Aashima Bhalla Email & Phone Number

Gurugram, Hr, In

Gurugram, Hr, In

Gurugram, Haryana, India

- Key areas of my role include strengthening the brand's reputation, supporting its business growth, managing crisis, leading the communications mandate & partnering with the right stakeholders to support the business priorities- The key focus has also been to enhance brand recall and reputation to drive consumer preference towards the brand.- Liaising with the sales team and resort teams across 6 locations, to effectively improvise the direct consumer outreach- Responsible for direct, and indirect marketing initiatives involving focused targeting & strategy- Led the launch of the brand's 6th wildlife lodge 'Waghoba Eco Lodge' and executed a marketing campaign across select touchpoints, delivering the highest ever KOL and consumer engagement- Role also involves identifying & revisiting the passive components to constantly nurture the brand image and strengthen agency partner capability building- Managing the dual responsibility of brand image sustenance for ‘Pugdundee Safaris’ and value investment in category marketing for its 6 wildlife lodges- Regularly enhancing brand imagery while amplifying its coherence by humanizing it and building an emotional connect

Faridabad, Haryana, India

A life without passion is not living, it's merely existing – Leo Buscaglia.It costed the world a pandemic to get me to the realization of how important it is to live your passion. Thanks to the lockdown, I happened to nurture my love for cooking, while being trapped amidst 4 walls. In this short window, I managed to bring to life the forgotten regional recipes which happened to tingle the taste buds of the real foodies. This cloud kitchen venture gathered love and appreciation, not just for its unique concept and menu but it was equally admired for its authenticity.This passion led venture, gave me a chance to learn the nitty gritties of how a business is run and the varied challenges it might entail, hence enriching & broadening my horizon of experiences.

New Delhi, Delhi, India

After having realized the changing dynamics of the communication industry, during Covid, I stepped into a new realm of Advertising & Digital Marketing, where my role broadly included strategizing & implementing my know-how across brand building and marketing.This short stint provided me the ability to understand the nuances of digital marketing as a domain, which helped me to leapfrog my expertise and be a part of radically diverse businesses & brands.

New Delhi Area, India

o Involved in Business Development, improving operations and overall work culture in order to combat agency centric challenges and ensure top-notch customer service deliveryo Participated in planning and executing customized media strategies and account development for the retainerso Offered crisis management and counsel to the clients o Managed team of 5 employees, including account managers and executives, where I oversaw their hiring, training, professional growth and performance reviews

Mumbai Area, India

o Joined Kaizzen as Account Manager to handle Mumbai operations and helped the agency to build its outreach in the new city o Profile primarily involved pitching for new businesses, ideating, strategizing and executing campaigns for the existing clients and managing the networking clients on a day-to-day basis.

Fort, Mumbai

Primarily worked for Procter & Gamble where I, along with my team handled their key brands, namely Pantene, Ariel, Pampers, Ambi Pur & Whisper. In a nutshell, my responsibilities included -• Getting involved in the campaign right from the beginning & recommending the various strategies for phasing it out by working very closely with the Digital and advertising agencies to give the campaign a holistic execution.• Strategizing and implementing the communication plan in conjunction with the client's business objective• Regular liaison with media personnel & agency representatives for promotional activities and handling of crises • Brand image building by ensuring positive media reporting• Generating creative new ideas for new business development pitches• Researching the market, interpreting trends, and devising market entry strategies• Developing & implementing strategies for effective brand communication

Mumbai Area, India

o Organized press conferences, meets, events & media interviews & handled crisis to safeguard client’s business interesto Conducted aggressive media relations building, securing coverage in the relevant media houses for clients.o Drafted communication documents for trade shows and special events organized for the client

o Worked as a Projects Executive on a freelance basis on an IB school affiliation project to help increase awareness for the school in Mumbai.

New Delhi Area, India

o Development and implementation of aggressive and innovative sales and marketing policies/programs for principals and customers with a view to ensuring adequate penetration, market share, product positioning, growth, and performance.o Study processes and suggesting ways to improvise them through ERP.o Implementation methodologies / strategies for prospective customers.

New Delhi Area, India

o Procuring ERP projects (SAP & Microsoft Business Solution) from clients, identifying new opportunities and accounts for achieving positive sales growth and manage accounts to ensure service quality. o Understanding the business nuances of the prospects, conducting pre-sale studies, doing detailed requirement gathering, evolving sales, and marketing strategy, direct mail campaigning and developing a project plan.o I have worked on CRM (Customer Relationship Management) & basic modules in Navision.

New Delhi Area, India

o Was involved in office administration tasks. which required catering to all aspects of maintaining office records, database management, and office administration & management

Pg Certification, Marketing Analytics, Branding & Communication, Social Media & Content Marketing, First Class

Post Graduate In International Business Administration (Pgdba), Marketing, Advertising, Business Management, First Class

Bachelor Of Science, Physics