Aathityaa Swaminathan Email & Phone Number

Mumbai, Mh, In

Chicago, Illinois, United States

- Drove product-led growth: Developed and implemented a product-centric strategy that ensured high quality product delivery, that drove user adoption and business success.- Championed GenAI product roadmap: Crafted a GenAI roadmap with stakeholders, to conduct comprehensive research & analysis of emerging tech and strategic opportunities utilizing competitive analysis, design first thinking & product-market fit data to establish a data-driven course of action.- Forged Strategic partnerships: Collaborated effectively with key stakeholders at industry-leading organizations to develop innovative platform solutions to maximize user engagement.- Pivoted the organisational strategy: Worked closely with management to work on pivoting the product marketing and rebranding to a multitude of sectors like voter, employee and general user engagement - Managed the product lifecycle: Employed customer interviews and user research to identify needs and prioritize user stories based on impact and feasibility. Implemented rapid prototyping methodologies to accelerate development. Worked on effort estimates and projected ROI for product initiatives. Developed user education and worked on improving NPS. Additionally, established a robust information and work pipeline for optimal product development and maintenance. - Developed a comprehensive skillset: Cultivated a strong understanding of engagement strategies, UI/UX best practices, machine learning techniques, and product marketing principles.

Mumbai, Maharashtra, India

- Owned and launched 7+ Products within the Jio Ecosystem and JioCinema; one of the fastest growing OTT platforms in India, achieving higher user engagement, interactivity and retention metrics.-Garnered over 120Mn+ users' engagement metrics through a wide variety of products, improving retention metrics by 17% and reducing overall user churn.-Led multiple external organizational requirement gathering calls with clients like Viacom18, Gulf Oil India, Too-Yumm! and numerous other marketing agencies.-Took ownership of intra-organizational API integrations , understanding documentation, collaborating and implementing them in products.-Identified user journeys, generated product KPIs, and closely worked with product analytics by making mixpanel and GA4 dashboards to make data driven decisions-Ensured products met or exceeded client expectations by gathering feedback and requirements; communicating needed changes to development team; and overseeing seamless, high-quality rollouts on-time.-Developed a deep understanding of the business objectives of internal and external stakeholders; evangelized the product vision and built trust by maintaining an accurate and achievable roadmap.

Mumbai, Maharashtra, India

India