Amanda Schroeder Email & Phone Number

Mountain View, Ca, Us

My mix of experience in data analytics, data platform integrations, and application development has become instrumental in creating successful data- and AI-powered solutions to business challenges. I moved into this role in order to focus on strategic business initiatives while still having plenty of opportunity to learn and build the latest in tech - which currently has me focused on data, analytics and AI. I have a proven track record of helping customers understand and build with Google Cloud, with an emphasis on impactful, measurable results. Certified Google Data Engineer

Chicago, Illinois, Us

I became a developer to expand my capabilities and learn new skills. I primarily worked on mobile applications (react native, react native web, typescript), but was also able to leverage my data platform background to configure integrations between various products for marketing automation & journey orchestration (Mautic, Salesforce Journey Builder), activation via push notifications, in-app messaging, email, etc. (Firebase, Google Cloud, OneSignal...), and event tracking (Google/Firebase Analytics, mParticle, Segment), for example. And a bit of D3.js which I adore :) I also worked with Google Cloud and Azure for backend services.I am passionate about helping customers create impactful solutions to technical challenges. I am not so passionate about CSS... 🙊Certified Google Cloud Architect

Chicago, Illinois, Us

Building GCP-oriented tools and solutions that make data more actionable for analysis and marketing efforts. For example: tooling that helps clients manage and automate tasks for Google Marketing Platform products, and to integrate data from analytics, CRM, marketing, and other platforms, typically leveraging Google Cloud Platform resources like Cloud Functions, Pub/Sub, Stackdriver, and BigQuery.Bringing to light capabilities of Google Cloud for data analytics. Exploring different types of technologies, building platform integrations and otherwise just enjoying every minute of learning something new :)Testing and documenting processes, best practices, architecture diagrams, and new opportunities for our team and for our clients.Creating team & client educational resources about Firebase. Speaking to potential customers about the opportunities unlocked when GMP and Google Cloud come together.Certified Google Cloud Architect

Chicago, Illinois, Us

Part of the Data Platforms team in the Analytics & Insight department, which works closely with data science and marketing teams to identify opportunities and develop strategies, often leveraging Google Cloud Platform.Building tools for the team & for our clients to automate processes. Extensive experience implementing analytics on single page, mobile, and OTT apps. Often building test applications in order to fully understand the technology and to instruct customers and internal teams alike on implementation strategy and best practices.Certified Google Cloud ArchitectContinuing to lead training seminars across the country on Google Analytics and Google Tag Manager, though focusing now on conducting private and remote trainings focused on Firebase and Google Cloud.

Continuing work in the analytics realm, but taking on more exciting challenges such as:- Building tools for clients to access data from Google Analytics & BigQuery and to programmatically manage and update their Google Analytics and Google Tag Manager accounts- Building and testing app analytics configurations with Google Analytics for Firebase- Testing and strategizing deep linking and other forms of app campaign tracking, Google Marketing Platform integrations and A/B testing for Google Analytics for Firebase - Building dashboards and reports with custom Shiny templates and D3.js for use with R (D3.js is also just a lot of fun)Continuing to lead training seminars around the country on Google Analytics and Google Tag Manager.

As a consultant, I manage analytics projects and work on a variety of tasks, such as: - Work with clients to build measurement strategies that align with business objectives- Help clients interpret and use their analytics data in meaningful ways- Configure various types of tracking metrics via Google Tag Manager and custom code- Audit and troubleshoot tracking codes and data integrity challenges- Build custom reports, segments and dashboardsI also contribute to an industry-leading blog about analytics and lead training seminars on Google Analytics and Google Tag Manager around the country.

Pittsburgh, Pennsylvania, Us

- Develop strategies and carry out long-term paid and organic search marketing campaigns- Audit websites and make recommendations for best performance, usability, and search engine indexing- Ensure all new websites and applications are developed with best practices in SEO and web standards- Build naming conventions and best practices for campaign tracking parameters for media buyers - Work with clients and media buyers to determine what metrics should be used to evaluate the progress of various digital campaigns (including paid and organic search, display/banner advertising, eblasts, social, etc.)- Create extensive and customized measurement strategies for tracking KPI’s that will impact client goals- Overhaul all outdated client web analytics accounts in order to enable and set up beneficial features as well as more advanced tracking metrics- Create web analytics setup process that designates most useful and important features and functionalities required per client website, such as custom filters, event tracking on action items, custom segments based on audience targets, etc.- Connect the dots from various digital (and sometimes traditional) marketing efforts to their real impact on ROI.- Troubleshoot analytic tracking issues, conversion rate optimization, and other web performance problems- Help out the web dev team with misc tasks

- Manage search engine marketing campaigns for all client sites, including SEO & PPC- Ensure all new websites developed are SEO-friendly according to latest search engine algorithms and website architecture standards- Help the web development team in both the front-end and back-end development of client websites (HTML, CSS, .NET, PHP), utilizing a variety of content management systems such as Wordpress and Sitecore- Analyze marketing campaigns over time by managing and evaluating databases, web metrics and KPI’s- Create full SEM campaign strategies and proposals based on the client’s marketing goals- Implement and maintain web metrics and analytics accounts, including custom tracking codes for unique metrics

Malvern, Pa, Us

- Manage search engine marketing for multiple client sites- Conduct site audits for technical issues and areas of improvement- Improve site architecture and hierarchy of content for multiple clients- Track progress with Google Analytics and come up with new methods of driving traffic- Research industry and market trends to understand audience behavior and intent- Transferred content for a variety of automotive websites from one dealer management system to another dealer management system when updating systems - experience in Cobalt, Dealer.com, Vin Solutions

Malvern, Pa, Us

- Created landing pages for automotive dealership marketing promotions - from design to development- Improved search engine visibility and managed monthly promotions and other content updates for automotive dealership websites- Monitored landing page performance with Google Analytics- Built internal company intranet site using Google Sites- Wrote product descriptions and other content with SEO best practices in mind for a variety of radio communication websites- Audited new client websites to make SEO recommendations

- Assisted with marketing & advertising for Lenz Travel Services, the Cultural Studies Academy, and Airport Orbit shuttle service.- Managed shuttle transportation schedule.- Booked transportation to/from Pittsburgh International Airport.- Redesigned & implemented a new look for the travel agency website using HTML, CSS & JavaScript.

Bachelor, Communication Studies Major, Web Development Minor

Education record