Aastha Bhatnagar Email and Phone Number

In my latest role, I exercise strategic oversight over our annual marketing initiatives, delineating brand identity and masterminding communication and media outreach across ATL, BTL, and retail vectors to fulfill our sales and branding aspirations. My approach is grounded in insight-driven planning, where I merge detailed analyses with actionable strategies, guaranteeing successful product launches, sustained growth, and market retention.I am deeply involved in sculpting and actualizing performance strategies that span multiple channels — from TV, Print, OTT, and E-commerce to Digital realms (Social & D2C), Outdoor spaces, POSm, and Events — creating a consistent brand presence in retail, trade, and branded environments. I'm also at the forefront of initiating celebrity partnerships, carefully choosing individuals whose public personas align with our brand's values. Moreover, I champion cross-functional synergy by establishing solid partnerships with media entities, our PR department, distributors, event organizers, and various other teams. This network ensures that our marketing initiatives are not only unified but also potent, driving Signify's market presence and brand perception forward, resulted in doubling the market share of connected lighting within a single fiscal year and a substantial uptick in store footfall.My leadership in marketing communications has been marked by significant achievements, including a noteworthy surge in consumer preference following a new product launch. These accomplishments underscore the potency of integrated efforts, strategic foresight, and a relentless pursuit of excellence in the dynamic domain of brand marketing.

I conceptualized strategic campaigns that significantly impacted brand recognition and revenue, most notably achieving a revenue increase for Hero MotoCorp in 2019. I took a leadership role in introducing new brands, skilfully positioning them against established market players. My initiative via meaningful campaigns, to enhance market share, particularly in the 125cc segment for Hero bikes, addressed and overcame market stagnation.My portfolio included the successful launch of over 10 new brands across diverse geographies and the orchestration of more than 45 integrated 360-degree campaigns, encompassing notable names like Mountain Dew PUB G, and Hero sub brand launched, among others. Moreover, I independently stewarded business accounts, collectively contributing to a revenue influx of more than half a million, underscoring the multifaceted nature of my expertise and the tangible impact of my strategic initiatives.I successfully led the team that revitalized Mountain Dew's global image, steering a rebranding campaign that captured new market interest. My ability to transform market insights into resonant campaigns was evident in my work with the HF Deluxe brand, where I reinvigorated its market presence. My comprehensive communication strategies for Pulse candy corrected brand misperceptions and fortified its market position. I engaged deeply in market and business analysis, translating data into growth opportunities, and was pivotal in business development and client relations, securing new opportunities, and strengthening existing relationships.Overlooked a team of 5 direct reports while led teams from all interlinked departments.

I was the key point of contact for a beauty brand FEM, delivering strategies and solutions customized to their objectives. My thorough category analysis informed strategic decisions, helping to understand FEM's market positioning, competition, and growth opportunities. I led the development and implementation of an integrated approach for FEM, ensuring consistent messaging and maximizing brand reach across platforms.

During my first professional pursuits, I served as the main liaison for high-profile clients, providing customized solutions for their diverse needs. I oversaw the creation of impactful TV commercials and managed photo shoots, ensuring brand consistency and quality. My collaboration with design teams led to the successful redesign of Dabur’s Pudin Hara packaging, balancing aesthetics with brand identity. I conducted in-depth market studies for GPI, deriving insights that informed strategic marketing initiatives. My leadership in surrogate advertising for GPI aligned with the brand's ethos and successfully rolled out a buzz-worthy limited-edition campaign. Importantly, I played an instrumental role during the campaign launch for Yamaha scooters in India. I was spearheading the end to end execution of the two 360 degree campaigns across the country. The campaign included focus on TV, print and events amongst the other media.