At Digital Data Driven Consulting, I leverage my extensive experience to provide fractional CMO services, guiding clients through data-driven marketing transformations. My role involves developing and implementing strategic marketing frameworks that drive sustainable growth and competitive advantage. I focus on optimizing customer acquisition and retention through innovative strategies, agile business models, and impactful digital campaigns. Notable achievements include restructuring the digital portfolio for Rela Hospital and enhancing marketing ROI for Hamstech Institute and Hunar online courses. I also mentor a high-performing team, fostering talent development and operational excellence

As the Fractional CMO at Growth Optimizers, I drive strategic marketing initiatives for businesses looking to scale rapidly and sustainably. My role focuses on aligning marketing strategies with data-driven insights to foster growth across digital channels.Key Responsibilities:- Spearheading the development and execution of GTM (Go-To-Market) strategies, optimizing performance marketing, and elevating brand visibility.- Leading cross-functional teams to implement integrated marketing solutions that enhance customer acquisition, engagement, and retention.- Utilizing AI, marketing automation, and omnichannel marketing to streamline campaigns and achieve long-term business growth.- Implementing best-in-class digital marketing strategies focused on ROI, CRO (Conversion Rate Optimization), and enhanced customer journeys.- Collaborating with leadership to ensure the alignment of marketing objectives with broader business goals, ensuring seamless execution and impactful results.By leveraging my 25+ years of experience, I help businesses optimize their marketing operations, improve revenue generation, and future-proof their brand strategies.Visit us at www.growthoptimizers.net to learn more about how we engineer scalable growth with a human touch.

At DigiStrat Hub LLP, I founded and led a boutique marketing consultancy, overseeing the development and execution of digital and marketing strategies. I guided a team of consultants to scale digital portfolios from inception, achieving industry recognition and significant business growth. My contributions included creating data-centric growth strategies, improving customer acquisition and conversion rates, and optimizing marketing spend. I was awarded the Top Most Digital Marketing Leader Award in 2022 and recognized as one of the 100 Smartest Digital Marketing Leaders in 2019 for my role in driving transformative marketing initiatives

In my role at Shaw Academy, I spearheaded the digital and marketing strategies for a leading online education platform. I managed an €11 million budget and executed campaigns that doubled ROAS and reduced CPA by 50%. My efforts included designing a comprehensive digital product roadmap, enhancing customer lifecycle management, and strengthening stakeholder relationships. These initiatives led to significant improvements in brand visibility, customer acquisition, and overall marketing effectiveness

At Amazon Prime Video, I developed and executed a customer acquisition strategy that exceeded subscription targets by 59% within the first month of launch. I managed an integrated marketing portfolio, utilizing data analytics to optimize campaign performance and enhance customer experience. My role involved coordinating with global teams to ensure a unified go-to-market strategy and driving growth through targeted marketing efforts and cross-functional collaboration

Senior Director of Marketing & Digital Product - Endurance International Group (Newfold Digital), Mumbai, India (June 2015 – June 2016)Senior General Manager & Head of Marketing - People Interactive Group, Mumbai, India (October 2013 – April 2015)GM - Digital Marketing / VP - Marketing & Channel Development - Lodha Group / Logicserve Digital Pvt. Ltd., Mumbai, India (April 2012 – September 2013)Head of Online Marketing - Fingerprints Fashions Pvt. Ltd. (Inkfruit.com), India (August 2011 – April 2012)Marketing Manager - Perform Group & Moorhouse Group Ltd., UK (October 2008 – February 2011)Consultant & Head of Audience Development - Financial Times (FT.com), UK (September 2007 – September 2008)Director - Customer Acquisition - Ads Dot Com, London, UK (January 2007 – May 2007)Media Programme Manager - Bwin PartyGaming (PartyPoker.com), UK (January 2003 – December 2006)Response Media Sales Executive - The Times of India, Hyderabad (April 2001 – January 2003