Aarushi Goel Email & Phone Number

Raleigh, North Carolina, United States

At Handivity, I design and create accessories for book readers around the world. Products are available for purchase on Etsy, Amazon, and handivity.com. - Social Media Strategy & Planning: Researched competitors’ social media strategies; created and managed diverse content (reels, carousels, images, shorts), boosting target audience engagement.- Influencer Outreach: Led successful influencer marketing programs, improving brand reach and recognition.- Customer Relationship: Monitored… Show more At Handivity, I design and create accessories for book readers around the world. Products are available for purchase on Etsy, Amazon, and handivity.com. - Social Media Strategy & Planning: Researched competitors’ social media strategies; created and managed diverse content (reels, carousels, images, shorts), boosting target audience engagement.- Influencer Outreach: Led successful influencer marketing programs, improving brand reach and recognition.- Customer Relationship: Monitored and responded to customer inquiries, comments and reviews on social media that improved customer relations driving repeat purchases; Conceptualized and launched a referral program, boosting customer acquisition.- Paid Media: Executed paid media campaigns using Google Ads, Facebook and Instagram AdsContent Management System: Designed multi-currency e-commerce site with Wordpress and WooCommerce.- Vendor Relationship and Management: Engaged regularly with suppliers and wholesalers to procure materials. Show less

New Delhi Area, India

Launched content website from 0 to 1– www.hookedupon.com was a social news website with focus on lifestyle, entertainment,and literary content. - Content Management System: Launched and managed a WordPress content website; Developed and implemented editorial calendars and plans, while meeting deadlines.- Search Engine Optimization: Conducted keyword analysis with Google Keywords Planner and optimized the website leading to a 51% increase in Page 1 keywords; Leveraged SEMrush to analyze… Show more Launched content website from 0 to 1– www.hookedupon.com was a social news website with focus on lifestyle, entertainment,and literary content. - Content Management System: Launched and managed a WordPress content website; Developed and implemented editorial calendars and plans, while meeting deadlines.- Search Engine Optimization: Conducted keyword analysis with Google Keywords Planner and optimized the website leading to a 51% increase in Page 1 keywords; Leveraged SEMrush to analyze competitors- Digital Marketing: Developed and managed social media content calendar utilizing Hootsuite and Buffer; Executed social media campaigns that led to boost in referral traffic by 65% and social traffic by 45%- Analytics & Reporting: Continuously monitored website traffic with Google Analytics. Ran weekly/monthly custom reports to identify high performing articles; Maintained 4% bounce rate compared to the industry standard of 58%.- Operations: Led a team of 20 content writer interns, providing guidance and ensuring quality content delivery. Show less

Noida Area, India

TechGig.com, owned by Times Internet, is a premier platform for competitive programming and technology communities. - Planned and executed TechGig roadmap for user profile creation - Led the design and launch of a weekly newsletter, achieving 10-15% open rates.- Conducted market research and developed product strategies to enhance user engagement and satisfaction.- Planned and worked on 2015 and 2016 Product Roadmap.- Creating User Profiles / Personas of target audience,… Show more TechGig.com, owned by Times Internet, is a premier platform for competitive programming and technology communities. - Planned and executed TechGig roadmap for user profile creation - Led the design and launch of a weekly newsletter, achieving 10-15% open rates.- Conducted market research and developed product strategies to enhance user engagement and satisfaction.- Planned and worked on 2015 and 2016 Product Roadmap.- Creating User Profiles / Personas of target audience, and launched weekly newsletter that had 10-15% open rate from earlier 5%-6% Show less

San Francisco Bay Area

Accelerated one year program based in San Francisco, CA. As part of the MBA program, I rotated to Shanghai, China and worked on an action project for Bayer Healthcare

Burlington, Ma

As one of the largest web hosting companies, Newfold Digital owns multiple subsidiaries such as iPage, domain.com and BlueHost.- Team Leader: Supervised a high-performing team of 5 in the U.S. and an offshore team of 15 in India.Project Management: Spearheaded project implementations using both Waterfall and Agile methodologies. - Collaborated effectively with C-level executives and third-party vendors such as PayPal and Google, ensuring seamless project execution; - Led major… Show more As one of the largest web hosting companies, Newfold Digital owns multiple subsidiaries such as iPage, domain.com and BlueHost.- Team Leader: Supervised a high-performing team of 5 in the U.S. and an offshore team of 15 in India.Project Management: Spearheaded project implementations using both Waterfall and Agile methodologies. - Collaborated effectively with C-level executives and third-party vendors such as PayPal and Google, ensuring seamless project execution; - Led major finance projects, significantly enhancing financial operations and reporting accuracy.- Quality Assurance: Developed and implemented robust risk mitigation strategies, achieving a 100% bug-free product delivery, thereby enhancing product reliability and customer satisfaction.- Knowledge Management: Authored detailed project management processes and project information in the internal wiki, ensuring knowledge continuity and process clarity across the organization. Show less

Malden, Ma

I worked part-time as a consultant for DocuCenter - RealtyLog- Finalized marketing campaigns and brochures, and tracked the customer response rate- Managed Facebook and LinkedIn profiles.- Incorporated software tools such as Web2Project and Bugzilla that mitigated project delays- Analyzed and re-worked the client communication process to be more user-friendly, which led to clear and better project understanding- Provided cultural-awareness training to staff that resulted in… Show more I worked part-time as a consultant for DocuCenter - RealtyLog- Finalized marketing campaigns and brochures, and tracked the customer response rate- Managed Facebook and LinkedIn profiles.- Incorporated software tools such as Web2Project and Bugzilla that mitigated project delays- Analyzed and re-worked the client communication process to be more user-friendly, which led to clear and better project understanding- Provided cultural-awareness training to staff that resulted in improved customer service - Assisted Human Resources with interviewing candidates and made hiring decisions Show less

Woburn, Ma

Acquired by DigitalSmiths, Gotuit Media was a leading provider of premium metadata technology that optimizes the value of stored video libraries- Executed the front-end code and design for Search feature- Built vendor relationships with Yahoo! and AOL that ensured media feeds were updated regularly and top ranking in searches was achieved- Wrote internal applications that improved the work flow for Operations department

Greater Boston Area

Medical company that promoted electronic medical records, e-health, mobile health, and related applications of information technologies (IT)- Managed the IT department and handled day-to-day tasks.- Trained new employees- Maintained software systems such as Event Management System (USI) and Content Management System (Ektron)- Designed and created the Online Application System for annual conference: Towards an Electronic Patients Record (TEPR). The system was used by more than… Show more Medical company that promoted electronic medical records, e-health, mobile health, and related applications of information technologies (IT)- Managed the IT department and handled day-to-day tasks.- Trained new employees- Maintained software systems such as Event Management System (USI) and Content Management System (Ektron)- Designed and created the Online Application System for annual conference: Towards an Electronic Patients Record (TEPR). The system was used by more than 100 vendors- Managed communication and network system Show less