Aaron W. Email & Phone Number

United Kingdom

London, Gb

Product lead for Fraud Prevention at Wise, on a mission to ensure Wise cannot be used as a platform to conduct financial harm across Fraud, Scams and Compromised Accounts.Work alongside Data Science, Product, Engineering, Operations, Compliance, Design, Legal and Privacy stakeholders to drive mission across the group in addition to leading multiple PMs within the domain.Highlights:Transformed the Fraud Prevention Strategy: Identified and rectified a £1.2bn issue in the existing strategy, leading a complete overhaul towards a sustainable, automated, risk-based approach. This strategic shift resulted in over 600 hours saved in operational review and a 21% increase in fraud prevention efficiency.Pioneered company-wide APP Scam Prevention strategy and roadmap to reduce inbound and outbound APP volumes by 70% saving millions in annualised losses.Introduced mass fraud prevention education and awareness campaigns in collaboration with marketing and industry leaders such as We Fight FraudEnhanced Wise’s fraud control suite with automated controls to subsequently reduce reliance on manual fraud operations and mitigate opportunity for fraud prior to fraud taking place. Revamped operational practises for APP Scam reimbursements alongside collaboration with industry and regulators.Responsible for developing and maintaining fraud reporting to c-suite and regulators. Ensuring consistent accountability across the domain and results against targets.

London, Gb

London, Gb

Ensuring only the right customers have seamless and secure access to their account by developing risk based authentication and experiences to prevent harm.

Menlo Park, Ca, Us

➢ Led cross-functional privacy review processes for consumer integrity products at Facebook, collaborating closely with Product Managers, Legal, Public Policy, Product Marketing, and Security teams to identify potential privacy issues and drive consensus-based solutions.➢ Developed and implemented a privacy-by-design framework for the integrity privacy team, ensuring early identification of privacy concerns during product development. This proactive approach enhanced relations between AI/ML & Account Integrity product teams, reducing the average time for privacy review from 14 days to 5 days.➢ Served as the Privacy Lead for Account Integrity, employing Registration, Login, and Account Recovery classifiers alongside advanced Machine Learning models to enhance account safety. Also functioned as the Privacy Lead for AI Integrity teams, ensuring the implementation of pertinent data and controls in ML models.➢ Mentored Privacy Program Managers on privacy-by-design frameworks and effective collaboration with Product teams to expedite feature deployment. These mentorship activities resulted in a 32% decrease in squad backlog due to process improvements.➢ Decided to leave Facebook/Meta to resume my career in Product Management, bringing along my experience and insights in privacy and product integrity.

Amsterdam, North Holland, Nl

Found the Identity & Protection product area at Just Eat Takeaway. Leading three teams on a mission to keep customers, and their data, safe from harm whilst balancing the needs for fast, seamless authentication onto the platform. Additionally responsible for line management & career development of Associate Product Managers.Key Achievements:- Pioneered the integration, design, development and successful launch of an authentication threat-detection ML that leverages device-specific data, combined with deep-web data to automatically identify and block malicious login attempts without impacting customer usability. Launch of ML reduced successful account takeovers by 72% with a false positive rate of 1:3.- Implemented a suite of threat mitigation tools which increased efficiency of security operations team by 27%, saving over 550 hours of development time in a six-month time-frame.- Worked alongside internal & external Security, Legal & Risk teams, in combination with Product Designers & internal stakeholders to discover, design and develop a roadmap of security features which protects Customers, Restaurants and Delivery partners from unauthorised access, ensuring their data and information remains secure.- Responsible for establishing Identity & Protection Product vision, strategy ,OKRs, KPIs,roadmap and delivery in a FTSE50 organisation, balancing the needs of platform UX and Security practises for millions of customers, Restaurants and Delivery Partners, across 13 countries on the customer facing apps on Web, iOS & Android.

Amsterdam, North Holland, Nl

Responsible for generating multi-million GBP profit through leading Product teams focussing on conversion optimisation through eliminating pain points across core flow of the product, in addition to leading the in-product, post-GDPR, marketing functionality. Key Highlights- Implementation of post GDPR opt-in strategy, responsible for a 110% increase in marketable audience and multi-million revenue uplift - Grew global orders by 27.6%, generating over £102m in additional revenue by implementing Guest Checkout across Just Eat, Takeaway.com & SkipTheDishes platforms - Prioritising feature development using Weighted Shortest Job First (WSJF) and other prioritisation frameworks- Working with the development teams to break down extensive EPICs into small outcome-driven user stories- Creating wireframes and prototypes to aid workshops and feature development- Communicating roadmap progress to business stakeholders through compelling storytelling & demonstrations- Setting and monitoring high-level performance OKRs- Using data and market analysis to uncover areas of opportunity and maintain a prioritised outcome-driven discovery roadmap- Launching A/B and multi-variant tests and using data to determine effectiveness on primary and secondary metrics- Assessing commercial viability and monitoring impact of features deployed into production by I&P teams- Delivering positive outcomes from small feature optimisations through to significant cross-team feature & process implementations- Managing feature delivery expectations using MonteCarlo and other delivery methodologies- Leading and motivating I&P development teams and other cross-functional representatives

Amsterdam, North Holland, Nl

Rotational product manager originally on a two year rotation scheme. Moved into PM role within 12 months.