.

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UX/UI Designer | Product Designer at CPE Warehouse | Masters in Interaction Design | Design Consultant | MBA | Volunteering at Lean IN Toronto
Toronto, ON, CA
Website:
asteridgroup.com
Employees:
6
Aartie Maadhwall Work Experience Details
  • Asterid Group Inc.
    Asterid Group Inc.
    Toronto, On, Ca
  • Cpe Warehouse
    User Experience Designer
    Cpe Warehouse May 2024 - Present
    Toronto, Ontario, Canada
    CPE Warehouse | HR & Payroll Academy | CME- Leading product design at Asterid Group, an ed-tech company building Coursera for licensed professionals seeking continuous professional development courses in accounting, HR and medical. - Figma: Designing and developing educational platforms, optimizing websites to enhance user experience. - Mailchimp: Creating and managing email templates to effectively communicate with customers and promote events
  • Lean In Canada
    Digital Designer, Lean In Toronto, Volunteer Role
    Lean In Canada Feb 2024 - Present
    Lean In is a community of professional women empowering each other to build purposeful and fulfilling careers.As a Digital Designer at Lean In Canada,(Toronto Chapter) my primary responsibility will be to collaborate with the marketing team to create visually compelling campaigns and graphics for various online platforms, driving awareness and advocacy through impactful social media campaigns while effectively conveying the organization's message to our target audience.
  • Yxiom Https://Yxiom.Com/
    Ux/Ui Designer
    Yxiom Https://Yxiom.Com/ Mar 2023 - Feb 2024
    - Conceived the corporate website and the company’s web-based AI crypto trading product, increasing trading volume by 19% and user sign-ups by 8%.- Enhanced UX design through heuristic evaluation and usability studies, resulting in a 15% improvement in CSAT scores.- Figma: Developed user personas and created low and high-fidelity screens to effectively communicate UX insights and recommendations. - Illustrator: Designed in-house mailers and banners to raise awareness and provide information to investors, ensuring a consistent visual identity across all communications.
  • Pawsncollars
    Product Designer
    Pawsncollars Jul 2023 - Dec 2023
    Toronto, Ontario, Canada
    - Brainstormed and researched the needs of pets, pet parents, and prospective pet owners, developed personas, assessed their requirements, and crafted workflows for generating the minimum viable product (MVP).
  • Connect Outsourcing
    Ux/Ui Designer
    Connect Outsourcing Dec 2022 - Feb 2023
    New Zealand
    - Led rebranding strategies and corporate website redesign, increasing business sign-ups by 20% in 3 months.- Figma: Built intuitive user flows, wireframes, prototypes and UI mockups for modernized user engagement and flows.
  • Gait
    Product Designer
    Gait Aug 2022 - Nov 2022
    Singapore
    - Led a website and mobile design project for Gait Global, specializing in carbon projects and green technologies which contributed to a 25% increase in qualified leads, improving the business's chances of converting prospects into customers. - Gathered and prioritized customer requirements, developing a comprehensive product roadmap for timely delivery- Conducted research, including competitor analysis, persona mapping, and customer journey mapping- Successfully launched product, achieving project objectives in November 2022
  • Gait
    Ux Designer
    Gait Jun 2022 - Aug 2022
    Singapore
    - Designed a carbon tracking platform with sensor monitoring capabilities in Figma, resulting in a 90% success rate in identifying defective sensors, going live in July 2022.- Collaborated with cross-functional teams to research, design user-friendly information architecture, create functional user flows, and deliver wireframes that met client requirements and ensured a cohesive, user-centered design.
  • Transsion
    Deputy Manager
    Transsion Jul 2017 - Aug 2021
    Noida, Uttar Pradesh, India
    - Distribution Life cycle management - Proficient in enhancing the entire onboarding journey to streamline operations and improve partner satisfaction.- Solution-designing, creating ideas for a digital platform for channel partners for a smooth onboarding process as well as helping the IT department to design a grievance portal.- Sales channel compliance monitoring
  • Lava International Limited
    Senior Executive Administrative
    Lava International Limited Mar 2015 - Jun 2017
    Noida, Uttar Pradesh, India
    Taking care of Admin & Logistics Visa Administrator:-All critical Projects related to work visa

Aartie Maadhwall Education Details

Frequently Asked Questions about Aartie Maadhwall

What company does Aartie Maadhwall work for?

Aartie Maadhwall works for Asterid Group Inc.

What is Aartie Maadhwall's role at the current company?

Aartie Maadhwall's current role is UX/UI Designer | Product Designer at CPE Warehouse | Masters in Interaction Design | Design Consultant | MBA | Volunteering at Lean IN Toronto.

What schools did Aartie Maadhwall attend?

Aartie Maadhwall attended Ocad University, Pearl Academy, Welingkar Institute Of Management, Delhi University.

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