 Understand the business plan and the target customers, based on the business plan submitted by marketing Head of all branches  Clearly understand the Sales Strategy agreed with Head Of Sales Set a weekly sales target with a focus on weekends, long weekends, festival, and promotion support. Monitor sales on a daily basis, understand the feedback given by DM Get a few first hand feedbacks about service and the product Brief the Head Of Sales based on the feedback from customers Prepare event and promotion budget to support achievement of sales objective Approve proposal and collateral by event organizers Ensure that local media is kept in loop about various events happening at the store Monitor the event as it is happening Evaluate result of event in terms of PR coverage, new customer registration, sale Monitor the service requests Ensure that requests are being serviced satisfactorily Monitor time and cost of delivering service Evaluate RFM (recency, frequency, monetary) value of the customers Prepare and execute engagement plan to improve RFM value of the customer Represent at local conferences and trade fares Participate in trade fares to understand trends and preferences, Establish industry connects and public relation on behalf of the company Culture Activity & Market Research To Visit every store to implement cultural event All printing responsibility for all Branches Managing Hoarding and Paper Article for all stores Need to do Analysis of MIS report for every cultural event. Have to check the hording /location of all the stores. Take a brief report about the impacts & suggestions from all stores. Making Consolidated Reports for All Branches and reporting on daily basis to Owner BTL Activities Planning & Execution for All Branches Tele calling Report & MIS of BTL,of All Store Cross Promotion (Tie Ups with other Brands) Making final MIS for all BTL Activity