Alison Audree Spencer Email & Phone Number

Responsible for the promotion and advertising efforts meant to drive sales and build brand awareness. Duties include the development, strategy and delivery of all marketing events for six distinct regions. Building and facilitating relationships with numerous customers and prospects on a one-to-one basis. Actively identifying marketing and promotional opportunities to help drive growth in advertising sales in all publications. Managing and engaging with multiple social media communities.

Develop and manage content for web pages, social media platforms, and other publications and create compelling, engaging content to promote Salt Lake based travel experiences, products and services for customers.

Murray, Utah

Responsible for the implementation of the marketing strategy - including campaigns, events, digital marketing, and PR. This includes evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating marketing plans to those involved, and building awareness and patient loyalty for the company as a whole.

Responsible for the management and delivery of initiatives on target and in alignment with marketing and organizational goals. Responsible for planning, organizing, updating and coordinating during the lifecycle of marketing projects. Review all the tasks that need to be completed within a marketing campaign, and then strategically delegates those tasks to the appropriate team members.

Responsible for building the global presence of the company through the coordination of global translation efforts for web, print, and marketing collateral. Working with vendors to schedule, maintain and deliver on timelines for all print materials. Gathering internal marketing order requests from departments and participating in Marketing priority meetings to prioritize the demands of the organization. Working with the creative department to help implement video marketing materials.

Responsible for the day-to-day production of design and photography projects to assure project goals are met. Delegation of tasks and analyzing complex projects throughout the development process. Identification of available resources and accurate timelines. Dealing with high-pressure requests from internal departments, working under tight deadlines and keeping the team motivated.

Planning, organization, budgeting, and marketing for all customer appreciation events, promotions, and employee trainings. Responsible for content, direction, design, production and distribution of all marketing materials, trade show exhibits, print designs, etc, while maintaining brand voice and tone. Responsible for writing, designing and distributing a monthly e-newsletter meant to increase customer interaction and drive brand loyalty. Provide administrative and business support to the CEO and other members of the executive management team. Responsibilities include providing internal communications, managing calendars, making travel, meeting and event arrangements, preparing reports and data, etc.

Greater Salt Lake City Area

Responsible for the oversight and implementation of all fundraising events within state of Utah. Responsibilities included writing and coordinating segmented email blasts, social media contests, event website management, and the creation of all promotional materials. Worked with the committee volunteers, development staff team and local office staff to ensure the event achieves revenue and event goals. Management in all aspects of a comprehensive fundraising plan including special events, corporate development, donor cultivation, media relations and mission delivery. Built ongoing relationships with business and community leaders, individual donors, media representatives, and volunteers etc. to develop and promote Arthritis Foundation fundraising activities.Highlights included the single-handedly developing new aspects within these events, including a “Walk of Heroes” memorial mile, and a “Reindeer Run 1K” for smaller children.

Greater Salt Lake City Area

Liaison between freelance linguists and the project coordination department. Worked with vendors to establish relationships, negotiate rates, create contracts, and determine proficiency. Met with Sales and Marketing team to research competitive pricing, market qualified vendors, and improve profits.

Greater Salt Lake City Area

Responsible for a team of associate directors and board members that carried out the planning and production of various student union events; ranging from student art galleries to cultural awareness events. By maintaining a strict budget, two unplanned events were added to the schedule. Met with community members, faculty, and vendors to gain support for events and create development opportunities. Dealt with logistics and details, as well as supervision of the events. Submitted post event evaluations to the Executive Director.

One of thirteen individuals designated as an executive committee to make decisions regarding Union Building goals and policies. Attended monthly meetings to oversee the budget and discuss measures for improvement. Brainstormed and implemented Union Building marketing.

Directed the creation of a monthly publication promoting various campus and community events. Specific chief of staff responsibilities included writing, reviewing, editing and proofing articles prior to sending to print. Continuously dealt with clubs, organizations, and fast approaching deadlines. Oversaw and supervised a staff of associate directors and writers.

Responsibilities included handling sales, restocking inventory, and opening and closing procedures. Provided knowledgeable customer service for thousands of guests and directed guests throughout the park on a daily basis.

Master Of Science (M.S.), Integrated Marketing Communications

Bachelor Of Arts (B.A.), Mass Communication/Media Studies

Activities and Societies: Union Programming Council, Presidential Commission on the Status of Women, Senior Council, Union Board

Education record