"Fernish is a premium furniture rental service that turns your space into a meaningful home you love. Pick from a curated selection of furniture essentials, knick-knacks, and things that just make you feel good. Pay monthly, and decide later what you want to keep, return, or swap out."

• Developed financial model for successful $35mm Series B fundraise.• Built and maintain comprehensive full business financial model for revenue planning and forecasting, expense forecasting and budgeting, and cash burn management.• Defined business, accounting, and finance processes to support growth of multimillion dollar AdTech business.• Selected and implemented business systems including Salesforce, Marketo, NetSuite, and other services.• Act as an internal consultant to business development, product, and marketing teams on ad-hoc projects ranging from ROI on marketing events to product level revenue analysis and deal modeling.• Develop and track operational metrics including customer churn and business segment profitability.• Create slides to summarize business operating performance for BOD and investors.• Sales reporting including pipeline analysis, tracking to quarterly/annual goals, and lead flow analysis.

Startup sell your own parking business• Created and optimized business plan to move from idea to self sustaining venture.• Led key business initiatives including raising capital and creating technology partnerships.• Developed functional specifications and managed offshore development team for 1.0 launch of webapplication.• Led site and UX optimization resulting in a YOY 200% increase in registered users and a 600% increase in transactions per user.• Developed and managed financial models to drive pricing, expansion, and other strategic decisions.• Secured new contracts resulting in standing relationships with local and national businesses.

• Responsible for entire internal engagement life cycles - developing models, assumptions, and reports and presenting findings to Partners for review and approval.• Managed and assigned tasks to junior associates (U.S. and India) and quality controlled peer level work products. Led training sessions on technical methods and best practices. • Developed models to validate PE/VC valuations, to sensitize sales, margins, and product cycles.• Identified market comparables and developed comprehensive ratio analyses to assess the feasibility of financial projections. • Experienced in valuing intangible assets such as customer relationships, trade names, and technologies for tax, financial reporting, and management planning purposes. • Created Atlanta office standard option pricing model.

Start-up Private Equity Fund.• Coordinated closing of real estate investment with major real estate private equity fund.• Researched U.S. Hispanic market investment opportunities and created marketing materials.• Edited/updated private placement memorandum for US $1 billion capital raise.• Created/updated private placement memorandum and due diligence report cash flow records.• Assisted evaluation of potential investments.• Created/maintained fund marketing and presentation materials.