Key achievement 1.Managing revenue maximization for 1.3 Mn customers, grown revenue from 25Mn USD in 2022 to 42 Mn USD in 20242.Driving large deal win through pricing strategy in competition accounts, Win-back Wallet Share in top ACs.3. Drive revenue through new features monetization, Adoption, cross-selling & process automation.4. Collaborate with large cross-functional team to drive various prog like churn reduction from 3% to 2.2% through continuous journey improvement & data analytics.5. Margin improvement of 4% through Cost optimization & Improvement in ARPU of customer acquired.6. Improved customer experience(CXX).Role 1. Business leader helping transform various industries in a. Digital payments through POS & Soundbox connectivity.b. Smart Mobility (Connected Car, Fleet management, AIS 140 solution, Logistic & asset tracking.)c. Smart Infra & Utilities (advance metering, energy management, surveillance, solar pumps & lights.)2. Improve the P&L through revenue maximization, customer insight, segmentation, account management, channel management & process improvement.3. Conceptualize & build a strategy to achieve revenue & acquire a customer base across various product lines.4. Business planning- creating the revenue plan /budget for the IOT business / Market research.5. Build an execution plan based on data analytics & data-driven insights, leveraging the data warehouse.6. Innovate & Build new capabilities, and product features to enhance revenue.7. Improve customer experience (CXX), NPS through life cycle management & digitalization.8. Sales enablement to drive the business through pricing strategy & channel engagement.9. Build & Deploy commercial/ pricing models and frameworks/bid Management/business case evaluation to win deals with better margins.10. Cost optimization- Negotiate cost with Partner and sign partner with best-negotiated price & services other cost initiative drive.11. Operation management, People development & training.

1. Driving & Monitoring of business priority,Project management & implementing governance metrics.2. Provide Insights/analysis to the CXO for business decisions & improvement .3. Prepare the presentation for CXO & Board.4. Managing the internal communication for the CXO office5.Partner & Collaborate with senior leadership to drive business operations & strategy execution.6.Pre-evaluate the business case for the CXO approvals.

•Formulate marketing strategy for circle with ~3000+ Crore Revenue and ~30 million customers•Driving Market share & IRMS through product & process Innovation, acquisition strategy , market intelligence, segmentation & campaign Management •Conceptualize, develop & launch New Product basis financial projections , Market feedback & competition •Drive Go to market strategy ,promotion & Communication to engage Sales , Trade & customer to drive volume •Budgeting ,Planning & Forecasting the Revenue and its key lead indicator Like ARPU, MOU, rate &formulate Interventions •Drive net promoter score (NPS),customer experience(CXX) through insight, dipstick, engagement on brand perception and process improvement •Drive customer convenience through digital strategy•Drive enterprise business solution products •Collaborate with cross-functional team in circle & corporate team to drive organization goal•Business analytics/insight to improve revenue, drive customer journey, run campaign management to improve underperforming segments & improve ROI •Drive ATL/ BTL activities along with brand team to engage customer & Trade , trade scheme•Leading a team of 10 people ( direct team- 3AGM, 1 Sr Manager)Achievements •Selected as a top talent in Birla Group talent pool , part of top 5% employee•Got the MD Award for Innovation in 2017, Excellence award in 2017, National Campion award in 2018•Nominated for the chairman award in 2017 in individual category •Super Nova award for Q4 2019-20•Speaker at various top business school –IIM –Indore , NMIMS , Prestige as telecom marketing expert •Attended Program on “Creativity & Innovation” by IIM, Ahmedabad

•Planning ,developing & driving strategies for growth to achieve the budgeted Nos•Use of analytical tool / BI/ SAS to understand the underperforming segment/geography to devise action to ensure ARPU Growth & reduce Value Churn•Devised end to end programs to increase the revenue earning base and engage base•Driving Pricing strategy, new products to maximize revenue and maintain competitiveness in the market•Conceptualize & implement communication to target customers & retailers to maximize the recharges uptake•Launched UP East Circle, actively involved in distribution and trade engagementAchievements •Awarded 6 times “Star of the Month” & 2 times “ super Star for the quarter”•Part of Top Talent Pool , Part of Top 3% employee

•Devised and Spearheaded plans to enhance Revenue and Customer Market Share•Managed High Value customer portfolio to drive revenue ,Longevity through best fit pack & tariff •Engaged the Retailers through various contests & programs to increase tertiary ,value voucher & Top-up•Also Led 8 member team to drive corporate postpaid business through timely activating, retaining & upsellingAchievements •Awarded silver award by North ED for the Best High value Base Management & lowest value Churn•Gold Award for the best Grace Management Pan India ( Highest award in Individual category)•Reduced RMS gap with Vodafone (12% gap to 2% Gap, Bharti RMS moved from 18% to 27%)•Launched Innovative products to stimulate STD Usage , Night Pack for youth , Happy hour Recharge( to optimize network down time) , weekend pack ( to convert the IC to OG) Increased the Pack penetration from 18% to 27%

•Manage HNI / Ultra HNI Relations to drive revenue growth , resolve issues to engage HNI •Managing Collection from HNI portfolio– 100% & coordination with collection executives•Managing Churn of 0% , Increase the revenue by selling VAS Products, Add-on card etc•Launched and started HNI process in UP East

•Manage corporate account & organize service camps to sell Banking Products –FD , Mutual fund , Loan•Co-ordinated with Branch Managers, RBD officers so that they achieve their value target from corporate•Trained branch staff on new products/ Contests to grow revenue •Manage outbound sale strategy for sale of banking products , driving the outbound callcenter•Spear headed the channel migration project- to reduce Footfall of Customers at the bank branches

•Client Servicing & Media Planning, handling events for brand building & client promotion•Planning & Execution of special projects for additional revenue generation•Space selling & Event Management , •Conceptualized & managed Mega events , press conference , celebrity management ,Movie launches . Handling ATL/ BTL activities Achievements-Awarded best executive of 2001-Attended the workshop on Media planning by Mudra Institute -successfully conceived , managed and anchored various events