Responsible for Launch of JSK Distiller brands all over India. Responsible for driving revenue through the brand portfolio.Planning and Implementing end to end rollout of ATL & BTL activity with optimisation of communication to suit the consumer specific needs for the brand.Instrumental in launch of test marketing of different brand under the portfolio with the requisite road map for national roll out.Leverage and optimize digital marketing campaign to build interface with… Show more Responsible for Launch of JSK Distiller brands all over India. Responsible for driving revenue through the brand portfolio.Planning and Implementing end to end rollout of ATL & BTL activity with optimisation of communication to suit the consumer specific needs for the brand.Instrumental in launch of test marketing of different brand under the portfolio with the requisite road map for national roll out.Leverage and optimize digital marketing campaign to build interface with digital naives and users.Collaborating digital with on-ground 360 degree activation to build saliency for the brand campaign among existing and prospective consumers.Instrumental in launch of trade marketing initiative to build additional revenue source for the brands.Usage of Consumer insight to build strategy for portfolio roll out and build interface with consumers.Create and leverage from large format events to build connect with consumer for the brands. Show less