Aastha Tandon Email & Phone Number

California, United States

Livermore, Ca - California, Us

• Develop and manage digital-first marketing strategies & campaigns to drive brand awareness, brand engagement and drive revenue through e-commerce portal as well as in-store sales• Maintain and improve e-commerce website, enhance user experience to drive “minimum-click purchases, own and increase revenue through e-commerce• Own acquisition, retention & remarketing through omni-channel strategies for search, paid social, & display channels to support successful launch of new products and store openings• Collaborating with stakeholders to set realistic goals and define customer centric experiences to ensure digital goals are met.• Lead development, management and execution of email and website landing pages, providing expertise on web best practices (SEO/SEM), relevant content and brand cohesion.• Create and manage marketing automation workflows, tailor campaigns for targeted audiences through A/B testing and conversion rate optimization programs (CRO)• Coordinate end-to-end implementation of marketing automation workflows, tailor campaigns for targeted audiences, website optimization programs inclusive of creative & copy execution, UI-UX design upgrades, A/B testing and reporting measure• Build, manage annual marketing calendar; align & execute marketing strategies across all offline and online marketing channels to drive maximum conversions and ROI for all marketing events• Manage agency relations, monthly budgets, campaign executions and reporting on KPIs• Maintain marketing dashboards, forecast and report on key digital KPIs for traffic, spend, conversions ROI & ROAS to C-suite

San Jose, Ca, Us

• Oversee end to end digital marketing strategy planning and implementation, project management & execution of web development, SEO & content marketing, digital and social advertising projects for a portfolio of clients• Manage an extended team of digital marketing onboarding specialists, cross functional digital marketing teams and vendors• Assist client portfolio in building and managing digital presence through website development & content marketing strategies including SEO strategy, Digital Marketing & Social Media presence• Oversee and lead status meetings with cross functional teams to drive project communication, product innovation, risks, challenges and solutions for a portfolio of strategic website development, content marketing, SEO and paid search marketing programs• Drive higher ROI for clients by monitoring & optimizing portfolio level search engine marketing, SEO, SEM efforts, report on performance and improvement in traffic and revenue stats via Google Analytics, AdWords, Omniture or Adobe platforms • Audit & report website performance using data through Google Analytics, Omniture, Google search console and identify opportunities for A/B Testing. Improve user experience and conversions on the websites based on the audit and A/B testing results• Create, deploy and optimize scalable processes across multiple teams to avoid and/or resolve scope creeps, budget overages, or efficiency issues and maximize profitability. Responsible for efficient resource and capacity planning• Assist CSMs in defining scope and gather requirements for website design and UI/UX, research competitive intelligence and target audience personas through discussion with clients and internal teams to ensure digital design is optimized for branding, impact, web development, etc.• Identify opportunities for applying new technologies, digital products and services offered by Milestone to existing customers in order to facilitate upsells and cross-sells by the team

San Jose, Ca, Us

• Manage web development and online marketing strategies for strategic projects, implement successful digital marketing SEO strategies for driving organic traffic, revenue and growth• Assist strategic clients in building and managing digital presence through website development & content marketing strategies including SEO strategy, Digital Marketing & Social Media presence• Lead status meetings with cross functional teams to drive project communication, product innovation, risks, challenges and solutions for strategic website development, content marketing, SEO and paid search marketing projects• Drive higher ROI for clients by monitoring & optimizing portfolio level search engine marketing, SEO, SEM efforts, report on performance and improvement in traffic and revenue stats via Google Analytics, AdWords, Omniture or Adobe platforms • Report on website performance using data through Google Analytics, Omniture, Google search console and identify opportunities for improvements• Define scope and gather requirements for website design and UI/UX, research competitive intelligence and target audience personas through discussion with clients and internal teams to ensure digital design is optimized for customer experience, branding, impact, web development, etc.

San Jose, Ca, Us

Managing accounts and websites for hospitality industry, website development and production creating and implementing Search Engine Optimization strategies for websites, content marketing, web and blog development. - Manage client services and client relationship management - Manage multiple clients' websites and accounts - Develop and implement SEO and SEM strategies to improve traffic on the websites and drive conversions - Monitor and review ROI for accounts

Sunnyvale, Ca, Us

Volunteer Content Marketing Project Manager specializing in Blogging, Comment Marketing, Video Marketing, Social Media Content Marketing

Noida, Utter Pradesh, In

Project ManagementMarketing & promoting Online Marketing services - SearchEngine Marketing, Pay Per Click, Social Media Marketing, Mobile Marketing, Web Development, Web AnalyticsSelling, retaining, and growing revenues from key accountsDeveloping marketing & promotion strategies to service, maintain and expand current client base

Mumbai, Maharashtra, In

Sales & Marketing strategies for the Insurance ProductsDevising marketing & promotion strategies for channel development and expansion, client retention, client base expansion, lead generation and lead developmentInvestment advices to clients in the areas of Insurance, Tax planning, Retirement benefits

Critical Analysis of the Institutional BusinessFormulation of Customer Satisfaction Indices for the Institutional Business, business research for international foray for the hospital, Qualitative & quantitative impact of Medical Tourism on the Indian Healthcare Sector

Master Of Business Administration (Mba), Marketing

Master Of Business Administration (Mba), Marketing/It

Bachelor Of Technology (Btech), Electrical, Electronics And Communications Engineering