Regional Marketing Communications Manager, Apac
Current
Nov 2023 - Present
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Aashi Gupta Email & Phone Number
Driving APAC digital & marketing communications to grow revenue for Merck's solutions advancing human health
at
Merck Life Science
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✓ Verified Jun 2026
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Current company
Role
Driving APAC digital & marketing communications to grow revenue for Merck's solutions advancing human health
Location
New Delhi, Delhi, India
Company size
Who is Aashi Gupta? Overview
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Aashi Gupta is listed as Driving APAC digital & marketing communications to grow revenue for Merck's solutions advancing human health at Merck Life Science, a company with 4641 employees, based in New Delhi, Delhi, India. AeroLeads shows a matched LinkedIn profile for Aashi Gupta.
Aashi Gupta previously worked as Regional Marketing Communications Manager, APAC at Merck Life Science and Regional MarCom & Campaign Management Associate Manager, APAC at Merck Life Science. Aashi Gupta holds Pgdba, Marketing, A from Symbiosis Institute Of Management Studies.
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Merck Life Science
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About Aashi Gupta
Why Me? Try Me!"The Times, They Are A-Changin". Bob Dylan's song is the reason why I could be a valuable asset to your team.You have an amazing product, but the way marketing has changed over the past few years emphasizes having a zillenial marketing talent to formulate quirky and robust marketing strategies that deliver revenue growth in today's competitive world.In a niche industry like Lifesciences, Marketing effectiveness is even more critical to measure ROMI. I am a happy combination of scientific understanding and marketing translation. With 5 years of solid experience in B2B marketing including product marketing, campaign management, marketing analytics, and content marketing as well as a strong inclination for strategic planning and project management, I have executed impactful lead-generating campaigns and projects that contributed $$$. As someone who has experience working with multi-cultural matrix organizations, I come with expertise in stakeholder management and a great sense of ownership. Here to be curious, passionate, and never too old to learn about the technologies advancing human health.
Listed skills include Business Development, Corporate Communications, Digital Marketing, Key Client Relationships, and 40 others.
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9 roles
Aashi Gupta work experience
A career timeline built from the work history available for this profile.
Regional Marcom & Campaign Management Associate Manager, Apac
- Developing and executing a multi-platform communications strategy in line with regional business priorities for the Biology business field in Science and Lab Solutions division.
- Analyzing marketing effectiveness of regional campaigns and optimizing them based on Salesforce & Tableau visibility.
- Driving Demand Generation with omnichannel digital marketing implementation in liaison with Global and Country Commercial Marketing teams.
- Manage key projects in the region in the capacity of Project Manager and stakeholder management.
- Developing, executing, and governing marketing communications assets, concepts and programs for engaging various stakeholders to drive revenue growth for the region.
Jul 2022 - Dec 2023
Associate Manager - Digital Marketing | Apac
- Development of the digital marketing landscape focusing on Merck's Research solutions portfolio and organizational strength in the Asia-Pacific region.
- End-to-End management of key digital projects utilizing strengths of project management.
- Liaisoning with APAC Product Management Team/ Country Teams for Digital Marketing Campaign in the APAC region.
- Collaborating with Global Digital Marketing & E-Commerce team to replicate the best practices and/or implement innovative campaigns in APAC Region.
- Developing Digital Campaign analytics and creating actionable plans based on customer and market insights.
Sep 2021 - Jun 2022
Marketing Consultant
Jan 2019 - Dec 2022
Product Executive
Technical Marketing & Product portfolio expansion for cutting-edge Genomics technology solutions. I wear multiple hats at PLS. My current role involves handling the following key areas:1. Product Management for Covaris (AFA based Ultrasonicators for NGS sample preparation)- In-depth technical understanding of the assigned product portfolio and its.
Jul 2019 - Jul 2021
Freelance Writer
Followed my interest in creative content writing and delivered proficient quality articles for the client. As a freelance content creator, I tried creating informative and unique content with zero plagiarism.
May 2019 - Jul 2019
Solutions Consultant
Started the career with a SaaS-based company so as to understand the Knitty-gritty of the customer life cycle.- Learnt multiple skills requisite for B2B Lead Generation.- Networked with the pinnacles of the retail & healthcare industry to develop interest for Loyalty Program software,- Learnt soft sales while travelling around the country for client.
Oct 2018 - May 2019
A&I- Executive
Apr 2018 - Aug 2018
Summer Intern
As a summer trainee, I worked on a project called "Non- Invasive analysis and quantification of Cortisol hormone from cattle hair samples." under the guidance of Dr Umapathy at LaCones, CCMB.Hands-on application of various instruments like PCR, ELISA, Western- Blot, Gel Electrophoresis etc.. alongside getting to closely learn the methods of conducting a.
Jun 2017 - Aug 2017
4 education records
Aashi Gupta education
Pgdba, Marketing, A
Bachelor Of Technology - B.Tech, Biotechnology
Intermediate, Biological And Physical Sciences, First Division - Passed With Distinction
High School, 10 Cgpa
FAQ
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What company does Aashi Gupta work for?
Aashi Gupta works for Merck Life Science.
What is Aashi Gupta's role at Merck Life Science?
Aashi Gupta is listed as Driving APAC digital & marketing communications to grow revenue for Merck's solutions advancing human health at Merck Life Science.
Where is Aashi Gupta based?
Aashi Gupta is based in New Delhi, Delhi, India while working with Merck Life Science.
What companies has Aashi Gupta worked for?
Aashi Gupta has worked for Merck Life Science, Vista Stays, Premas Life Sciences Pvt Ltd., Blogcorrect.Com, and Blueapple Technologies Pvt. Ltd..
How can I contact Aashi Gupta?
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What schools did Aashi Gupta attend?
Aashi Gupta holds Pgdba, Marketing, A from Symbiosis Institute Of Management Studies.
What skills is Aashi Gupta known for?
Aashi Gupta is listed with skills including Business Development, Corporate Communications, Digital Marketing, Key Client Relationships, Microsoft Office, Social Media Marketing, Business Analytics, and Public Relations.
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