Reviews and Assessments:-Conducting sustainability reviews using tools like the Basic Sustainability Assessment.-Interviewing employees and engaging with clients to understand current practices and identify gaps.-Managing materiality assessments (using SASB), monitoring industry trends, and aligning strategies with UN SDGs.Strategic Initiatives:-Developing right-sized sustainability strategies tailored to unique client needs.-Communicating strategies and results effectively to leadership and boards.-Monitoring the effectiveness of sustainability initiatives and suggesting improvements.Implementation and Reporting:-Writing and refining sustainability policies.-Tracking and analyzing ESG data, including GHG emissions, and reporting findings to clients.-Executing targeted measures to meet sustainability goals and drive measurable impact.Training and Communication:-Designing and delivering training materials (webinars, PDFs, PPTs) to address sustainability gaps.-Writing ESG reports and crafting compelling website copy for sustainability pages.Business Development and Internal Initiatives:-Supporting ThisRock's business growth through content creation and client management.-Participating in company strategy ideation and shaping internal policies.-Supporting ThisRock's own ESG reporting and promoting continuous improvement.

-Conducting sustainability assessments and audits-Developing and implementing sustainability strategies and action plans.-Providing guidance on sustainable business practices and initiatives.-Conducting research on environmental regulations and industry best practices.

• Led the development of a comprehensive B2B marketing strategy, resulting in increased brand visibility and engagement.• Designed in-store communication signage to promote sustainability initiatives.• Conducted research on communication strategies, contributing to the development of successful marketing campaigns.

• Improved operations efficiency through the development and implementation of effective strategies and processes.• Reduced waste by managing inventory levels and applying demand forecasting techniques.• Expanded customer base through initiatives to enhance customer success and loyalty.

This project was to attain SDG under United Nation goal #8 Decent work and economic growth to support Egypt. The aim was to promote the local culture of Egypt and improve tourism rates.