Aasit Thakkar Email & Phone Number

New York, NY, US

On a mission to break the sound barrier of eCommerce.

Paris, FR

• Founded a global communications agency spearheading PR 3.0 for next-generation brands.
• Responsible for ramping up the global communications strategy including brand messaging, media relationships, influencers and creators, executive communications, and events for world-class lifestyle brands, with a.
• Top-tier media and celebrity relationships across 37 countries including The Los Angeles Times, Esquire, Vogue, WWD, Katy Perry, Olivia Palermo, Rocky Barnes, ZEDD, Kelly Rowland, Aydian Dowling, Dario Franchetti.
• Oversee major industry tentpoles including fashion weeks (World Mastercard FashionWeek, Mercedes-Benz Swim Week, and Copenhagen Fashion Week) and festivals.

San Jose, California, US

• Oversaw global communications strategy for cross-category solutions including audio, mice, keyboards, sim racing, lighting, and cameras
• Responsible for North American creators/influencers including gaming, beauty, cooking, and podcast creators, in addition to activation support at TwitchCon
• Worked cross-functionally with executives, product teams, global teams, and PR agencies for consumer communications, exec thought leadership, and crisis communications
• Key Achievements: Organized a creator lighting masterclass with Refinery29 and Benefit Cosmetics, secured exclusive for #Creators4BIPOC campaign, and achieved 1.2B reach for new product launches with features in CNN.

Paris, FR

• Oversaw fragrance, skincare, and cosmetic communications for luxe portfolio including Yves Saint Laurent, Armani, Valentino, Viktor&Rolf, Maison Margiela, Ralph Lauren, Prada, Mugler, and Azzaro
• Responsible for the annual calendar of paid/owned/earned media, influencer relationships and event activations managing a budget of US $1M
• Responsible for measuring brand performance metrics across search, advocacy, influence, and social and continuously adjusting communications strategies to maximize impact in market
• Worked closely with fashion houses and counterparts in Paris to maximize regional impact, alongside local agencies and oversaw two direct reports.
• Major launches include makeup category launch for Valentino Beauty, YSL Lash Clash Extreme Volume Mascara, retailtainment launch for YSL Beauty Records at Sephora, Armani Acqua Dio Gio Eau De Parfum, and Ralph's Club.

Berlin, London, Madrid, Paris, Turin, Warsaw, FR

• Organized Executive Speaker Series feat. Amazon, Deloitte, and Gucci
• Winner of Entrepreneurship Festival in Marketing Creativity for Tech Start-Up
• Published Master Thesis on "Loyalty in the New Digital Decision Journey"
• Elected Program Representative & Student AmbassadorExcelled in coursework including Marketing Statistics, Creative Analytics, Branding, and the Creation of Value and Managing for Social Impact.

Paris, FR

• Consulted Vincent Arcin, Global DSF Director, on a new digital make-up assist technology leveraging influencer and DIY trends to enhance L’Oreal’s digital-first vision (Big Picture Project).
• Consulted Guive Balooch, Global VP BeautyTech, on a four-month project identifying new opportunities for value creation through extensive market research and demand test of innovative beauty solutions (Company.
• Highly regarded by L’Oréal Executives for work ethic, innovation, and delivery.

Montreal, Quebec, CA

• Managed leading boutique PR firm's fashion portfolio across both English and French Canada
• Launched four international fashion brands in Canada including Vince Camuto, TW Steel, Sanctuary, and S. Oliver
• Responsible for annual calendar of key launches, events, advertising, social campaigns, and short/long-lead press outreach working closely with global head-offices and key retail partners including Hudson's Bay
• Managed top-tier relationships across English and French (Quebec) Canada with key journalists, stylists, editors, and influencers
• Major achievements include the conception and execution of the first influencer campaign "Vince Camuto's Step & Style", overseeing press around TW Steel and Formula 1 partnership, and TW Steel x Kelly Rowland.

Montreal, Québec, CA

• Developed a charity benefit runway show in Canada bringing together the fashion community including ALDO and American Apparel to support human rights.
• Responsible for recruiting and managing a team of 20 volunteers to see the platform to fruition
• Oversaw a 6-month timeline of activities leading up to the show including partnerships, designer outreach, sponsorships, castings, and venue management
• Raised awareness around key human rights pillars and donated over $5,000 to our charity partner Equitas
• Success of the show led to ad-hoc marketing communication projects with participating brands

Commended by fashion mogul Kelly Cutrone on outstanding work ethic and granted the exclusive opportunity to work directly in New York Fashion Week. Key Takeaways:-Acquired insight into luxe fashion communications and branding via an international roster of clients including Longchamp, Chado Ralph Rucci, Thierry Mugler, Jeremy Scott, and Mara.

Master'S Degree, Marketing & Creativity

Bachelor Of Arts (Ba), Economics + Triple Minor: Marketing Management, Spanish, Political Science

B1 Français, French Language And Literature

Français, French Language And Literature