Aastha Gupta Email & Phone Number

Mumbai, Maharashtra, India

Vadodara, Gujarat, India

- Led a small team of designers in the development of an extensive ecommerce project. Contributed to its design system development and implementation.- Designed and developed responsive web and mobile interfaces.- Led design efforts for multiple large-scale web and mobile projects.- Conducted user research and testing to inform design decisions.- Collaborated with the development team to ensure design is technically feasible and meets business requirements.- Mentored junior designers and provided design guidance to cross-functional teams.

Vadodara, Gujarat, India

- Designed Saas products, custom softwares, mobile apps and websites for global corporates and unicorn startups, closely monitoring website and app development like Point of sale(POS), Enterprise resource planning(ERP), Inventory Management Software(IMS) and Customer relationship management(CRM).- Designed and developed responsive web and mobile interfaces on Figma and contributed to design system development and implementation.- Closely monitored website and app development of all projects worked on. Well versed with Shopify Page builder and some familiarity with WordPress.- Worked extensively with clients to understand their brand and design preferences while working on a variety of different Branding and Packaging Projects.- Conceptualized, Created and Implemented aesthetically appealing and engaging marketing collateral for a number of clients in areas including Food, Sports and Architecture.- Designed and developed a custom design system for an ERP software.- Designed Marketing collaterals and Packaging for a high profile client which was seen on Shark Tank India season 2.

Gurugram, Haryana, India

- Conceptualized, Created and Implemented aesthetically appealing and engaging marketing collaterals, publication, standees and kiosk design for Excitel, a well known internet Connection/Service Provider in India.

Vadodara, Gujarat

- Designed Sustanix’s brand identity which involved developing brand strategy and creating the company's logo, visual identity, and brand guidelines.- Took great care to comprehend the Dutch-speaking target market before designing Marketing collaterals for multiple platforms.- Worked closely on creating Sustainable Packaging alternatives to single-use plastic for food service companies.- Designed intuitive, user-centered interfaces for web and mobile applications.- Designed a manual presenting all of the company's products as part of a significant Editorial Design project. - Designed pitch decks that helped clients and investors learn more about the business.

Vadodara, Gujarat

- Conceptualized, Created and Implemented aesthetically appealing and engaging marketing collateral for a number of clients in areas including Food, Education, and Textiles. - Worked extensively with clients to understand their brand and design preferences while working on a variety of different Branding, Packaging and Publication Design projects.