Nearly 16 years of digital marketing experience with achievements in working with cross-functional teams to achieve marketing goals. I have worked extensively in SEM, SEO, SMO (Organic and Paid), B2B Marketplace PPC, Adroll & Google remarketing, and Lead generation techniques.I have worked on marketing automation tools (Mautic, HubSpot) to nurture and convert marketing-qualified leads through workflow mailers to sales-qualified leads and tracked & reviewed leads in Sales CRM tools such as Zoho CRM & Bitrix24. I have worked on in-house and client projects based in multi-industry/verticals such as visa, travel, hospitality, e-commerce, video production, and telecom. Targeted countries are/were India, UK, USA, UAE, and Australia. Apart from my professional interests, I have a hobby that I'm quite passionate about - car driving. I love hitting the road and exploring new places, and driving gives me the perfect opportunity to do so.I am a firm believer in the power of networking and building meaningful connections. I am always open to connecting with like-minded individuals and learning from their experiences.Areas of Expertise: Digital Marketing - SEO, SEM, SMO (Organic & Paid), LinkedIn Outreach, Data Enrichment, Performance Marketing Strategy, A/B Testing & Web Personalization, SEM Campaign & Asset Management, Email Marketing, Content Marketing, Web Analytics - Reporting & Analysis, Online Reputation Management, Lead Generation