Senior Manager, Music Program Director
CurrentManage day-to-day operations and music programming as sole brand manager for SiriusXM’s 24-hour Tom Petty and RockBar radio stations to increase engagement, entertainment, station traffic, and subscriber satisfaction. Develop content to create unique radio listening experience, scheduling music logs with sound codes, highlighting artists in special shows, producing and incorporating sound bites, conducting interviews, and creating copyright for voice over talent. Partner with on-air hosts to develop excellent shows with great technical quality and entertaining, relevant content. Produce on-site and remote coverage for national music festivals, exclusive performances, and live broadcasts to promote broadcasts and deliver exclusive content and experience for both artists and listeners of channels with 30MM subscribers. Collaborate with producers, record labels, and talent management on behalf of SiriusXM to facilitate interviews and promote. new and existing artists, curating their brand and identity to target audiences. Ideated, built, and launched new channels on SiriusXM app with 500+ songs by performing research and coding audio categorization, gaining traction and listener base. Oversee team of five coordinators for radio station and live broadcasts to ensure seamless consumer and talent experience.