Frendo is an app specially designed for tracking endometriosis. As an intern, I am responsible for various aspects of digital marketing in Frendo. Here are some of the things I have been doing:Google Analytics Integration in SquarespaceAdd Google tag manager in SquarespaceAdd TikTok Pixel using google tag managerBackup universal analytics data using spreadsheet add-onImplement call to action for focused on iOS and android app downloadGenerating UTM URLl for running campaignsGoogle tag manager integration on SquarespaceTikTok Pixel helper to track conversion for ad campaigns in websiteUse of MailChimp for email marketing and integration it on SquarespaceUse Hubspot chat flow for websiteBuilding designs for marketing using Canva

● Market research and study● Conception and design of a website● How to handle the Wordpress content management system● Creation of content optimized for Internet search engines● SEO OnPage basics (KW Density, readability, etc.)● Social Media (Social media)