Digital Marketing Specialist
Current
Jan 2024 - Present
AeroLeads people directory · profile
Aashima Grover Email & Phone Number
Digital Marketing | CRM Strategy | Brand Strategy
at
Octapharma Canada
1 work email found
@airtel.com
1 phone found area 906
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Digital Marketing | CRM Strategy | Brand Strategy
Location
Toronto, Ontario, Canada
Who is Aashima Grover? Overview
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Quick answer
Aashima Grover is listed as Digital Marketing | CRM Strategy | Brand Strategy at Octapharma Canada, based in Toronto, Ontario, Canada. AeroLeads shows a work email signal at airtel.com, phone signal with area code 906, and a matched LinkedIn profile for Aashima Grover.
Aashima Grover previously worked as Digital Marketing Specialist at Octapharma Canada and Marketing Manager at Magnuson Hotels. Aashima Grover holds Bachelor Of Arts - Ba, Journalism from Delhi University.
Company email context
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{first}.{last}@airtel.com
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Profile bio
About Aashima Grover
I am passionate about building distinct and vital brands with smart and creative teams. As a marketing generalist with over 9 years of experience, I have demonstrated success in driving brand awareness, engagement, and conversions across different platforms.The most exciting parts of my work: storytelling, challenger brands, innovative strategies, impactful design, insights development, translating vision into compelling narratives, evolving use of AI in marketing operationsSkills: Go-to-Market Strategy, Content Strategy, Storytelling, Corporate Communications, Brand Management, Brand Positioning, Creative Development, Internal Communications, Employee Engagement, Member Acquisition, Member Retention, Loyalty Marketing, Data Analytics, Reporting and Dashboarding, Marketing Automation, Email Marketing, Public Relations, Advertising, Social Media, Agency Relationships and Vendor Management, Stakeholder Management, Project Management, Collaboration, Presentations Industry experience: Hospitality, Technology, Pharmaceuticals, Telecom I find the intersection of technology and business value to be the most exciting part of what I do. Be it sales enablement for Airtel, the world's third-largest mobile network operator, or advocating for independent hotel owners at Magnuson Hotels, my best work has been a direct result of the combination of a good problem, a good story, and a good team. I am always on the lookout for new ideas, connections, and opportunities. Please reach out to me at aashimagrover05@gmail.com.
Listed skills include Corporate Communications, Public Relations, Media Relations, Marketing Communications, and 17 others.
Current workplace
Aashima Grover's current company
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6 roles
Aashima Grover work experience
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Marketing Manager
• Supported the US and UK operations by devising and executing marketing strategies that built brand awareness, engaged target audiences, and drove year-over-year business growth• Led lead generation strategy for all core services based on customer insights. Strategized content, developed assets, and configured automation for integrated campaigns. • Collaborated on positioning and messaging for the corporate brand, developed media briefing documents, speaking notes, and thought leadership articles for the CEO• Created and launched a Partner Program designed to increase demand through referrals• Collaborated with hotel owners and managers to craft property marketing strategies, introduced toolkits to ensure the brand was well-represented across hotel marketing channels
Oct 2022 - Dec 2023
Senior Manager, Brand And Marketing
Conceptualized and delivered impactful marketing campaigns for the Group’s 100+ hotels in the South Asia market.• Led the brand launch campaign of Radisson RED in India including event, public relations, and digital marketing, and exceeded all campaign metrics by 15%• Planned and executed DAM audits that resulted in a brand content score improvement of 35% and a significant OTA success rate • Led the strategy for web personalization that focused on the direct booking journey resulting in a 6-10x increase in engagement through increased clicks, bookings, and shares • Designed and launched a cluster marketing model for the South Asia region to ensure consistent messaging and co-op marketing success• Onboarded 17 new General Managers and Director of Marketing ensuring strategic alignment and brand compliance• Consulted regional hotels for annual strategic and tactical marketing plans focused on driving incremental value and meeting annual revenue targets
