- Developed insightful campaign performance, quarterly analysis, and pacing reports using Excel and Google Data Studio.- Actively oversaw and analyzed campaign performance metrics, ensuring alignment with objectives and optimizing outcomes.- Analyzed market trends and consumer behavior relevant to media consumption by gathering and analyzing data from various media channels, including traditional and digital platforms, using Google Data Studio.- Collaborated with planning and… Show more - Developed insightful campaign performance, quarterly analysis, and pacing reports using Excel and Google Data Studio.- Actively oversaw and analyzed campaign performance metrics, ensuring alignment with objectives and optimizing outcomes.- Analyzed market trends and consumer behavior relevant to media consumption by gathering and analyzing data from various media channels, including traditional and digital platforms, using Google Data Studio.- Collaborated with planning and strategy teams to provide recommendations for developing and optimizing effective media plans and campaigns.- Led training sessions for employees from various departments on automation, data processing techniques, and the use of Google Data Studio.- Analyzed complex media data, including key KPIs, to adapt and formulate short, mid, and long-term plans for US election campaigns (2022, 2023, 2024). Provided insights by analyzing political campaign data to understand markets and other agencies, building a project to deliver insights to US stakeholders.- Optimized investments and spending based on the performance of different media channels by analyzing trends, understanding creative executions, and the rationale behind targeting strategies. Show less

Process Automation Leadership:- Initiated and built the automation of a time-intensive manual process, transforming daily report processing from hours to seconds.Time Reduction:- Successfully cut manual processing time from 4-5 hours to an impressive 1-2 seconds per report.Testing and Optimization:-In the testing phase, ensuring reliability and scalability for seamless integration into daily workflows.Utilization of Technology:- Utilized Google Apps… Show more Process Automation Leadership:- Initiated and built the automation of a time-intensive manual process, transforming daily report processing from hours to seconds.Time Reduction:- Successfully cut manual processing time from 4-5 hours to an impressive 1-2 seconds per report.Testing and Optimization:-In the testing phase, ensuring reliability and scalability for seamless integration into daily workflows.Utilization of Technology:- Utilized Google Apps Script and Jupyter (Python) to revolutionize the manual task into an efficient, automated workflow.Process Improvement Collaboration:- Collaborated in a team to identify and implement process improvements, enhancing overall efficiency and effectiveness.Tool Proficiency:- Demonstrated hands-on expertise in utilizing DCM, Google Analytics, Meta Business Suit, Google Adwords, and Google Ad Manager for comprehensive campaign management.Reporting and Analysis:- Developed insightful campaign performance ,Quartely analysis and pacing reports, as well as compelling presentation decks, employing tools such as Excel and Google Data Studio. Show less

Campaign Coordination and Data-Driven Reporting: - Collaborated closely with Planning, Trafficking teams, clients, and account managers to ensure timely campaign launches and monitored progress throughout.- Utilized data-driven insights to create engaging and dynamic Excel pacing reports, achieving an exceptional 99.99% data accuracy rate.- Prepared comprehensive performance, pacing, and quality assurance reports for Display, Search, and Social Marketing campaigns.-… Show more Campaign Coordination and Data-Driven Reporting: - Collaborated closely with Planning, Trafficking teams, clients, and account managers to ensure timely campaign launches and monitored progress throughout.- Utilized data-driven insights to create engaging and dynamic Excel pacing reports, achieving an exceptional 99.99% data accuracy rate.- Prepared comprehensive performance, pacing, and quality assurance reports for Display, Search, and Social Marketing campaigns.- Generated ad hoc reports as needed, demonstrating flexibility and responsiveness to dynamic business requirements.Stakeholder Collaboration and Workflow Optimization:-Actively oversaw and analyzed campaign performance metrics, ensuring alignment with objectives and optimizing outcomes.-Orchestrated a streamlined workflow by effectively coordinating efforts among cross-functional teams, including Planning, Trafficking, clients, account strategy teams and account managers.- Fostered an environment of open communication and collaboration, ensuring that all stakeholders were informed and engaged throughout the campaign lifecycle. - Participated in diverse cross-functional training programs to enhance skills and foster a collaborative understanding of multifaceted organizational functions. Show less

Digital Media Campaign Management:- Monitored and optimized digital media campaigns for MNI Targeted Media, ensuring efficient spend and overall performance.- Provided comprehensive reporting on campaign performance, conducting quality assurance to validate data accuracy.- Maintained a structured schedule for documenting all reporting procedures.

Regional Operations and Implementation:- Supported the successful implementation of the Contact Management System (CMS) in 2019 across the region, ensuring smooth administration with the Regional Ops team.Product Launch and Business Achievement:- Played a significant role in the launch of Sundaram NFO and Sundaram Blue-chip Fund, achieving substantial business bookings in the Northern Region. Managed various MIS records and served as the CRM coordinator.

Reporting and Analysis:- Prepared reports interpreting consumer behavior, actionable data insights, productivity, and market trends analytics for senior management.Tool Proficiency:- Utilized MS Excel, MIS, and dashboard tools for data intelligence, generating demonstrations, dashboards, and presentations for various reports.Collaboration and Strategy:- Worked closely with key personnel and higher management, discussing intelligent insights to drive business… Show more Reporting and Analysis:- Prepared reports interpreting consumer behavior, actionable data insights, productivity, and market trends analytics for senior management.Tool Proficiency:- Utilized MS Excel, MIS, and dashboard tools for data intelligence, generating demonstrations, dashboards, and presentations for various reports.Collaboration and Strategy:- Worked closely with key personnel and higher management, discussing intelligent insights to drive business strategy. Show less

Ratiocinative

Trust Establishment and Vision:- Draupadi Dream Trust, driven by Vedic principles, focusing on Ancient Indian Civilization, Cultural Continuity, and women's empowerment, emphasizing Vedic and Mahabharata teachings.Versatile Skill Development:- Cultivated a skill set encompassing accounting, finance, research, teamwork, and leadership within a Cultural and Vedic NGO, contributing to collaborative seminars and exhibitions alongside the Archaeological Survey of… Show more Trust Establishment and Vision:- Draupadi Dream Trust, driven by Vedic principles, focusing on Ancient Indian Civilization, Cultural Continuity, and women's empowerment, emphasizing Vedic and Mahabharata teachings.Versatile Skill Development:- Cultivated a skill set encompassing accounting, finance, research, teamwork, and leadership within a Cultural and Vedic NGO, contributing to collaborative seminars and exhibitions alongside the Archaeological Survey of India.Leadership in Cultural Preservation:- Provided pivotal support to upper management, showcasing cooperative leadership, in curating seminars and exhibitions exploring Delhi's cultural legacy, including "Delhi Panchala through ages (2016)" and "Delhi Mahabharata manthan on its archaeological cities and art." Show less