Aashni Shah Email and Phone Number

- Client Content Manager - leading a team of digital marketing executives and apprentices within the wider client digital marketing team.- Management of content delivery and strategy for digital marketing clients in the UK, IE, North America, the Nordics, and Africa.- Training junior team members in the execution of all organic and paid B2C and B2B marketing content and providing weekly mentoring for all team members.- Creating and maintaining content QC standards via… Show more - Client Content Manager - leading a team of digital marketing executives and apprentices within the wider client digital marketing team.- Management of content delivery and strategy for digital marketing clients in the UK, IE, North America, the Nordics, and Africa.- Training junior team members in the execution of all organic and paid B2C and B2B marketing content and providing weekly mentoring for all team members.- Creating and maintaining content QC standards via process optimisations for all existing digital marketing clients and new client onboardings.- Manage third-party providers & associated content workflows.- Creation, management and support for content processes and workflows across the wider marketing and website teams. Show less

Develop client marketing content strategy for digital marketing clients - organic and paid social media, SEO-led blogs, email newsletters, and website copywriting.Support brief writing and execution of client content.Lead QA on all client content briefs and completed copy.Support internal processes for content workflow.

Building web success for the optics industry.

Creating annual marketing strategy.Copy writing for all digital content - website, social media channels and e-newsletters.Editorial support for newsletters and blog content.SEO optimisation for blog content.Delivery and management of all online and offline content.Tracking of KPIs for content optimisation.Management of customer feedback.Producing monthly marketing reports for senior management.

Managing wholesaler requests across Australasia.Conducting financial investigations.Data & Channel Management: supporting Negotiated Rate Loading (NRL) process for Europe - loading rates using GDS software onto the Central Reservation System and 3rd party websites. Experience with Amadeus, Apollo, Galileo, Sabre, Worldspan and Pegasus. Supporting Groups & Conference department to manage and process group leads across Europe.