Jun 2021 - May 2022
Senior Manager, Public Relations
Managed business and growth of the Consumer vertical for the Delhi branch. Responsible for client relationships and ensuring momentum on retainer accounts such as Nestle, Pernod Ricard India, Signify Innovations (Philips Lighting) and Radisson Hotel Group.• Ensured 100% retention of the retainer accounts during the pandemic, with a hands-on approach to client-agency partnership• Pitched for, won, and managed additional projects generating additional 20% revenue through upselling• Trained 20+ PR professionals on re-learning consumer engagement and media relations in the post-COVID world
Mar 2020 - May 2021
Manager, Marketing Communications
Managed marketing portfolio for Airtel Global Business, the wholesale arm of the world's third-largest mobile network operator, overseeing a multi-million dollar marketing budget. • Managed launch campaigns for 6 strategic new products and initiatives that generated sizeable annual sales• Launched channel partner success program supporting pipelines for 1,200 partners• Developed and launched an employee engagement portal and internal communication campaign to drive its usage. • Introduced and led the LinkedIn Sales Navigator program achieving 130% of the target reach• Created unit’s first sales enablement SOP to deliver timely marketing materials for internal customers• Authored and managed monthly employee newsletter and developed talent acquisition and campus hiring campaigns• Drafted winning entries and business cases for most prestigious industry awards such as Asia Corporate Excellence & Sustainability Awards (ACES), Aon Best Employers – India, International Business Awards Stevies, Carrier World Awards and Global Telecom Business Innovation Awards• Owned narrative development, scripting, and presentation creation for events• Accolades:- Organization's Gold award for managing a successful corporate communication program 2016- CEO's award for employee engagement campaign 2016- CEO's award for managing annual sales conference 2015, 2016- Organization's Silver award for sales enablement 2015
Dec 2014 - Feb 2020
Senior Account Executive, Public Relations
Worked on retainer PR mandates of various B2B and B2C brands such EMC India, Pinterest, Shell Lubricants India, SITA, Saffola, Volkswagen and Hay Group. Also worked on short term PR projects with McKinsey India, Evernote, Opera, BenQ and Lava Mobiles.• Designed and executed Shell Lubricants' first social media campaign in India- Driven to Extremes - that later became a global case study for the organization• Led Pinterest' soft launch in India engaging 40 journalists across 3 cities• Contributed to the Saffola Masala Oats new media outreach program that won SABRE India Award in the F&B category in 2014• Volunteered as community manager and content creator for in-house platform Foodathon that engaged India's top food influencers and brands
Apr 2012 - Dec 2014
2 education records
Aashima Grover education
Bachelor Of Arts - Ba, Journalism
Master'S Degree, Advertising And Public Relations
FAQ
Frequently asked questions about Aashima Grover
Quick answers generated from the profile data available on this page.
What company does Aashima Grover work for?
Aashima Grover works for Octapharma Canada.
What is Aashima Grover's role at Octapharma Canada?
Aashima Grover is listed as Digital Marketing | CRM Strategy | Brand Strategy at Octapharma Canada.
What is Aashima Grover's email address?
AeroLeads has found 1 work email signal at @airtel.com for Aashima Grover at Octapharma Canada.
What is Aashima Grover's phone number?
AeroLeads has found 1 phone signal(s) with area code 906 for Aashima Grover at Octapharma Canada.
Where is Aashima Grover based?
Aashima Grover is based in Toronto, Ontario, Canada while working with Octapharma Canada.
What companies has Aashima Grover worked for?
Aashima Grover has worked for Octapharma Canada, Magnuson Hotels, Radisson Hotel Group, Weber Shandwick, and Airtel.
How can I contact Aashima Grover?
You can use AeroLeads to view verified contact signals for Aashima Grover at Octapharma Canada, including work email, phone, and LinkedIn data when available.
What schools did Aashima Grover attend?
Aashima Grover holds Bachelor Of Arts - Ba, Journalism from Delhi University.
What skills is Aashima Grover known for?
Aashima Grover is listed with skills including Corporate Communications, Public Relations, Media Relations, Marketing Communications, Crisis Communications, Social Media Marketing, Press Releases, and Reputation Management.
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