As a Digital Marketing Executive at Planet E Visa Solutions, your key duties include:Lead Generation: Optimize Google and Facebook Ads to generate high-quality leads for visa services. This involves audience research, keyword management, and A/B testing ad creatives.Social Media Management: Maintain the company’s online presence by creating and scheduling engaging posts. Manage interactions and respond to queries to boost engagement.Content Creation: Design graphics and videos for ads and social media using tools like Canva and Adobe.Landing Page Development: Build and optimize landing pages to improve conversion rates, ensuring they are mobile-friendly and effective.Website Management: Handle WordPress site updates and maintenance, enhancing user experience and SEO.Successes: Improved lead quality and reduced CPL through optimized ad campaigns, increased social media engagement, and enhanced website performance.