Aashish Saxena Email & Phone Number

Delhi, India

Mumbai, Maharashtra, IN

Performance driven result oriented professional with over 14 years of extensive experience in Strategic Marketing, Marketing Communication, Public Relations & Team Management. Adroit in driving the profitability of the business by providing right product to the customers & treating them in appropriate ways to maximize longevity of relationship. Gained.

Mumbai, Maharashtra, IN

Mumbai, Maharashtra, IN

Gurgaon, Haryana, IN

• Shouldered the responsibilities of drawing out a road map for the marketing strategies.
• Distinguished efforts towards managing the External Agencies to ensure all brand activities, like developing creative’s, implementing media plan, Public relations, Social / digital marketing and various on ground.
• Successfully established an In-house support for Digital Marketing Department, that is taking care of Social Media Marketing, Search Engine Optimization, Website Strategy, SMS & E-Mail Marketing.
• Managed online sales department which has generated a business of 12 cr. in last 6 months and taken a target of 32 cr. of sales of preventive health package.
• Successfully conducted 500 RWA amps all across Delhi NCR with a target to take it up to 5000 in next year all across the country.
• Successfully launched home collection / loyalty club and test panels for consumers.

IN

• Acted as a custodian for brand Nippo, build image and personality of the brand and communicated it consistently through various media mix including Social Media, ATL and BTL Activities to maintain leadership position.
• Efficiently designed 3 Campaigns for Torches & established torches at 23% Market Share from 2% in just 3 years.
• Spearheaded a team of 8 Marketing Personals (3 Assistant Managers and 5 Marketing Executives), supporting them in determining new ways of promotion (both ATL & BTL).
• Holds the merit of launching the Flash Lights / Torches (which holds a market share of 23%), CFLs, Rechargeable Products / Fans in Nippo.
• Contributed significantly towards:o Providing support to sales team in terms of designing new & innovative schemes, getting them executed through marketing and sales team with the help of trade partners.o Devising an.
• Played a key role in strategy diversification of business and launched new products like CFL, LED lighting and solar portable products.

IN

New Delhi, New Delhi, IN

• Successfully launched a trade relationship program SUPERSITARE, most successful Trade loyalty program ever run by any company in paper Industry.
• Jobbers Activation program to create loyalty and word of mouth publicity for JK Excel Bond.
• Collage activation program for JK excel bond and JK copier plus for CVs & Project reports.
• Launched complete range of stationery to improve profitability.
• Participation in exhibitions like book fair & IITF to establish Stationery & Packaging board in trade and create awareness among consumers.

Executive Program, Strategic Managment

Digital Marketing, Digital Marketing

Digital Marketing, Digital Marketing

Pgdbm, Marketing/Marketing Management, General

Bachelor Of Engineering (Be), Mechanical Engineering

12Th, Physics, Chemistry, Maths.

10Th, Physics, Chemistry, Maths