Aastha . Email & Phone Number

Gurugram, Haryana, India

Led a cross-functional team of 3 to execute comprehensive marketing strategies and product launches, ensuring seamless coordinationSuccessfully onboarded 2 major e-commerce sites, expanding the product’s market reach and increasing online sales by 50%Designed and implemented promotional schemes and business strategies for copiers and notebooks, driving.

• Prepared compendium, managed social media content and established corporate tie-ups
• Prepared compendium & published the 1st Product Management casebook for MDI students

• Organized national-level events under Imperium with over 1100+ participants across b-schools
• Organized a hands-on prodman workshop with the Notion India Ambassador

• Accountable for sustaining relationships with alumni pursuing careers in entrepreneurship
• Responsible for exploring funding opportunities by connecting with various organizations

• Organised Venture Wars, Venture Capital Simulation Competition and got 330+ registrations

• Organised 3 events pertaining to mental health wellness at MDI’s flagship fest Imperium’23 with a participation of over 500 people
• Acting as a point of contact for the student body to help them tackle mental health issues
• Working on initiatives to address & nurture mental well-being & spread awareness at large
• Ideating interactive events to boost the physical & mental health of the faculty & admin

Gurugram, Haryana, India

• Title: Enhancing the online presence of My Choice Notebooks
• Performed competitive benchmarking of My Choice notebooks with 2 leading brands for 2 E-commerce sites
• Researched Trident’s current marketing strategies and identified gaps to provide tailored recommendations
• Explored media presence of competitors & proposed recommendations to enhance presence on social media
• Suggested 10 new SKUs, discounts, and various designs based on discounts and ratings of the competitor
• Initiated discussions with the representatives of 5 E-Commerce sites to get My Choice notebooks listed

Pune, Maharashtra, India

• I started working with Wipro in August 2018. I worked as a backend developer, using Java spring boot and SQL. Roles and Responsibilities:
• Produced efficient codes based on specifications and requirements using IntelliJ and Spring tool suite
• Managed the records in the Oracle database by using functions and connecting them with the main application
• Consolidated approximately 2 million records every day into the database from the mainframe applicationKey Learnings:
• Acquired knowledge of Spring boot framework, and database management along with enhancing Java 8 skills
• Learned to remove redundant data from the database and hydrate new data from the mainframe application

Pune

Got trained in Java and SQL.

Noida, Uttar Pradesh, India

I joined Astin Technology as an intern for the final semester of my graduation. I made a project named Pharmacy management system that stores the details of the medicine. We can add, update and delete the medicines in the database. I did both backend and frontend of the project using Java, SQL, HTML, CSS and JavaScript.

Postgraduate Degree

Bachelor Of Engineering - Be, Electrical, Electronic And Communications Engineering Technology/Technician, 7.61 Cgpa

Activities and Societies: Badminton Team Captain (Women)- 2017 and 2018, Event Management Head (IET)- 2017-2018, Student Councellor (IET).

School, Science, Hsc- 89.4% (2014-2015), Ssc- 10 Cgpa (2012-2013)

Activities and Societies: Played badminton from 2008-2015. Sports Captain of the school (2010-2011). Got 2nd position in State level.