SEOPaid MarketingLead Generation & Funnel ManagementContent MarketingSocial Media MarketingAnalyticsTele-marketing

Brand: Femina, Filmfare, Grazia, Goodhomes, Be Beautiful, Top Gear, Lonely Planet IndiaContent Marketing: Strategically crafted, curated, and distributed high-quality content across websites, social media platforms, and other digital channels to amplify brand visibility and ensure consistent brand voice.Social Media Marketing: Managed and grew social media presence on platforms like Facebook, Instagram, Twitter, YouTube, and Snapchat. Developed and executed tailored marketing campaigns to increase engagement, brand loyalty, and follower growth.SEO & Audience Development: Led SEO initiatives, content optimization, and digital growth strategies to increase organic traffic and user engagement. Ensured continuous audience development by analyzing market trends and user behaviours.Video Marketing: Produced and promoted high-performing video content to engage diverse audiences. Focused on visual storytelling to support brand objectives, increase video views, and encourage platform shareability.Analytics: Utilized data-driven insights to assess performance across all digital channels. Continuously optimized campaigns based on in-depth analytics to enhance engagement and reach using tools like Power BI, Google Analytics, Python, Looker Studio, SEM Rush & Rival IQ.IP Management: Filmfare Awards, Femina Beauty Awards, Filmfare OTT Awards, Short films Awards, Famously Filmfare.VR & AR Development: Spearheaded development and integration of cutting-edge Virtual Reality (VR) on Unity Framework and Augmented Reality (Spark Studio) experiences to enhance brand engagement and create immersive audience experiences across APP, browser & windows ecosystems.Partnerships: Collaborated with leading social media platforms, such as Meta (Facebook/Instagram), Twitter, and Snapchat, to create innovative digital marketing strategies & drive content marketing.

Managed Tele-sales channel & responsible for managing call-centers across India.

- Co-founder of the first online insurance sales channel in India by launching iTerm Plan.- Planning & executing elements that would facilitate product launches; having successfully executed launches of iTerm Plan & iMaximize Plan.- Formulated and organized macro and micro projects for launching products & functions that would enrich customer experience and facilitate operations.- Initiated multiple strategy document for online customer life cycle management having prospect conversion model (funnel Management), renewal & retention methodology, logistics management & process design.- Creating Analytics basis on customer segmentation, demographics & buying behavior.- Managed multiple marketing campaigns like database marketing, cross-sell, online CPA & CPM, SMS, Managing leads from sources such as email, online, sms, internet & call centre from lead origination to the final conversion supported by robust analytics.- eMailers, to effectively convert prospect into customer through various means.- Conducted Training programs for products, soft skills, walkthrough of process to call centers & internal stakeholders.- Designing CRM console systems and process for call centers functions like eSales lead Management, renewals/retention & logistics.- Managed logistics of PAN India in transitioning documents from customer to operations.- Copywriting & Designing creative pertaining to banner Ad’s, website contents, customer correspondence SMS and eMailers.- Constantly innovating & upgrading website & process to improvise customer experience.- Designed a Customer portal structure & process flow exclusively for online customer to enhance their after sales experience.- Designed the online eSales website with process & protocol integrated having an end to end customer journey. - Initiating Enhancements followed by UAT and getting new applications & functions tested & live.