Aashi Gupta

Aashi Gupta Email and Phone Number

Driving APAC digital & marketing communications to grow revenue for Merck's solutions advancing human health @ Merck Life Science
darmstadt, hesse, germany
Aashi Gupta's Location
New Delhi, Delhi, India, India
Aashi Gupta's Contact Details

Aashi Gupta personal email

About Aashi Gupta

Why Me? Try Me!"The Times, They Are A-Changin". Bob Dylan's song is the reason why I could be a valuable asset to your team.You have an amazing product, but the way marketing has changed over the past few years emphasizes having a zillenial marketing talent to formulate quirky and robust marketing strategies that deliver revenue growth in today's competitive world.In a niche industry like Lifesciences, Marketing effectiveness is even more critical to measure ROMI. I am a happy combination of scientific understanding and marketing translation. With 5 years of solid experience in B2B marketing including product marketing, campaign management, marketing analytics, and content marketing as well as a strong inclination for strategic planning and project management, I have executed impactful lead-generating campaigns and projects that contributed $$$. As someone who has experience working with multi-cultural matrix organizations, I come with expertise in stakeholder management and a great sense of ownership. Here to be curious, passionate, and never too old to learn about the technologies advancing human health.

Aashi Gupta's Current Company Details
Merck Life Science

Merck Life Science

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Driving APAC digital & marketing communications to grow revenue for Merck's solutions advancing human health
darmstadt, hesse, germany
Employees:
4641
Aashi Gupta Work Experience Details
  • Merck Life Science
    Regional Marketing Communications Manager, Apac
    Merck Life Science Nov 2023 - Present
  • Merck Life Science
    Regional Marcom & Campaign Management Associate Manager, Apac
    Merck Life Science Jul 2022 - Dec 2023
    • Developing and executing a multi-platform communications strategy in line with regional business priorities for the Biology business field in Science and Lab Solutions division.• Analyzing marketing effectiveness of regional campaigns and optimizing them based on Salesforce & Tableau visibility.• Driving Demand Generation with omnichannel digital marketing implementation in liaison with Global and Country Commercial Marketing teams.• Manage key projects in the region in the capacity of Project Manager and stakeholder management.• Developing, executing, and governing marketing communications assets, concepts and programs for engaging various stakeholders to drive revenue growth for the region.
  • Merck Life Science
    Associate Manager - Digital Marketing | Apac
    Merck Life Science Sep 2021 - Jun 2022
    • Development of the digital marketing landscape focusing on Merck's Research solutions portfolio and organizational strength in the Asia-Pacific region.• End-to-End management of key digital projects utilizing strengths of project management.• Liaisoning with APAC Product Management Team/ Country Teams for Digital Marketing Campaign in the APAC region.• Collaborating with Global Digital Marketing & E-Commerce team to replicate the best practices and/or implement innovative campaigns in APAC Region.• Developing Digital Campaign analytics and creating actionable plans based on customer and market insights.
  • Vista Stays
    Marketing Consultant
    Vista Stays Jan 2019 - Dec 2022
  • Premas Life Sciences Pvt Ltd.
    Product Executive
    Premas Life Sciences Pvt Ltd. Jul 2019 - Jul 2021
    New Delhi Area, India
    Technical Marketing & Product portfolio expansion for cutting-edge Genomics technology solutions. I wear multiple hats at PLS. My current role involves handling the following key areas:1. Product Management for Covaris (AFA based Ultrasonicators for NGS sample preparation)- In-depth technical understanding of the assigned product portfolio and its application areas.- Developing effective marketing strategies for existing Client Engagement, Retention and New Acquistion.- Increase the revenue for the assigned portfolio by working along with the sales team and driving product sales.2. Marketing Communications & Branding- Branding and Communication strategies to enhance brand presence.- Integrated Marketing Activities for Lead Generation.- Content development & liasoning with several media platforms for action marketing.
  • Blogcorrect.Com
    Freelance Writer
    Blogcorrect.Com May 2019 - Jul 2019
    Followed my interest in creative content writing and delivered proficient quality articles for the client. As a freelance content creator, I tried creating informative and unique content with zero plagiarism.
  • Blueapple Technologies Pvt. Ltd.
    Solutions Consultant
    Blueapple Technologies Pvt. Ltd. Oct 2018 - May 2019
    Noida, Uttar Pradesh, India
    Started the career with a SaaS-based company so as to understand the Knitty-gritty of the customer life cycle.- Learnt multiple skills requisite for B2B Lead Generation.- Networked with the pinnacles of the retail & healthcare industry to develop interest for Loyalty Program software,- Learnt soft sales while travelling around the country for client meetings & tecnical demonstrations.
  • Ids Infotech Limited
    A&I- Executive
    Ids Infotech Limited Apr 2018 - Aug 2018
    Noida Area, India
  • Centre For Cellular And Molecular Biology
    Summer Intern
    Centre For Cellular And Molecular Biology Jun 2017 - Aug 2017
    Hyderabad, Telangana, India
    As a summer trainee, I worked on a project called "Non- Invasive analysis and quantification of Cortisol hormone from cattle hair samples." under the guidance of Dr Umapathy at LaCones, CCMB.Hands-on application of various instruments like PCR, ELISA, Western- Blot, Gel Electrophoresis etc.. alongside getting to closely learn the methods of conducting a research study and writing a scientific paper.

Aashi Gupta Skills

Business Development Corporate Communications Digital Marketing Key Client Relationships Microsoft Office Social Media Marketing Business Analytics Public Relations Creative Writing Public Speaking English Strategic Planning Marketing Customer Relationship Management Team Leadership Client Relations Sales Seo Copywriting Lead Generation Business Business To Business Microsoft Excel Contract Negotiation Sales And Marketing Market Research Team Management It Consulting Healthcare Information Technology Key Account Relations Lead Qualification Medical Equipment Medical Sales Biotechnology Product Marketing Business Strategy Content Marketing Elisa Polymerase Chain Reaction Consumables Ngs Cancer Genomics Healthcare Marketing Oncology Search Engine Optimization

Aashi Gupta Education Details

Frequently Asked Questions about Aashi Gupta

What company does Aashi Gupta work for?

Aashi Gupta works for Merck Life Science

What is Aashi Gupta's role at the current company?

Aashi Gupta's current role is Driving APAC digital & marketing communications to grow revenue for Merck's solutions advancing human health.

What is Aashi Gupta's email address?

Aashi Gupta's email address is aa****@****ail.com

What schools did Aashi Gupta attend?

Aashi Gupta attended Symbiosis Institute Of Management Studies, Invertis University, Dayawati Modi Academy, St Marys School.

What skills is Aashi Gupta known for?

Aashi Gupta has skills like Business Development, Corporate Communications, Digital Marketing, Key Client Relationships, Microsoft Office, Social Media Marketing, Business Analytics, Public Relations, Creative Writing, Public Speaking, English, Strategic Planning.

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