Aarushi Kumar Email & Phone Number

London, England, United Kingdom

Delivering data and technology based transformation projects across central government, local government and charities within the UK; focus on organisational design, product and service design, growth and strategic planning

DAFO is a community-based organization (DAO) built using Web3 technologies to bring together people, ideas and capabilities to help create a sustainable future for the fashion industry.

Montreal, Quebec, Canada

Led the digital department of BAT Canada responsible for a team of 30, technology, strategy and operations of 4 digital products, 4 marketing channels, a database of 700,000 users and over $12 million dollars in revenue.

Montreal, Canada Area

Strategy & Sales• Grew the company’s vaping ecommerce platform from $100K in sales the first year, to over $11 million in year 5, a growth of 2700% in 5 years.• Launched key multi-stakeholder ecommerce programs including a subscription model (30% of monthly revenue in 6 months), a loyalty and rewards program (50% of monthly revenue), and a referral program (10% of acquisition in the first two months).Development & Operations (DevOps)• Created, maintained and oversaw the deployment of the product’s backlog for all front-end and back-end development priorities - working in agile methodology with our team of developers, SEO/Analytics specialists and QA/UAT experts on the product side and team of creative leads, content strategists, CRM managers and product designers on the marketing side. Marketing• Created and executed the content and activation calendar each month for all owned touchpoints, namely all website content, CRM, social media and paid media• Built a consumer database of over 800,000 users in five years through programs, marketing campaigns, and offline activations.Management & Leadership• Managed 4 direct employees; Led and provided guidance to a team of over 30 analysts, developers and marketeers; Organized the Digital Steering Committee.• Worked alongside the legal team to navigate a complex and ever-changing regulatory landscape and introduce digital initiatives and technologies to the company.• Collaborated with Operations, Supply Chain, IT, Legal, Finance and Consumer Relations teams to integrate online revenue streams and digital services within all company practices.

Montreal, Canada

• Original members of the group’s first Digital Cell, a hybrid of IT and Marketing analysts to spearhead a digital transformation for the company’s internal and external operations and foster a digital mindset and culture within the company.

Montreal, Canada

• Build dashboards to display recruitment admissions data from 13 target sources to help determine marketing resource allocation• Leverage Excel to standardize recruitment data from original hosts into databases to be then consolidated and organized for analysis• Manage recruitment event emails and general front desk inquiries

Montreal, Canada Area

• Act as the liaison between the MUS and its constituents and the academic affairs of the faculty, leading to an advancement of its objectives and core values – through positive relationships and research/development in programs, curriculum, policies and career advancement• Sit as one of six task force members assigned to determine the direction of undergraduate education at Desautels keeping in mind current curriculum, student opportunities, and external threats to academia; presented initial findings to the entire Desautels faculty and staff • Interview, hire, and oversee a team of individuals responsible for a) representing specific interests of students and b) organizing faculty events • Create and run an Academic Hub at Desautels that focuses on Academic policy, initiatives (ex. Mental health), and events (ex. Majors fair)

Mcgill University, Montreal, Quebec

• Working with a group of individuals to promote the MUS and its events and raise money for the Desautel Faculty’s prestigious events and activities • Handling of accounts between the MUS and Canadian companies to facilitate relationships that lead to sponsorships and endorsements • Ensuring MUS events are well funded and executed with proper mutual benefits for corporate sponsors and attendees

Toronto, Ontario, Canada

• Solely operated the New Hire Service line for the onboarding of all McKinsey employees in all IT related needs coordinating with the firm’s recruiters, human resources, and local IT offices– servicing approximately 300 people a day• Drove change management by analyzing current processes for inefficiencies and delivering documentation of improved best practices with a specific focus on reducing human and technological error - resulting in a 50% decrease in time spent on several processes thus redirecting manpower to project based work • Worked with several IT specialist teams to comprehensively understand the company’s IT model and apply it where necessary to create synergies between groups, led to the addition of 2 weekly collaborative meetings Trained team members on the requirements and operations of the New Hire Service line through documentation and hands-on workshops

Toronto, Canada Area

• Responsible for the entirety of the internal IT equipment and services onboarding for McKinsey employees • Working as the sole lead and employee on the New Hire Service line for such onboarding including new employees, role changes, migrations• Assist and develop projects and plans to improve the efficiency and operations of certain IT processes• Work with several IT services teams to properly understand the back end processes and be able to apply and relay the technical knowledge to the main coordination duties• Train fellow team members on the requirements and operations of the New Hire Service line

Montreal, Quebec

• Delivered increased quantitative and qualitative value to the MMICC brand through more integrated social media posts, visual media (photography and videography), and blogs with a campaign emphasis on the 15th year anniversary of the event • Created, designed, and produced videos that upheld and enhanced the prestige and mission of the event• Fulfilled marketing goal of increasing audience reach by 25%

Mcgill University

• Responsible for the gathering of sponsors, speakers, judges, and merchandise, for Desautel’s only event catered to full time-recruitment• Promote the event in the faculty and facilitate communication with the business community through increased professionalism and advertising• Support the remainder of the committee by performing logistical, media, and finance tasks when necessary to ensure a successful event

•Responsible for a general understanding of the profession of law and the practices and procedure of such applications •Compiled resources and documents for cases dealing with immigration, real estate, family law and corporate law•Communicated with clients to better understand the requirements and necessities of their cases •Worked alongside the owner, senior lawyers and marketing department to gain knowledge and experience in the business, legal, and human resources departments

Mcgill University, Montreal, Quebec

• Hired in my first semester at McGill to join a team to seek corporate support for an annual luncheon honoring business and community leaders that have had a significant impact on Canadian Society• Delivered increased value to our corporate sponsors through the implementation of our redesigned benefits• Performed logistical tasks to create a professional and welcoming atmosphere for students, corporate representatives and VIP guests• Completed media related tasks to help increase the overall advertising and branding for the event

Mcgill University, Montreal, Quebec

• Appointed to assist the Dais in the efficient running and organizing of the committee• Enrich the experience of the delegates to the convention by being helpful, friendly, and cooperative• Regulate flow and precision of the debate by being informed and participating in the committee’s cases

New Jersey, United States Of America

• Oversaw a six people cabinet that was responsible for tasks regarding debate and activism to public relations and fundraising; liaison for11,000 students enhancing overall communicational, organizational, and leadership skills• Created, organized, and ran a country-wide Mock Supreme Court Case at Fall Conventions• Appointed Chief of Staff, Treasurer, Vice President on NJR Vice Mayoral Cabinet and Secaucus Chapter through four years • Ran a campaign for JSA New Jersey Region Mayor and Chapter President exhibiting a need for mass communication and advertising

Bronx, New York, United States

• Worked 1000 hours as Front desk receptionist in a Walk-In Medical Center while improving interpersonal relationships• Responsible for admitting patients and administering all logistics including contact information, insurance, past medical history, collecting of fees, etc. As well as answering all phone calls

Master Of Public Administration - Mpa, Digital Technologies And Policy

Pursuing a Masters of Public Administration in Digital Technology and Policy: focusing on the growing technology dilemmas in the digital.

Bachelor Of Commerce (B.Com.), Management Information Systems

Major in Information Systems | Minor in Political Science

High School, Science, Technology, Engineering, And Mathematics Academy, 9-12

Activities and Societies: American Technology Honour Society Concert Band Concert Chorus Foreign Language Honour Society Junior State.

Education record

Education record

Education record

Bachelor Of Commerce - Bcom, Information Technology