Key Result Areas as Marketing Manager:• Contributing in website development and management; digital marketing (end-to-end with targets and lead generation)• Managing a dedicated team; supervising diabetes-friendly food products, procurement, range enhancement, sales, e-commerce development, management & logistics• Participating in end-to-end campaign management with lead generation capabilities, channel management, corporate & B2B sales; interacting with people across hierarchical levels as well as clients for achieving optimum number of sales• Supervising products procurement, vendor management, range enhancement, negotiation & branding and communication management; managing PR, media advertisements & branding materials; researching on partnership, collaterals as well as marketing activities• Conducting offline marketing & support; offering lateral support to the on-going mega event participation; participating in branding, communication management & PR (media stories, articles, press conferences and interactions)• Collaborating space branding of centres – internal & external, ATL & BTL campaigns

• Participated in branding & communication management; conducted various corporate events, inaugurations and CME workshops; managed campaigns, SMS from clients & emails• Monitored and tracked data that were collected through activities and events; ensured data efficiency for the same• Contributed in:o Creating ATL (hoardings, Bus Shelters, Pillar Branding, Radio, Sign Boards, Mobile Display Ads & so on) activitieso Asset creations (patient information leaflets, brochures, infographics, videos, information posters, coupons)o Website information design and implementationo PR activitieso BTL activities (events funnelling model, event process set-up, support to the B2C Team for execution of events)o Digital Marketing – Facebook, Twitter, LinkedIn, YouTube, SEOo Patient Referral Strategy Program

• Contributed in branding, communication management, digital marketing, B2B- partner site assessment and research, Microsoft Dynamics CRM 2013 - leads and accounts management, corporate events - inaugurations and CME workshops• Engaged in managing campaigns; sending SMS and emails to clients & launching brand through radio; contributed in conventional marketing, ATL & BTL activities as well as outdoor marketing – signage & hoardings• Participated in preparing MIS reports and forwarded the same to the management• Managed:o Asset creations (patient information leaflets, brochures, info graphics, videos, information posters, coupons)o Website management and updateso PR activitieso Digital marketing – Facebook, Twitter, LinkedIn, YouTube, SEO