Aastha Dabral Email & Phone Number

Delhi, India

• Lead and direct an editorial team of six to use graphic templates, experiment across multiple formats of storytelling for news stories, lives and bulletins.
• Supervise 2 designers, 5 language editorial specialists to produce and deliver projects as per a set workflow to meet deadlines.
• Created multiple interior designs for the office space as well as employee ID cards based on the company brandingKey Projects
• Design lead on Indian Sportswoman of the Year – a recurring editorial initiative, gathered insights, developed visual elements to build the creative identity of the project covering pan India live events and social.
• Indian Elections 2019: Visualised and designed complete brand identity used across digital and offline platforms. (Logo, montage, studio and event backdrops, set design for election coverage and LIVE graphics templates.
• Translated ideas into effective backdrop visuals for all Townhalls- pre-election discussion shows for across different cities in India.

Delhi, Chennai

• Managed overall branding and graphic packaging for the channel Cauvery News Tamil as well as digital channel launch for Amar Ujala, covering art direction, set design, online as well as broadcast graphics.

Delhi Area, India

• Consulted on design of logos, production of static and video content for web-based applications.
• Storyboarded designs, animated motion graphics for corporate presentations.
• Designed wireframes, created intriguing user interface for iOS and Android platforms.
• Carried the ideas from concept to planning to flowcharts to development for web and mobile apps.
• Trained a team of six graphic designers on following workflows in a news channel, using the design tool Viz Artist, automation and template building tools like VIZ Template, Viz Content Pilot etc.

Hyderabad Area, India

• Incorporated sports analytics to develop effective creative output; graphs, visuals for live and post-match analysis using VIZRT.
• Explored Viz tools like VDTs, script & ISOtherm plugins to analyse data, create optimized and high-quality graphic visualizations.
• Trained Viz programmers to build a web-based control room application and manage graphics.
• Coached a team of 10 (developers, statisticians, UI designers) on workflow of LIVE broadcast graphics, integrities of UI/UX and developed a software/app for desktop, iPad & mobile for EPL live events.
• Led a team of three designers to create a UI for an iOS-based fashion trend analytical app.

Delhi

• Designed and developed complete look and feel of Vizrt based graphics templates for RajyaSabha TV.
• Design consultant for VizRT, supported and trained a team of 20-25 designers, leading Indian National News broadcasters.
• Consulted as creative head and Vizrt Trainer for mVerx Technologies. Designed and conceptualised their design showreel.
• Led a team of 15 the channel rebranding project, monitored results and design efforts to elevate the quality of graphic properties and appearance for NewsExpress.

Noida Area, India

• Brainstormed with the team, directed them to plan and create a structure for online and offline graphics in advance.
• Conceptualized final look of the channel, built brand in terms of colours, layouts and studio style, news and other show graphics.
• Worked with journalists, programmers to create automation systems, prepared presentations to guide reporters and PCR team on use of templates.
• Developed the core brand stylesheet, designed first look of various shows based on brand principles.
• Supervised a team of five to manage graphics for early morning news segments, and multiple breaking stories

Mumbai Area, India

• Responsible for creating graphics and stings for daily news bulletin. Creating caricatures for the daily stings. I was also a part of the graphics team which was responsible for the launch of the two 24 hr news.

• Responsible for creating graphics and stings for daily news bulletin. Designing of the ticker (news scroll) and maintaining the ticker application on VizRT and Dekocast platforms. Creating caricatures for the daily.

Emep

Higher Secondary, Mathematics And Biology