Digital Designer
Princeton, New Jersey, United States
• Developed and executed creative digital assets aligning with brand messaging and targeting specific audiences.• Collaborated with cross-functional teams, including designers, developers and stakeholders, to iterate and enhance designs based onfeedback and research• Utilized design software (Adobe Creative Suite, Sketch, or Figma) to create wireframes, prototypes, and finalized designs.• Ensured design consistency with the brand's visual identity, style guide, and industry-standard UX/UI principles.• Contributed to user testing and research activities, validating design decisions and identifying opportunities for enhancement.• Worked closely with developers to ensure accurate implementation of designs and adherence to functional requirements.• Effectively communicated design concepts and rationale to non-design stakeholders, including project managers, marketers, andexecutives.