Anna S. Email & Phone Number

Russia

Стамбул, Турция

As a product manager at Yolwise.com I am responsible for the launch of the international product (Turkish market), product stratagy, product development, ux-research. Web, mobile.

Сочи, Краснодарский Край, Россия

Developed two directions: the Rosa Khutor ski school and the "Active Recreation Center" in online and offline channels.Responsible for metrics such as revenue, online and offline sales volume, customer retention, and attracting new customers.- Increased sales by 19 million rubles through interactive features and quick purchase widgets, as well as page redesign.- Increased online sales by 42% through the implementation of a telemarketing team.- Implemented CRM system and API telephony for 30 administrators, reducing contact processing time by ~30% and increasing incoming call processing by ~40%.- Implemented an international project for skiers from Israel aged 18-45 and 12-16, resulting in a 290% increase in sales compared to the previous season.- Established processes for working with self-employed individuals and trained colleagues.

Worked on the project during the research phase. I was responsible for idea generation, hypothesis testing, audience and competitor analysis, value hypothesis development, and MVP requirements.- Saved 8 million rubles for the company in development costs by testing and rejecting the first hypothesis through the HADI cycle.- Conducted user interviews and built a customer journey map based on audience research.- Created a new value hypothesis, product concept, and MVP requirements (including creating a product mockup for the designer).

Pet project. An app for surfers to track ocean water levels. Target audience is global.- Launched a paid subscription and acquired the first paying users.- Optimized keywords for ASO, resulting in a 13% organic growth in new users and the app ranking in the top 5 free weather apps in two countries.

Екатеринбург, Свердловская Область, Россия

Managed end-to-end event planning for companies such as Lukoil, USSC, Fortinet, Fujitsu, CyberLympha, Huawei, Invest Engine, etc.- Organized unplanned seminars for Lukoil regional managers within one month.- Organized over 10 annual cybersecurity seminars for C-level managers in Georgia, Uzbekistan, and various regions of Russia, as well as numerous group travel trips.

Екатеринбург, Свердловская Область, Россия

Worked on a special marketing project to implement international practices in the regional Russian market.- Launched the online platform makeyourmark.ru, targeting active youth aged 18-26, with over 20,000 registrations (providing personal data), created user engaging activities in offline and online channels. -Received an award from the Vice President of the company for contributing to a 2% increase in sales in the region during the launch of a new product line.- Organized over one hundred events (regional and national scale) to support Marlboro and Parliament brands, with up to 9,000 attendees.- Implemented a cross-marketing project with the Ferrari brand, which increased the frequency of spontaneous brand awareness in anonymous surveys by setting it in first place.

Екатеринбург, Свердловская Область, Россия