What do you do after over a decade of working with amazing brands and with an awe-inspiring set of people? You take that experience and knowledge and partner with those who have big plans for their brands and are just beginning to get their feet on the ground. A non-agency and a non-consulting firm, brandecode works with you to 'understand you' and to understand the business that you are building. Your journey from digital to physical and back is your stage to tell your brand's story. We will help you deliver a symphony of a performance, if we may put it that way.Let's talk!

• Leadership social media coach• Establish social employee advocacy at India for the geo leadership• Social and digital marketing lead for Delivery Centers for Technology in India

I led the Global Social Media Marketing mandate for Infosys, in addition to being the Corporate Digital Marketing Manager. My major focus areas in the role were:Establishing the brand as a partner of choice for Global 2000 enterprises and run global campaigns pertaining to brand building, lead generation and recruitment. These campaigns targeting primary business growth regions of United States, United Kingdom, Western Europe and Australia & New Zealand.Engage with and build partnerships with publishers such as LinkedIn, Twitter, Google, Hootsuite, et al. Build the digital marketing stack with solutions including Oracle Eloqua, Demandbase, Adobe Analytics, Brandwatch, DSPs, et al.Deliver tangible RoI through real-time campaigns around the Infosys and ATP partnership.Run on-ground social-media campaigns for the brand’s participation at World Economic Forum and Infosys Confluence. Build and run social media and digital experiences around participation at Oracle OpenWorld, SAP Sapphire and other industry events.Establish a conducive vendor ecosystem that could be tapped in to for design, social and analytics needs of the larger marketing team.Establish and run the social media employee advocacy program at Infosys. Run the social media listening program for the brand. Co-create the brand’s messaging with the branding and Public Relations teams.Key skills learned in this position:• Build on existing knowledge of web analytics• Rolling out new web identity through platform updates and new UI and UX• Live streaming of events on Facebook, Twitter and YouTube• Co-creation with global stakeholders• Integration of CRM with social and digital marketing programs• Enterprise-specific persona creation of visitors• Run global campaigns with six-figure dollar spends• Enhance my experience in building teams• Consulting for social and digital marketing education for stakeholders

I was responsible for the following in my capacity as the Digital Producer• Being an individualistic position, I was the solutions analyst for any digital requirements at OgilvyOne Worldwide Bangalore• Be a consultant for clients and internal teams and educate them about the possibilities that digital media has to offer• Ensure timely delivery of projects based on committed deadlines• Manage vendors and extend project management experience to vendors’ teams• Manage teams at client’s end for the part of projects executed at their end• Ideate and suggest innovations that can be implemented for clients• Manage a team of 3 individuals for creative and production executions• Manage the entire production aspect for accounts like IBM, ELLE Fashionwear, Bagmane Group, Piramal Group, Vodafone and more.• Pseudo-client servicing as a consultant and working in tandem with client servicing team, apprising them of the challenges and opportunities provided by digital media• Handle project effort and cost estimation• SEO strategy• Spearheading foray for OgilvyOne Worldwide into HTML5 and CSS3 executions• Campaign Management• Strategy and deployment of CRM for key clients like ELLE

I handled key client accounts at Azuyo in the realm of digital and mobile applications and was responsible for:• End-to-end project management• Project estimation• Client servicing• Campaign and project conceptualisation• Devising Social Media strategy• Expansion of the organisation's resource footprint• Resource management• Business strategy• Contributing as an intrapreneur

Project Management and Business Analysis• End-to-end project management of projects for clients like MSN India, Dentsu Communication, Microsoft India and Microsoft Advertising• Project budgeting and risk analysis• Interaction with client from conceptualization to delivery of projects• Estimation and adherence to project timelines• Interaction with cross-domain stakeholders to deliver projects• On-time project delivery and post-delivery interaction with clients• Interaction with design and technology teams to ensure timely delivery of projectsKey Projects• End-to-end project management for official website of the 2010 Hockey World Cup (www.msnindia.com/worldcuphockey)• Project Manager for official website of Mumbai Indians (www.mumbaiindians.com)• Project Manager and Social Media promoter for official website of India’s Got Talent – Khoj 2 (www.msnindia.com/igt)

I was responsible for an array of business requirements in my capacity as the Editor at my current organization.Project Management and Business Analysis• End-to-end project management of projects for clients like MSN India, Dentsu Communication, Microsoft India and Microsoft Advertising• Project budgeting and risk analysis• Interaction with client from conceptualization to delivery of projects• Estimation and adherence to project timelines• Interaction with cross-domain stakeholders to deliver projects• On-time project delivery and post-delivery interaction with clients• Interaction with design and technology teams to ensure timely delivery of projectsContent Editing and Process Management• Channel Editor for MSN Video, MSN Contests and Specials and MSN Formula One channels• Lead and manage a content team of 7 resources• Add value to MSN channels making them better marketing prospects for MSN India• Analysis of traffic using Adobe Omniture Reporting Suite and implementing better content promotion strategies on the basis of self-initiated market research• Conceptualization and QA of MSN Specials. My responsibilities also include communicating the requirements to UI team and to formulate the structure and deliverables of the microsite.Account Manager – Interactive Rich Media• End-to-end project management and conceptualization for Rich Media campaigns on MSN India• Client servicing with Microsoft Advertising, Aidem Ventures (erstwhile NDTV Media) and Dentsu Communication• Ideating campaigns in consultation with design team to come up with innovations for MSN IndiaKey Projects• End-to-end project management for official website of the 2010 Hockey World Cup (www.msnindia.com/worldcuphockey)• Project Manager for official website of Mumbai Indians (www.mumbaiindians.com)• Project Manager and Social Media promoter for official website of India’s Got Talent – Khoj 2 (www.msnindia.com/igt)