Aashin Thampy Email & Phone Number

Auckland, Nz

Auckland, New Zealand

Kerala, India

Working as a strategic marketing advisor for a startup started by National Law University Alumni in India is in charge of delivering marketing and strategy advice for brand building, brand awareness, brandassociation, and increasing revenue.-Determined and supervised Branding and Marketing strategies to bring brand awareness, reach target audience, and penetrate the market.-Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.-Advised and led a team of sales & marketing executives, content creators, designers, and videographers for the smooth elevation of the brand to the market.-Expertise in marketing the educational institutes helped critique and guide the team with strategic insights derived from firm market analysis and research.

Auckland, New Zealand

Headed, executed and delivered strategic marketing insights for Four businesses run by a family - Beauty Bazaar, Beautique Academy, Big Bazaar, and Deals Bazaar. Implemented marketing strategies for brand awareness, brand building, and reaching the target and potential customers. Gained hands-on experience in the New Zealand market to build a brand (Deals Bazaar) from scratch while executing marketing tactics. Further was responsible and in charge of all four businesses, budget management and control of digital marketing purposes and ensured the paid channel activity runs profitably.1. Beauty Bazaar- Implemented communication & lead generation strategies to leverage B2B salesand acquired new wholesale accounts. Ensured to upsell products to existingclients while developing a smooth stakeholder relationship.- Execute paid Ad Campaigns on Google & Facebook to increase website traffic,build brand awareness, and thereby result in product sales generation.2. Beautique Academy- Developed the brand presence by driving more traffic to the website and brought quality conversions from Google and Facebook Ad campaigns while generating 40% revenue.- Identified and implemented SEO strategies and improved website traffic and organic inquiries from students.3. Big Bazaar- Directed strategic insights and expanded the retail store to be a complete catererfor Asian Community's intents.- Introduced Trademe and Facebook marketplace as an effective digital platform toshowcase the products to customers, generating 30% of the monthly sales.4. Deals Bazaar- Delivered structured marketing strategies while aiding management in building thenew business to reach the New Zealand (Maori, Tongan, Samoans, and Islanders)communities.- Enacted the duties of Operations Manager until the smooth functioning of thebusiness.- 60% of the sales were generated initially from the strategised Facebook Adcampaigns and product listing on Facebook Marketplace and Google Maps.

Auckland City, Auckland, New Zealand

Worked as a Digital Content Editor for a content-based mobile application in New Zealand. Furnished interesting articles for users for the application that act as a new Ad platform for businesses in New Zealand.-Created 50+ keyword-centric articles that are SEO friendly, creative, and engagingto readers.-Discovered and incorporated the most searched content into the app using SEOtools such as Moz, Sem Rush, Google Keyword Planner, and Google Trends.Identified user hotspots and errors and ensured a smooth user experience for theapplication users by App testing and auditing

Ernakulam

Worked as a Digital Strategist and Lead Account Manager for over 30 projects nationally and internationally (UK, US, Kuwait, Qatar). Managed, mentored, and lead a team of 20 members, including designers, copywriters, and marketing executives. Increased numerous brands’ exposure, sales conversion, and revenue generation.-Identified and implemented enhanced marketing strategies to suit different brand objectives such as brand awareness, promotions, brand launch, and rebranding while accounting for the marketing trends and costs.-Acted as a bridge of communication between clients and the organisation. Generated new business opportunities by building a solid relationship with clients through good communication and networking and increased the organisation’s gross revenue by 40%.-Implemented creative marketing strategic Ad campaigns on Google, Facebook/Instagram, YouTube, and LinkedIn In Mail for brand building, lead generation, remarketing, sales boost, and to increase footfalls during brand launches.-Formulated SEO strategies, including on-page and off-page optimisation, analyzed website analytics reports to drive strategy and improve the user experience for websites visitors and ensured several brands’ website ranking at the top.-Executed e-commerce marketing campaigns on Amazon, Google, and Facebook to increase website traffic, generate conversions/online sales and further retain customers post-purchase.-Expertised hands-on experience on implementing and executing offline marketing such as, 500+ print ads in Newspapers & magazines, Ad shoots for Television, Radio and model photoshoot.

Ernakulam

Played the role of lead anchor and content head to publicise Tech brands to the general audience in Asianet News TV channel and social media handles. This helped the brands incorporate their products and services through genuine informative tech-based content.

Ernakulam

Headed and executed brand-building strategies for renowned brands based in India, including BMW Motorrad (in Kerala Region, India), by incorporating different concepts & creative content-based marketing methods and Ad campaigns.-Planned, developed, and delivered creative result-focused marketing concepts and content-based Ad campaigns to attract more customers to various brands' social media platforms, thereby building brand amenity.-Initiated aggressive Google Ad campaigns, Facebook/Instagram and YouTube Ad campaign for lead generation to trigger more conversions.-Headed a video production team and coordinated concept, strategy & delivery for the Brand launch (BMW Motorrad) while executing launch campaigns to spread awareness, resulting in mass footfalls for the brand launch.-With comprehensive research and competitor analysis, developed compelling and creative Email Marketing promotions and up-to-date content marketing trends - in the form of posters, blogs, vlogs and videos that resulted in lead generation and conversions.

Ernakulam

Worked as an Anchor and headed the Marketing for YouTube channel- Flick Malayalam (now Chalachithram). The YouTube channel dealt with film and entertainment-related content. I leveraged my learnings on YouTube SEO and helped the channel earn more views & revenue through YouTube monetisations.

Post Graduate Diploma, Business, Management, Marketing, And Related Support Services, A-

Pursued my Post Graduate Diploma in Marketing (feb-oct). This course provided me with international marketing knowledge and exposure that.

Bachelor Of Technology - Btech, Electrical And Electronics Engineering