Ashish has gained experiential expertise in setting up new business verticals (both B2B & B2C) for APAC & Continental Europe Markets & stabilized them to a profitable growth in committed timelines. Over the decade, he stepped up to leadership roles in front line B2C channel sales, Growth Strategy & B2B BUs with P&L responsibility.Currently, at Mahindra First choice, he is Country Head for Digital Solutions (B2B). Additionally, he is entrusted as Business Head for a Prime Cluster, for all (B2C) retail formats (FOCOs & FOFOs for preowned vehicles) with complete P&L responsibility and managing end to end - sales, marketing, procurement, customer finance, warranty, certification and customer experience. Earlier, in same organization, he incubated a Pan India, transaction-based-variable fee B2C franchise model (Select Stores) from Concept to Commercialization in record time of 3 months.In 2022, he led a Board level assignment to set up digital ad & media sales business unit at carandbike.com for new & pre-owned vehicles. Alongside, he established an ecommerce venture as part of new initiatives & aligned it with the Brick-and-mortar legacy stores. In 2019-22, as Asst. Vice President at Tech Mahindra in Germany, Ashish synergized with C-level execs of marquee European clienteles to drive their strategical Business transformation projects. In earlier stint(2015-19), as Strategy Head in Mahindra Susten India, he incubated a B2B strategic business unit by building a 360° strong ecosystem of Strategic, Technology & Tactical partners.He has evolved from a factory operations engineer to a Business leader thereby leverages his hands on experience in scaling up start-up businesses with entrepreneurial outlookDemonstrated Skills: P&L Management | Growth Strategy | E commerce | B2B | B2C | IT Sales | Digital Transformation | Channel Development | Strategic Alliances | GTM strategy | Change Management. | New Product Strategy