Aastha . Email & Phone Number

Gurugram, Haryana, India

Led a cross-functional team of 3 to execute comprehensive marketing strategies and product launches, ensuring seamless coordinationSuccessfully onboarded 2 major e-commerce sites, expanding the product’s market reach and increasing online sales by 50%Designed and implemented promotional schemes and business strategies for copiers and notebooks, driving sales growth by 30%Negotiated and finalized proposals with vendors for a new loyalty scheme to enhance customer retention and engagement

• Prepared compendium, managed social media content and established corporate tie-ups• Prepared compendium & published the 1st Product Management casebook for MDI students

• Organized national-level events under Imperium with over 1100+ participants across b-schools• Organized a hands-on prodman workshop with the Notion India Ambassador

• Accountable for sustaining relationships with alumni pursuing careers in entrepreneurship• Responsible for exploring funding opportunities by connecting with various organizations

• Organised Venture Wars, Venture Capital Simulation Competition and got 330+ registrations

• Organised 3 events pertaining to mental health wellness at MDI’s flagship fest Imperium’23 with a participation of over 500 people• Acting as a point of contact for the student body to help them tackle mental health issues•Working on initiatives to address & nurture mental well-being & spread awareness at large•Ideating interactive events to boost the physical & mental health of the faculty & admin

Gurugram, Haryana, India

Title: Enhancing the online presence of My Choice Notebooks• Performed competitive benchmarking of My Choice notebooks with 2 leading brands for 2 E-commerce sites• Researched Trident’s current marketing strategies and identified gaps to provide tailored recommendations• Explored media presence of competitors & proposed recommendations to enhance presence on social media• Suggested 10 new SKUs, discounts, and various designs based on discounts and ratings of the competitor• Initiated discussions with the representatives of 5 E-Commerce sites to get My Choice notebooks listed• Crafted and negotiated a proposal to send to a leading E-commerce provider to cut their commission by 70%• Did thorough analysis of ratings and reviews to identify pain points of online customers and proposed solutions for the same.

Pune, Maharashtra, India

I started working with Wipro in August 2018. I worked as a backend developer, using Java spring boot and SQL. Roles and Responsibilities:• Produced efficient codes based on specifications and requirements using IntelliJ and Spring tool suite• Managed the records in the Oracle database by using functions and connecting them with the main application• Consolidated approximately 2 million records every day into the database from the mainframe applicationKey Learnings:• Acquired knowledge of Spring boot framework, and database management along with enhancing Java 8 skills• Learned to remove redundant data from the database and hydrate new data from the mainframe application• Developed an understanding of the APIs that are created to connect different functions of the application

Pune

Got trained in Java and SQL.

Noida, Uttar Pradesh, India

I joined Astin Technology as an intern for the final semester of my graduation. I made a project named Pharmacy management system that stores the details of the medicine. We can add, update and delete the medicines in the database. I did both backend and frontend of the project using Java, SQL, HTML, CSS and JavaScript.

Postgraduate Degree

Bachelor Of Engineering - Be, Electrical, Electronic And Communications Engineering Technology/Technician, 7.61 Cgpa

Activities and Societies: Badminton Team Captain (Women)- 2017 and 2018, Event Management Head (IET)- 2017-2018, Student Councellor (IET).

School, Science, Hsc- 89.4% (2014-2015), Ssc- 10 Cgpa (2012-2013)

Activities and Societies: Played badminton from 2008-2015. Sports Captain of the school (2010-2011). Got 2nd position in State level.